Dan Jensen
Strategic Public Relations
Seattle,WA
Summary
Seasoned public relations professional with history of fostering strong media connections and crafting compelling narratives. Proven ability to enhance corporate image and manage public perception. Collaborative team player focused on achieving results and adapting to evolving needs. Skilled in strategic communication and media relations.
Overview
16
16
years of professional experience
Work History
Senior Public Relations Manager (Contract)
Amazon
Seattle, Washington
05.2025 - Current
- Collaborated with senior business leaders at Amazon and AWS to develop news and thought leadership content for publication on company-owned social media channels, news blogs, and external earned bylines.
- Drafted and distributed press releases and news content announcing new products, strategic partnerships, and corporate citizenship initiatives, garnering positive coverage across regional, national, and international media outlets.
- Engaged with top-tier journalists from around the globe on urgent inquiries, counseling senior business leaders in responding to potentially negative news stories and other volatile situations according to the crisis communications playbook.
Senior Public Relations Manager
DigitalOcean
New York, New York (Remote)
08.2024 - 05.2025
- Spearheaded a comprehensive strategic media storytelling program, resulting in a 30% year-over-year increase in positive coverage at top-tier trade and business outlets, including broadcast news programs.
- Developed and executed media relations programs supporting quarterly financial reporting, partnering with investor relations to drive consistent coverage of company performance narratives in target business and trade press.
- Served as on-the-record company spokesperson for news announcements and day-to-day media relations interactions.
- Delivered crisis management plans that effectively mitigated potential impacts on the company's reputation and relationships during negative news cycles.
Senior Marketing Communications Manager
SeekOut
Bellevue, Washington
11.2022 - 10.2023
- Championed comprehensive public relations initiatives, orchestrating successful new product launches, corporate announcements, speaking engagements, awards programs, and innovative social media campaigns resulting in increased brand visibility and customer engagement.
- Led the development of an in-depth crisis communications and disaster preparedness playbook, outlining internal and external company responses to myriad scenarios.
- Implemented advanced analytics tools for monitoring campaign performance, making data-informed adjustments to strategies as necessary.
- Collaborated with cross-functional teams to develop and execute strategic initiatives aligned with organizational objectives.
Senior Manager, Public Relations
Grafana Labs
New York, New York (Remote)
01.2021 - 04.2022
- Spearheaded the strategic planning process for a $220 million Series C funding round, which garnered exclusive coverage by Bloomberg News and widespread financial news coverage, enhancing company financial prospects and industry credibility.
- Produced materials to prepare and support C-suite leaders for media interviews, speaking engagements, and other public appearances, including op-ed articles, social media content, executive talking points, and Q&A documents.
- Developed and executed an integrated media relations strategy covering product updates, customer success stories, partner collaborations, and corporate achievements, driving positive brand awareness and market positioning.
Senior Public Relations Strategist
Tableau Software Inc
Seattle, Washington
08.2017 - 12.2020
- Collaborated with cross-functional teams, including HR, Real Estate, and Customer Experience leaders, to identify engaging corporate stories to promote to industry and global media audiences.
- Owned end-to-end communications planning process for major product and partnership announcements, event participation and speaking engagements, and national executive media tours.
- Managed investor relations media activities for public company requirements, including M&A announcements, quarterly and annual earnings reports, and other material announcements alongside NYSE counterparts.
- Established Tableau Conference as the premier news event for data analytics industry media, analysts, and influencers, bringing invitees on-site to craft stories with executives and customers.
Public Relations Strategist
Tableau Software Inc
Seattle, Washington
06.2015 - 08.2017
- Managed high-impact projects from inception to completion, consistently delivering results on time and within budget constraints.
- Secured feature media coverage for Tableau products, customers, and executives in Fortune, CNBC, Forbes, Bloomberg, and more.
- Provided actionable insights based on data-driven analysis, enabling informed decision-making across all levels of the organization.
Senior Public Relations Account Executive
Sterling Communications
Seattle, Washington
01.2014 - 05.2015
- Mentored junior team members by sharing industry insights and providing guidance on best practices, contributing to the overall growth and development of the team.
- Conducted detailed competitor analysis to identify gaps in the market and position clients strategically.
- Strategically managed budgets for various PR initiatives, ensuring maximum ROI for clients.
- Monitored media coverage and produced detailed reports to analyze impact of PR efforts.
Senior Public Relations Account Executive
Barokas PR
Seattle, Washington
06.2013 - 12.2013
- Owned all aspects of client accounts, including budget and scope of work negotiations, KPI analysis and communication, and served as primary point of contact for media and analyst relations.
- Assisted in new business development by identifying potential new clients and securing interest in services, creating persuasive proposals that showcased agency capabilities.
- Established strong relationships with key journalists, fostering trust and securing positive coverage for clients.
Public Relations Account Executive
Barokas PR
Seattle, Washington
06.2011 - 06.2013
- Strategically managed budgets for various PR initiatives, ensuring maximum ROI for clients.
- Boosted client satisfaction by delivering tailored public relations strategies and targeted media outreach.
- Maintained up-to-date knowledge of industry best practices by attending conferences, workshops, and networking events.
- Measured campaign success through data analysis, optimizing future efforts based on insights gained from metrics tracking.
Public Relations Assistant Account Executive
Barokas PR
Seattle, Washington
10.2010 - 06.2011
- Monitored industry trends and news coverage proactively to identify opportunities for client positioning or thought leadership placement.
- Facilitated successful product launches by securing strategic coverage across print, digital, broadcast, and trade outlets.
- Secured high-profile media placements for clients by establishing strong relationships with journalists and influencers.
Public Relations Intern
Barokas PR
Seattle, Washington
08.2010 - 10.2010
- Managed media lists and relationships to secure valuable coverage opportunities for clients.
- Produced monthly reports highlighting PR campaign results, informing client communications and future strategy adjustments.
Education
Bachelor of Arts - Public Relations
Washington State University
Pullman, WA 05.2001 -
Skills
● Strategic Communications Planning
● Executive Thought Leadership
● Media Relations
● Crisis Communications
● Project Management
● PR Measurement & Analytics
Timeline
Senior Public Relations Manager (Contract)
Amazon
05.2025 - Current
Senior Public Relations Manager
DigitalOcean
08.2024 - 05.2025
Senior Marketing Communications Manager
SeekOut
11.2022 - 10.2023
Senior Manager, Public Relations
Grafana Labs
01.2021 - 04.2022
Senior Public Relations Strategist
Tableau Software Inc
08.2017 - 12.2020
Public Relations Strategist
Tableau Software Inc
06.2015 - 08.2017
Senior Public Relations Account Executive
Sterling Communications
01.2014 - 05.2015
Senior Public Relations Account Executive
Barokas PR
06.2013 - 12.2013
Public Relations Account Executive
Barokas PR
06.2011 - 06.2013
Public Relations Assistant Account Executive
Barokas PR
10.2010 - 06.2011
Public Relations Intern
Barokas PR
08.2010 - 10.2010
Bachelor of Arts - Public Relations
Washington State University
05.2001 -