Summary
Overview
Work History
Education
Skills
Additional Information
Directors
Advertisingagencies
Key Clients
Celebrities
Personal Information
Publications
Timeline
Hi, I’m

Dana Greenberg

Los Angeles,CA
Dana Greenberg

Summary

  • .Entrepreneurial and creative Founder passionate about turning innovative ideas into tangible results. Experienced formulating and executing strategic plans, creating new products and services, and developing business opportunities. Track record of multiple successful business ventures and leading teams of professionals to maximize profits and deliver
  • Highly experienced award-winning fashion stylist and costume designer who worked on hundreds of projects included films, music videos, and editorial magazine productions.
  • Managed highly successful fashion retail business. Responsibilities included employee hiring, coordinating weekly work schedules, visual merchandising, buying, marketing, visual displays including front windows, customer payouts for sold consignment pieces and internet sales through our website and eBay store.
  • Extensive experience in all areas of the retail business. Flexible and comfortable in any business situation.
  • Producer of commercial and editorial fashion photo shoots. This includes coordinating model, hair and make up, locations and photographer bookings
  • Highly creative visual merchandising skill. Respected for my innovative, imaginative vision that is always modern and ahead of it time.
  • Professional, reliable and articulate with ability to manage projects with artistic integrity and innovation
  • Self-motivated, articulate, and dependable. Knows how to set effective priorities and meet impossible deadlines.
  • Productive in fast paced, high-pressured atmosphere.
  • Excellent creative troubleshooting skills. Organized, self-motivated, respectful, and a good listener.
  • Budget conscious, always looking for new ways to increase sales through innovative branding and market planning.
  • Knowledge of technical design and flat pattern making. Full product development from concept to finish.

c success.

Overview

2025
years of professional experience

Work History

DecadesTwo

Founder and Co- Owner

Job overview

Founded hugely successful retail store specializing in vintage couture clothing in Los Angeles I was responsible for all managerial duties, including appraising and purchasing much of the vintage couture collection .

  • Created and monitored promotional approaches to increase sales and profit levels.
  • Branding and marketing through organized events
  • Maintained and supervised visual merchandising
  • Performed all buying decisions
  • Developed an e-commerce site and opened an eBay store for the company
  • Was responsible for shooting all digital photography and posting of the auctions.

WhatToWear .com

Job overview

  • Full time eBay business selling vintage couture and designer resale online and offline to hundreds of private clients many of who own the top vintage stores in the country
  • Sold 1000's of items through e-commerce sales
  • Full service business that involved analyzing the desires of current market by choosing the appropriate merchandise to auction
  • Executed very attractive detailed photographic images of product
  • Articulated informed and accurate descriptions of displayed item
  • And diligently followed thru fulfilling orders in a timely manner.

Freelance

Freelance Photographer
01.2019 - Current

Job overview

  • Edited, toned, captioned, and uploaded photographs for publication.
  • Photographed high-quality images for various print and digital projects.
  • Scheduled and booked locations for photo shoots, working collaboratively with clients and contacts.
  • Assisted clients in selecting poses, wardrobe and backgrounds to photograph different looks, concepts and locations.
  • Utilized natural and artificial lighting to capture desired images and maintain quality.
  • Monitored trends in photography to stay current in industry.
  • Assisted clients with creative ideas for photography needs.
  • Digitally edited photos to enhance appearance.

Dana Allyson

Costume Designer-Stylist- Owner
01.1992 - Current

Job overview

  • Head costume designer for hundreds of music videos, commercials, print advertising and film projects
  • Responsibilities included concept design, sourcing desired item, procuring props and wardrobe requested by client, preparing wardrobe and props for shoot, presentations, required meetings, and fittings, set dressing, dressing principles as well as extra for production, returns, and expense reports
  • Designer of an inventive line of vintage inspired dresses, t-shirts, pants, and skirts that were featured in several top fashion publications under the name "danara"

Lyric Boutique

Manager
03.2024 - 01.2010

Job overview

  • Responsibilities included management of day-to-day operations, sales, merchandising, display, maintenance and pursuit of public relations opportunities
  • I also was the official in house photographer fulfilling the editorial and advertising needs of the owner
  • My work was featured in several local magazines
  • Designed a line of clothing for the boutique
  • “Princessdanara” was an eclectic mix of one of a kind pieces
  • Sold entire inventory.

