Summary
Overview
Work History
Education
Skills
Websites
Certification
References
Timeline
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Dan Kastner

Waltham,MA

Summary

Dynamic sales leader with a proven track record at Vans, excelling in KPI tracking and team leadership. Enhanced media coverage and fan engagement as Assistant Director of Athletic Communications at UMass Lowell, increasing social media following by 35%. Skilled in content development and adept at fostering strategic partnerships.

Overview

8
8
years of professional experience
1
1
Certification

Work History

Floor Supervisor

Vans
Burlington, MA
05.2025 - Current
  • Oversaw sales floor operations, leading daily training sessions for associates.
  • Monitored corporate communications and recorded daily and weekly key performance indicators.
  • Provided exceptional customer service by addressing complaints and resolving issues promptly.
  • Anticipated client needs, ensuring compliance with store service experience standards.
  • Maintained organized sales floor by arranging merchandise and setting up displays per company guidelines.
  • Tracked weekly sales data to identify trends in customer behavior.
  • Supervised staff performance, delivering constructive feedback and guidance as needed.
  • Executed daily opening and closing procedures according to established protocols.

Official Game Day Statistician

Freelance Contractor
Boston, MA
08.2024 - Current
  • Served as official game day statistician for Boston University, Harvard University, and Northeastern University.
  • Recorded and distributed in-game statistics to teams and media representatives.
  • Collaborated with on-site sports information director to ensure accurate reporting.

Assistant Director of Athletic Communications

University of Massachusetts Lowell
Lowell, MA
10.2021 - 07.2024
  • Led athletic communications, increasing media coverage and boosting social media following by 35%.
  • Spearheaded media relations campaigns, enhancing university athletic profile.
  • Cultivated relationships with coaches and student-athletes to maintain confidentiality in communications.
  • Mentored student interns, developing future sports communication professionals.
  • Crafted press releases, feature stories, and game recaps for diverse audiences.
  • Analyzed social media traffic to develop engaging content calendars and campaigns.
  • Collaborated with marketing team on promotional events to enhance visibility for athletics.
  • Fostered cohesive messaging across websites and social media platforms.

Communications Assistant

University of Connecticut
Storrs, CT
09.2019 - 10.2021
  • Coordinated comprehensive athletic events coverage, significantly enhancing university sports program visibility.
  • Managed social media accounts to produce engaging content and increase audience engagement.
  • Analyzed sports statistics and developed data-driven strategies to improve team performance.
  • Created detailed reports to inform decision-making processes for enhancing fan engagement.
  • Collaborated with television outlets, including CBS Sports and ESPN, as a production liaison.
  • Implemented digital platforms for live game updates, broadening reach of athletic communications.
  • Orchestrated strategic social media management for effective promotion of athletic events.

Communications Assistant

University of Vermont
Burlington, VT
08.2017 - 05.2019
  • Managed social media content for conference championship games in 2018 and 2019.
  • Developed infographics and media content to boost engagement on UVM Athletics pages.
  • Organized press conferences for UVM coaches and athletes, enhancing local media interaction.
  • Participated in brainstorming sessions to generate innovative communications strategies.
  • Executed comprehensive communications strategies for internal and external audiences.

Education

Bachelor of Science - Public Communication, Sports Management

University of Vermont
Burlington, VT
05.2019

Skills

  • Adobe Creative Suite and Microsoft Office Suite
  • Media analysis and digital strategy
  • Content development and public relations
  • Strategic partnerships and team leadership
  • Floor operations and associate coaching
  • KPI tracking

Certification

Meta Digital Media Marketing Professional Certification, 11/01/24

References

References available upon request.

Timeline

Floor Supervisor

Vans
05.2025 - Current

Official Game Day Statistician

Freelance Contractor
08.2024 - Current

Assistant Director of Athletic Communications

University of Massachusetts Lowell
10.2021 - 07.2024

Communications Assistant

University of Connecticut
09.2019 - 10.2021

Communications Assistant

University of Vermont
08.2017 - 05.2019

Bachelor of Science - Public Communication, Sports Management

University of Vermont

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