Dana Al-Husseini
Summary
Results-driven retail and operations manager with 10+ years of experience leading store operations, team management, and customer-focused sales environments across luxury and high-volume retail brands. Proven expertise in store systems, visual merchandising, marketing execution, inventory and cash controls, KPI analysis, and staff development, with a consistent record of exceeding sales and performance targets. Strong background in executive account management, client relationship building, and revenue growth, complemented by hands-on leadership in operational excellence and cross-functional collaboration. Adept at driving brand standards, optimizing processes, and delivering exceptional customer experiences, while supporting business growth and profitability.
Overview
16
16
years of professional experience
Work History
FRAGRANCE VENDOR
MIND GAMES
11.2025 - Current
- Developing product knowledge of various fragrance lines for customer engagement.
- Assisting customers in selecting fragrances suited to their preferences.
- Providing feedback on customer preferences to improve inventory selection.
- Vendor management and in-store brand representation within major department stores (Dillard’s, Nordstrom, Neiman Marcus, and Belk).
BRAND MARKETING COORDINATOR
LANCOME
06.2025 - Current
- Own end-to-end customer opportunities, coordinating appointments, and solution alignment to drive revenue across multiple Charlotte-area department stores and Ulta locations.
- Drive opportunity outcomes by aligning customer needs with brand solutions, achieving revenue targets ranging from $5,000 to $60,000 per store.
- Collaborate with cross-functional stakeholders (store leadership, vendors, and operations) to ensure timely execution and delivery against agreed performance goals.
- Track opportunity progress, validate inputs, and ensure accurate documentation supporting sales and performance reporting.
- Coordinating product launches and promotional events for new collections.
- Analyzing market trends to inform strategic planning and decision-making.
- Developing training programs for staff to improve customer service skills.
ASSISTANT MANAGER
J.CREW FACTORY
01.2021 - 06.2025
- Provided tier-1 support for escalated customer and transaction issues, collaborating with peers, store leadership, and HQ to resolve them within established SLAs.
- Coordinated hiring, onboarding, and training on POS systems, policies, and loss-prevention procedures for new team members.
- Reviewed and updated basic SOPs for opening/closing, cash reconciliation, and customer pickups, cutting process time by 10%.
- Led weekly KPI reviews (sales, cash variances, transaction counts) to identify trends and implement corrective actions, which improved cash-handling accuracy by 20%.
- Managed a high-performing team, resulting in achieving 202% of the sales quota.
- Achieved the highest credit card sales in the district, producing 213% of the sales quota, and earned recognition as the top-performing assistant manager, demonstrating exceptional sales and customer service skills.
- Developed and maintained digital filing procedures for order confirmations and customer agreements.
- Delivered regular operational status updates to leadership, pinpointing outstanding issues and required resources.
- Exceeded the annual sales plan for FY22, FY23, and FY24, and was recognized for driving high UPT metrics.
- Partnered with HR to design and deliver compliance and loss-prevention training for over 50 staff, achieving 100% completion in 30 days.
- Reduced onboarding time by 20% via streamlined SOPs, saving 50 hours of training per quarter.
ASSISTANT MANAGER
HUGO BOSS
02.2015 - 01.2021
- Acted as project lead for system upgrade rollouts, training employees on revised procedures, and reconciling legacy systems versus the new system data.
- Establish a goal-oriented selling culture that focuses on relationship selling.
- Managed P&L-related tasks: daily cash counts, deposit preparation, discrepancy investigations, and ledger reconciliation. Maintained 100% compliance with audit requirements.
- Consistently exceeded sales targets, achieving between 180% and 210% of the sales plan for FY21-FY22.
- Promoted to temporary Store Manager, overseeing the recruitment, training, and mentoring of six new sales associates, increasing revenue by 45%.
- Led the rollout of new inventory tracking tools and compliance training, cutting variances by 12%, and securing a 100% audit pass rate.
- Developed a 12-month operational roadmap aligned to corporate priorities, securing executive approval and a 15% headcount budget increase.
SENIOR ACCOUNT MANAGER
AL AHLIA CUSTOMS AND SHIPPING COMPANY/ JORDAN
https://modernjordan.com/1958-
02.2013 - 02.2015
- Owned the end-to-end opportunity lifecycle for key accounts, from initial engagement, solution definition, pricing coordination, proposal submission, and contract execution.
- Acted as the primary customer interface, ensuring alignment on scope, cost, delivery timelines, and performance commitments.
- Coordinated internally across operations, pricing, and leadership to deliver compliant, competitive solutions aligned with customer requirements.
- Improved client acquisition by 58% and maintained a 78% retention rate through structured account and opportunity management.
- Maintained accurate sales pipelines, reporting, and CRM data to support forecasting and leadership decision-making.
- Developed customized shipping solutions to meet client needs effectively.
ACCOUNT EXECUTIVE
AL AHLIA CUSTOMS AND SHIPPING COMPANY/ JORDAN
https://modernjordan.com/1958-
03.2010 - 02.2013
- Managed complex logistics opportunities involving cross-border operations, risk assessment, and multi-stakeholder coordination.
- Supported solution design and pricing discussions to ensure proposals met customer needs, and profitability targets.
- Ensured a smooth handover from sales to operations, maintaining continuity and execution integrity post-award.
- Managed client accounts and facilitated communication between departments.
- Coordinated logistics and ensured timely delivery of shipments.
Education
Associate - Fashion Design
The Art Institute of Charlotte
Bachelor's - English And Spanish Languages And Literature
The University of Jordan
Skills
- Team management
- Tender and proposal coordination
- Risk and compliance management
- Strategic account planning
- B2B & B2C sales strategy
- Contract negotiation and deal closure
- Cross-selling and upselling
- Customer relationship and stakeholder management
- Vendor and operations management
- Process improvement, SOP, and policy design
- Project and Agile Delivery
- Financial acumen and ROI analysis
- KPI tracking, data accuracy, and reporting
- Market and competitive analysis
- Customer retention and service excellence
- Cash and inventory reconciliation
- Visual merchandising
- Documentary credit and collections
- Problem-solving and attention to detail
- Adaptability and time management
- Social media management
- Technology proficiency (MS Excel, WMS, POS)
- Multilingual: English, Arabic, Spanish
Affiliations
Jun 2021 - Jan 2025 Social Media Manager | The 48 Hour Film Community | Charlotte, NC
Education
other
Timeline
FRAGRANCE VENDOR
MIND GAMES
11.2025 - Current
BRAND MARKETING COORDINATOR
LANCOME
06.2025 - Current
ASSISTANT MANAGER
J.CREW FACTORY
01.2021 - 06.2025
ASSISTANT MANAGER
HUGO BOSS
02.2015 - 01.2021
SENIOR ACCOUNT MANAGER
AL AHLIA CUSTOMS AND SHIPPING COMPANY/ JORDAN
02.2013 - 02.2015
ACCOUNT EXECUTIVE
AL AHLIA CUSTOMS AND SHIPPING COMPANY/ JORDAN
03.2010 - 02.2013
Associate - Fashion Design
The Art Institute of Charlotte
Bachelor's - English And Spanish Languages And Literature
The University of Jordan