Dan Olson
Rogers,MN
Summary
Proven leader in the automotive industry with 25 years experience leading teams to success. My goal is to consistently improve and grow myself, while also improving and growing those around me. I remain focused on three key strategies: improving employee engagement and customer experience, maintaining and increasing units and operation while maximizing margin and revenue.
Overview
24
24
years of professional experience
Work History
Manager, New Car Sales
BMW Of Minnetonka
12.2023 - Current
- During first month of tenure increased store’s all-time monthly new car sales record from 152 to 200 cars.
- Achieved results through team motivation, focus and goal alignment.
General Manager
Carousel On-line
01.2022 - 11.2023
- Managed new start-up division focused on selling cars on-line to customers.
- Hired and developed team dedicated to sales goals and customer experience.
- Delivered cars in 36 states and maintained 5.0 Google rating, despite status as new start-up and challenges of new sales model of selling to customers who had never seen or test driven the cars.
- Partnered with COX Automotive to help them improve and implement their car dealership ecommerce software.
- Strategized with COX thought leaders to evolve their product roadmap to make ecommerce tools more user friendly and feature-rich for our customers.
- Instrumental in significantly improving software’s UI/UX.
General Sales Manager
BMW Of Minnetonka
02.2019 - 12.2021
- Led team of 40+ employees and assisted General Manager in improving store revenue and gross profit margin.
- Significantly improved store sales culture by identifying shortfalls and implementing strategies to improve employee morale, focus, and performance.
- Empowered staff to achieve their goals through improved training, tools, and streamlined processes.
- Implemented consistent staff meetings to identify and remove roadblocks to selling success.
- Played significant role in developing compensation plan that resulted in top and bottom line sales performance.
- Trained managers in art of resolving customer relations issues, enabling quick resolution and client satisfaction.
GSM and AGM
Richfield Bloomington Honda
02.2015 - 05.2018
- Joined dealership during final stages of construction which offered the opportunity to wear many hats.
- Managed hiring and firing of all departments as well as the digital footprint of the store from a marketing perspective, inventory control and pricing, acquisition of product and people, growth initiatives in sales and fixed, operating a separate rental fleet, and more.
- Increased pre-owned car volume from 1218 cars in 2014 to 2159 in 2017 and doubled new car gross.
Buyer, Pre-Owned Sales Manager
Motorwerks BMW, Penske Automotive
01.2000 - 06.2015
- Developed and managed team to become number one certified pre-owned BMW dealer in the entire central region and for the years of 2012 and 2014 and the number one total pre-owned dealer measuring both certified and pre-owned.
- Awarded BMW Pre-owned Cup.
- Increased pre-owned sales from an average of 90-110 units per month to an average of 200 per month.
- Assisted winning Center Of Excellence award 4 of 5 years.
- Achieved Victory Lap Gold status for 1 year and Platinum for 2 years.
Skills
- Outstanding communication and interpersonal proficiency
- Customer service fluency
- Proven leadership prowess
- Relationship building expert
- Portfolio management of long-term, loyal customers
- Conflict resolution dexterity
- Proficient in improving the client experience in all departments
- Skilled at using VIN solutions to drive sales results
- Proficient in: Vauto as well as First Look; Reynolds and Reynolds as well as CDK; Excel to track numbers and establish patterns/opportunities
- Deep understanding of the digital space in today’s marketing world and how it pertains to our business
Hobbies and Interests
Total gearhead, I love working on cars in my shop (I have a hoist). Very avid in snowmobiling and offroading.
Timeline
Manager, New Car Sales
BMW Of Minnetonka
12.2023 - Current
General Manager
Carousel On-line
01.2022 - 11.2023
General Sales Manager
BMW Of Minnetonka
02.2019 - 12.2021
GSM and AGM
Richfield Bloomington Honda
02.2015 - 05.2018
Buyer, Pre-Owned Sales Manager
Motorwerks BMW, Penske Automotive
01.2000 - 06.2015
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