Dana Mando
Washington
Summary
Dynamic marketing professional training teams on digital marketing, omnichannel customer experience, and brand strategy. My extensive on-ground marketing experience in international companies, combined with continuous education, allows me to teach the latest strategies, tools, and tactics for teams to level up their marketing. I’ve educated over 16,500 learners online and developed e-learning programs, leveraging insights to optimize course design and enhance learner outcomes, to deliver interactive, engaging sessions.
Overview
13
13
years of professional experience
Work History
Marketing Educator & E-Learning Creator
Self-employeed
03.2020 - Current
- Educated over 16,500 global learners and marketing professionals through online platforms.
- Selected in the Udemy Business subscription program to upskill global teams, including Ernst & Young (EY).
- Achieved best seller status for 'Omnichannel Customer Experience Management' program with 4.6-star rating.
- Created engaging online courses utilizing multimedia and interactive elements.
- Regularly updated course content to align with evolving marketing trends driven by AI and SEO.
- Leveraged customer insights to drive strategy and optimize course design.
Senior Brand Manager
Storyblocks
02.2021 - 01.2023
- Brought on board to establish the company’s Enterprise brand.
- Transformed the enterprise brand from being siloed to integrated into the Storyblocks brand DNA.
- Lead a cross-functional team effort to refine and consolidate the brand to be inclusive of all target audiences, and avoid alienating business customers. The project included updating brand pillars, design guidelines, messaging, and language, in addition to launching organic and paid campaigns promoting updated value propositions.
- Developed the Diversity in Video Report to promote thought leadership. The piece was successfully used for demand generation to attract business customers into lead-nurture campaigns.
- Sales enablement: Worked with sales and customer success to identify and develop key marketing materials at every stage of the customer journey.
- Lead a research project to develop Brand Persona cards for each primary customer group. The persona cards served as guiding points for teams developing communications for these personas.
- Developed brand marketing strategies aligned with larger company priority areas to ensure brand marketing initiative aided in achieving business-wide goals.
COO & Founder
Woosool
04.2016 - 02.2018
- Launched innovative nonprofit online personal development platform, first of its kind in Arab region dedicated to empowering Arab youth with critical resources for growth.
Sr. Account Manager
Grey Group Doha
12.2012 - 01.2016
Education
Master of Arts - Advertising And Marketing Communications
Bournemouth University
England08-2012
Bachelor's degree - Marketing
International University of Science & Technology
Syria08-2010
Skills
- Corporate training
- Public speaking
- E-learning development
- Course design
- Customer experience
- Digital marketing strategy
- Brand marketing
- Web analytics
- Market research
Timeline
Senior Brand Manager
Storyblocks
02.2021 - 01.2023
Marketing Educator & E-Learning Creator
Self-employeed
03.2020 - Current
COO & Founder
Woosool
04.2016 - 02.2018
Sr. Account Manager
Grey Group Doha
12.2012 - 01.2016
Master of Arts - Advertising And Marketing Communications
Bournemouth University
Bachelor's degree - Marketing
International University of Science & Technology