Education

MCTC

Commercial Photography Program
01.2008

University Overview

New York University

Gallatin Division
01.1985

University Overview

Skills

  • Computer proficient knowledge of Microsoft Office, Adobe software programs
  • Trends Analysis
  • Client Engagement
  • Strategic Thinking
  • Entrepreneurial and Innovative
  • Partnership Building
  • Market Knowledge
  • Project Management
  • Talent Acquisition
  • Team Leadership
  • Recruitment and hiring
  • Industry Expertise
  • Knowledge of garment construction and capable thumbnail sketching Strong digital photography and Photoshop skills

Additional Information

Additional Information
Book, reel and complete list of clients available upon request

Directors

Directors
  • David Fincher
  • Michael Bay
  • Dominic Senna
  • Simon West
  • Antoine Fucqua
  • Jesse Dylan
  • Kier McFarland
  • Ben Stiller
  • Julian Temple
  • Stephan Frears
  • Matt Mahurin
  • Kevin Smith
  • Davis Kellog
  • Kevin Donavan
  • Nigel Dick
  • Steve Horn
  • Andy Morahan
  • Jonas& Joshua Pate
  • Geoff McGann
  • Ken Nahoum
  • Jeff Preiss
  • Michael Karbelnikoff
  • Rebecca Blake
  • Zack Snyder
  • Mark Beinstalk
  • Marcus Nispel
  • Graham Henman

Advertisingagencies

Advertisingagencies
  • Wieden and Kennedy
  • Grey
  • BBDO
  • Leo Burnett
  • Young and Rubicam
  • Saachi and Saachi
  • McCann Erickson
  • Ogilvy and Mather

Key Clients

Key Clients
  • Nike
  • Coca Cola
  • American Express
  • Revlon
  • L’Oreal
  • Apple Computer
  • McDonalds
  • AT&T
  • Miller Beer
  • Federal Express
  • Sprite
  • Cover girl
  • Toyota
  • GTE
  • Visa
  • Maybelline
  • Coors
  • Sara Lee
  • Oil of Olay
  • Budweiser Beer

Celebrities

Celebrities
  • Madonna
  • Aerosmith
  • Seal
  • Guns and Roses
  • New Kids On The Block
  • Cameron Diaz
  • Lucy Lui
  • Uma Thurman
  • Winona Ryder
  • Johnny Depp
  • Ben Affleck
  • Christopher Walken
  • David Ducovney
  • Elias Koteas
  • Jon Corbett
  • Tim Roth
  • Chris Penn
  • Damon Wayons
  • Pamela Anderson
  • Janeane Garafolo
  • Illeana Douglas
  • Vanessa Williams
  • Billy Idol
  • Chris Isaak
  • Christian Slater
  • Pussycat Dolls
  • Rosanna Arquette
  • Kyle McLaughlin
  • Rose McGowan
  • Matt Dillon
  • Shannon Doherty

Personal Information

Personal Information
Title: Fashion Stylist. Costume Design.Visual Merchandising

Publications

Publications
  • Vogue
  • French Vogue
  • Italian Vogue
  • Glamour
  • Cosmopolitan
  • Vanity Fair
  • Self
  • Victoria
  • New Woman
  • Mademoiselle
  • Flare
  • Flaunt
  • Seventeen
  • Us

Timeline

Manager
Lyric Boutique
03.2024 - 01.2010
Freelance Photographer
Freelance
01.2019 - Current
Costume Designer-Stylist- Owner
Dana Allyson
01.1992 - Current
WhatToWear .com
New York University
Gallatin Division
Founder and Co- Owner
DecadesTwo
MCTC
Commercial Photography Program
Dana Greenberg