Summary
Overview
Work History
Education
Skills
Certification
Timeline
Awards
Intern
Dana McWilliams

Dana McWilliams

Richmond

Summary


Professional with deep expertise and readiness for leadership. Proven track record in driving business growth and operational efficiency. Known for reliability, adaptability, strategic vision, and effective problem-solving. Skilled in business management, financial planning, and customer relations.



Overview

24
24
years of professional experience
1
1
Certification

Work History

Owner

Body's By Dana (K & D Management LLC)
01.2018 - Current


  • Managed day-to-day business operations.
  • Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
  • Increased customer satisfaction by implementing efficient business processes and providing exceptional service.
  • Implemented marketing strategies to increase brand awareness and attract new customers.
  • Achieved financial growth with strategic planning, cost control measures, and targeted marketing efforts.
  • Evaluated industry competition regularly to maintain a competitive advantage in the marketplace.
  • Successfully navigated challenging economic conditions by making informed decisions that protected the business''s financial stability.

Certified Personal Trainer

Ymca Of Greater Houston
01.2015 - 03.2020


  • Personal Trainer, Group Class Instructor, Instructor for First Aid, CPR and AED Pro, Instructor for ARC (water classes for people with intellectual and developmental disabilities.) Lead Instructor for Healthy Weight and Your Child, ( an intervention program to address childhood obesity.)
  • Facilitated open communication channels with clients, addressing concerns or questions promptly while offering valuable insights into improving overall wellness.
  • Encouraged long-term commitment from clients by celebrating achievements, setting new targets, and fostering a supportive atmosphere during training sessions.
  • Expanded gym membership retention rates through consistently positive client-trainer interactions and progress tracking.
  • Streamlined client scheduling processes through efficient appointment management systems, ensuring timely communication of changes or cancellations.
  • Conducted thorough assessments of new clients'' physical abilities, medical histories, and personal goals before designing tailored fitness programs.
  • Developed customized nutrition plans to support clients'' weight loss, muscle gain, and performance goals.
  • Kept abreast of emerging fitness trends through regular continuing education courses ensuring the provision of up-to-date training methods.

Certified Station Trainer

Certified Station Trainer Skywest Airlines CO.
11.2006 - 05.2013
  • Certified Station Trainer for Uniter Airlines and Delta Airlines. Underwing Specialist and ground handler of aircraft in Aspen Colorado and Denver Colorado.
  • Certified Station Trainer for Uniter Airlines and Delta Airlines.

Youth Counselor

Northeast Center for Youth
06.2001 - 12.2005
  • Monitored youth behavior and offered guidance and support for positive change.
  • Assisted youth in developing problem-solving and communication skills to support stress management.
  • Supervised youth in engaging environment to promote security and safety for all ages.
  • Coached youth in conflict resolution skills, reducing incidents of aggression and improving peer relationships.

Education

CPT - Health and Wellness, Genera I

NASM
01.2032

Bachelor's degree - Journalism

Eastern Washington University
12.2005

Skills

  • Nutritional guidance
  • Effective verbal communication
  • Strategic consulting
  • Budget management
  • Contract administration
  • Marketing strategy development
  • Effective relationship management
  • Operational efficiency in small businesses

Certification


  • Specialist in Bodybuilding and Competition Prep ISSA
  • Nutrition Specialist NASM
  • Specialization in Fitness Nutrition ISSA
  • National Water Instructor USWFA
  • Golf Specialist NASM
  • Youth Fitness Specialist NASM
  • Behavioral Change Specialist NASM
  • CPT NASM Certify for Life
  • CPR and AED NASM

Timeline

Owner

Body's By Dana (K & D Management LLC)
01.2018 - Current

Certified Personal Trainer

Ymca Of Greater Houston
01.2015 - 03.2020

Certified Station Trainer

Certified Station Trainer Skywest Airlines CO.
11.2006 - 05.2013

Youth Counselor

Northeast Center for Youth
06.2001 - 12.2005

Bachelor's degree - Journalism

Eastern Washington University

CPT - Health and Wellness, Genera I

NASM

Awards

Client Base Growth: Increased client base by 40% within first year through targeted marketing strategies., Client Retention Excellence: Achieved 95% client retention rate by offering personalized training programs., Session Conduct Achievement: Conducted training with over 100 clients per month, exceeding company benchmarks.

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