DANA GORMELY

• Oversee 150+ projects annually with deliverables of more than 1,500 final assets; delivered at 95%+ efficiency; Projects include Point of Sale, Permanent and Temporary in-store displays, coupons, trade show materials, print ads, digital marketing materials, brand toolkits and Limited Time Offering/Seasonal programs
• Collaborated with cross-functional teams in marketing, sales, brand design, legal, and trademark to ensure project alignment with Gatorade brand standards and expectations
• Managed external studio team of four graphic designers, delivering internal brand design support for Gatorade, Muscle Milk, Evolve, Propel, and Water brands
• Reviewed internal creative briefs and project requirements; assigned designers and scheduled kickoff meetings between brand leadership and designers for all Tier 3 projects, ensuring on-time delivery of final assets
• Coordinate with the Gatorade Sports and Entertainment Marketing team to obtain usage approvals from MLB, NBA, NCAA, NFL and WNBA partners on all point of sale and advertising materials using team/league logos/trademarks and athlete likenesses
• Led project status tracking in Monday.com; exported monthly reports to provide internal and external teams with up-to-date project statuses
• Facilitated communication between brand design and cross-functional teams in weekly meetings
• Managed weekly PowerPoint deck for senior leadership, showcasing project details and key visuals from external/remote design team initiatives

• Managed operations and traffic for all advertising channels; created and enforced timelines, ensuring timely delivery of creative materials to external vendors
• Project Management of all marketing materials including but not limited to newspaper inserts, seasonal catalogs, direct mail and in-store POP/signage
• Managed marketing and advertising calendar; provided real-time updates to stakeholders to ensure alignment on project timelines
• Collaborated with Chief Operations Manager and VP of Pricing Director to develop comprehensive marketing strategy for TV, radio, print, and email campaigns
• Facilitated communication between advertising department and store managers for effective execution of in-store marketing materials
• Solicited and evaluated bids from external vendors for printed materials, awarding contracts based on best pricing and capabilities
• Generated purchase orders and approved invoices for external assets, ensuring alignment with budget and project timelines

• Collaborated with VP of Marketing, Director of Promotional Planning/Strategy, and Creative Director to develop targeted advertising campaigns that increased revenue for new furniture startup
• Managed operations and traffic for all advertising channels, routing assets to stakeholders for timely approval and delivery
• Coordinated communication between marketing and merchandising teams to align campaign efforts, improving effectiveness
• Sourced and executed print materials for Grand Openings, aligning with marketing strategy to boost brand visibility
• Developed and managed print budget in excess of $2 million
• Provided support cross-functionally in the development of processes and SOPs

• Managed production process from quotes/bids to completion, overseeing internal and external proofing for newspaper inserts, direct mail, catalogs, and in-store display signage to ensure timely delivery and quality standards.
• Collaborated with Department Director, promotional marketing, creative director of print, CRM director, traffic operations manager, and merchandise team to streamline creative development and production of all print collateral, enhancing alignment with marketing objectives.
• Oversaw a $5 million production budget for newspaper insert printing and direct mail.
• Directed implementation of corporate branded franchise advertising, ensuring alignment of messaging with brand standards.
• Generated monthly newspaper insertion orders for 23 print media partners, maintaining high quality control and consistency throughout the process.
• Collaborated with Director of CRM and internal analytics team to identify customer targeting and segmentation, optimizing spend and maximizing margin in direct mail.
• Negotiated better rates to maintain cost efficiency during annual audits.

• Managed General Motors Corporate Goodwill Ads, estimating costs, defining print specifications, and trafficking materials to ensure on-time delivery.
• Facilitated print production for General Motors Fleet client, delivering collateral, signage, and magazine ads to enhance brand visibility.
• Acquired print and services for production and delivery of FSI print, direct mail, ROP, in-store collateral, and out-of-home advertising for ALDI, optimizing marketing outreach.
• Estimated production costs for various client projects to aid in budget planning.
• Conducted quality control checks on printed samples to ensure adherence to standards.
• Coordinated communication among account team, studio, and outside vendors to strengthen partnerships and streamline production.

Managed direct mail campaigns for 50 lawnscape and pest control clients, ensuring timely execution from planning through send completion.

• Managed timelines, tasks, and dependencies across active project schedules to facilitate smooth project progression.
• Coordinated client requirements with internal development and support teams to align project goals and deliverables.
• Led project plans for Real Green Systems software implementations.

Coordinated print production for large-scale retail clients, delivering in-store point-of-sale, direct mail, and customer-retention mail pieces on schedule.

Managed print production schedules for retail campaigns across Euro Retail stores.

• Coordinated vendor proofs, revisions, and approvals for promotional print materials, ensuring quality and alignment with brand standards.
• Facilitated pricing through 3-bid process, selected optimal vendors, and managed project costs and reconciliation to ensure budget adherence.
• Oversaw artwork files, color standards, and print specifications for store graphics.