Dana Alkharrat
Naperville,IL
Summary
Dynamic marketing leader with a strong background in executing high-impact campaigns that drive awareness and pipeline growth. Expertise in aligning marketing strategies with revenue goals through collaboration with sales teams and technology partners. Focused on leading initiatives that maximize brand visibility and customer engagement across the organization.
Overview
27
27
years of professional experience
Work History
Senior Marketing Manager, State, Local, and Education
Zscaler, Inc.
San Jose, CA
03.2022 - Current
- Lead marketing strategy for SLED (State, Local and Education) across the U.S. to drive awareness and pipeline growth for Zscaler's cybersecurity solutions.
- Develop and execute high-impact regional campaigns, CXO executive roundtables, webinars, and industry events.
- Partner with sales leadership and field teams to align marketing activities with revenue goals.
- Manage SLED-specific messaging and content, ensuring alignment with compliance and digital transformation trends.
- Drive marketing initiatives across multiple public sector industries, including Courts and Judiciary, Public Safety, Transportation, and Healthcare.
- Engage and collaborate with key technology partners such as CrowdStrike, Rubrik, AWS, Microsoft, and Carahsoft, among others, to amplify reach and co-market solutions.
- Collaborate cross-functionally with product marketing, corporate communications, and partner marketing teams.
- Achieved consistent quarterly increases in MQLs and regional engagement, significantly expanding brand visibility in the public sector.
- Recognized with Zscaler MVP Award for two consecutive years for exceptional performance and impact.
- Delivered exceptional high performance by exceeding 120% of target consistently.
Marketing Manager - Industries
Blue Prism
San Francisco, California
03.2021 - 03.2022
- Managed cross-functional teams to execute integrated marketing campaigns effectively, focusing on the healthcare, financial services, education, and public sector.
- Collaborated with sales teams to enhance lead generation processes and tools.
- Trained and mentored junior marketing staff on best practices and industry standards.
- Managed a team of marketing professionals, providing guidance and direction on projects, campaigns, and initiatives.
Marketing Manager, Public Sector
Rubrik, Inc.
Palo Alto, CA
01.2019 - 03.2021
- Planned and executed go-to-market campaigns targeting the U.S. Federal and public sector segments.
- Created tailored marketing experiences, including virtual and in-person events, to support sales and demand generation.
- Led partner and alliance marketing strategies, driving alignment with strategic channel partners.
- Supported executive briefing center (EBC) programs, and board-level communications.
- Enhanced public sector positioning through curated content and customer success storytelling.
CXO Programs / Executive Briefing Center
Rubrik, Inc.
Palo Alto, CA
01.2017 - 01.2019
- Helped execute large-scale executive events globally, including programs in Barcelona, the Netherlands, and India.
- Supported CEO and executive team on partner enablement initiatives and board communications.
- Managed the Executive Briefings Center and C-suite engagements.
- Coordinated internal programs, corporate events, and executive operations.
Project and Operations Manager
First Solar, Inc.
San Francisco, CA
01.2016 - 01.2017
- Managed operational functions across departments including sales reporting, real estate, and onboarding.
- Oversaw ERP and Salesforce data workflows.
- Led cross-functional projects, internal events, and budget tracking for a staff of 80+.
Program Manager
Abu Dhabi Airports
Abu Dhabi, UAE
01.2013 - 01.2015
- Led operations for the CEO during the execution of the Midfield Terminal mega project.
- Prepared executive reports, managed board materials, and liaised with key stakeholders.
Project Manager
Abu Dhabi Ports
Abu Dhabi, UAE
01.2010 - 01.2013
- Supported the successful completion of the Khalifa Port and KIZAD mega infrastructure project.
- Managed executive communications, meetings, and board sessions.
Marketing Coordinator, Continuing Education
American University of Sharjah
Sharjah, UAE
01.2000 - 01.2007
- Managed certification programs.
- Organized large career fairs, and supported student engagement through graduation.
- Performed career advising and multiple workshops for senior students.
- Matched students with recruiters to create a smooth transition to work life.
- Managed social media accounts and developed engaging content.
- Assisted in planning promotional events and trade shows.
- Monitored and reported on campaign performance metrics weekly.
Education
Certificate - AI Neural Networks
Stanford University
Stanford11-2018
Certificate - Marketing Analytics Management
Stanford University
Stanford11-2018
Diploma - Sales & Marketing
American University of Sharjah
Sharjah, UAE01.2004
Bachelor of Science - Law and Political Science
Beirut University
Beirut, Lebanon01.2000
Skills
- Field and partner marketing strategy
- Cybersecurity expertise
- AI expertise
- Executive engagement and CXO programs
- Demand generation
- Account-based marketing
- Marketing operations and budgeting
- Brand positioning
- Cross-functional teamwork
- Sales alignment
Languages
- English
- Arabic
- French
Timeline
Senior Marketing Manager, State, Local, and Education
Zscaler, Inc.
03.2022 - Current
Marketing Manager - Industries
Blue Prism
03.2021 - 03.2022
Marketing Manager, Public Sector
Rubrik, Inc.
01.2019 - 03.2021
CXO Programs / Executive Briefing Center
Rubrik, Inc.
01.2017 - 01.2019
Project and Operations Manager
First Solar, Inc.
01.2016 - 01.2017
Program Manager
Abu Dhabi Airports
01.2013 - 01.2015
Project Manager
Abu Dhabi Ports
01.2010 - 01.2013
Marketing Coordinator, Continuing Education
American University of Sharjah
01.2000 - 01.2007
Certificate - AI Neural Networks
Stanford University
Certificate - Marketing Analytics Management
Stanford University
Diploma - Sales & Marketing
American University of Sharjah
Bachelor of Science - Law and Political Science
Beirut University