DANA PARU
Land O Lakes,FL
Summary
Performance oriented sales, marketing, and business development executive, with a demonstrative history of success. Proficient in using independent decision making skills, and sound judgement to positively impact company success. Excellent at relationship building, maintaining customer relations, and being a team player. Outstanding sales and marketing talents to manage product/service related budgets. Thorough in monitoring trends and capitalizing on emerging opportunities.
Overview
19
19
years of professional experience
Work History
Senior Business Development Manager Outside Sales/Marketing
Select Medical
01.2015 - Current
- Market 24 physical therapy clinics to numerous physicians with 2-3% same store growth year over year
- Travel daily throughout three counties in my assigned territory: Hillsborough, Pasco, & Pinellas counties
- Document daily in CRM technology to keep an organized business database
- Successfully facilitate and lead luncheon/dinner meetings with physicians and clinicians, which have led to increased referral business
- Manage and submit expense reports in a timely manner
- Host marketing networking booth at numerous community events to create business development leads
- Strong established book of business with physicians throughout Hillsborough, Pasco, & Pinellas counties
- Work Comp networking to local employers, adjusters, and case managers to grow referral volume
- Mentor and train Co-BDM’s with onboarding and questions from the field.
Account Executive Outside Sales/Marketing
Home Health
04.2013 - 12.2014
- Prospected and marketed hospitals and physicians in Hillsborough county Tampa, FL territory
- Generated business relations with physicians, nurse practitioners, case managers, social workers, hospitals, and rehabilitation clinics
- Achieved monthly sales goal budgets through marketing and patient retention
- Lead breakfast/ luncheon meetings with physicians and clinical staff to develop business relationships in home health care needs
- Attended industry networking and marketing events throughout the community.
Independent Personal Trainer/Nutrition Consultant
02.2010 - 03.2013
- Consulted, evaluated, and program designed fitness training and nutrition, for individual clients
- Designed; coached/instructed agility/boot camp training for all ages
- Provided online training and nutrition coaching for out of state clients, via email and weekly phone call consultations
- Trained and prepared athletes for competition in bodybuilding/modeling/photo shoot industry, through fitness and nutrition preparation
- Marketed, blogged, promoted, and sold fitness training and nutrition services to local and nationwide clients through community events and social media.
Director of Membership Sales
Fore Golf-Riverhills Country Club
12.2008 - 11.2009
- Marketed and prospected new memberships for private country club and golf course, achieved monthly sales goal targets
- Identified and communicated with prospects via appointments, tee times, sales calls, targeted letters and emails
- Networked and participated in multiple Chamber of Commerce Events to market country club and memberships, building community relationships
- Communicated regularly with existing member accounts and retention of current members
- Developed and managed multiple booths at trade shows and local golf and fitness community events.
Sales Representative-Wellbridge Harbour Island Athletic Club
Wellbridge Corporation
04.2006 - 11.2008
- Marketed and prospected new individual and corporate memberships for luxury fitness and wellness facility
- Consistently met or exceeded monthly membership and revenue quotas
- Identified and communicated with prospects via appointments, targeted letters, and 50 sales calls per day
- Developed and maintained retail marketing partnerships
- Organized and lead monthly member appreciation and new business development events
- Communicated regularly with existing members to initiate new target referrals
- Received quarterly award for achievement of unit sales and revenue in excess of 100% of targeted goals.
Sales Manager – Wellbridge Harbour Island Athletic Club
Wellbridge Corporation
02.2005 - 11.2008
- Successfully managed the sales team and department for Harbour Island Athletic Club
- Lead and generated monthly sales promotions and quarterly marketing initiatives via team marketing events, trade shows, health and wellness fairs, and retail partnerships
- Marketed and sold corporate accounts and individual memberships to prospective companies in healthcare, real estate, financial services and other industries
- Lead, trained, and developed sales representatives
- Exceeded department sales goals in nine out twelve months April 2007 to May 2008 (16% greater than budgeted goal)
- Achieved individual sales and revenue goals of 135% and 109%
- Developed monthly sales and marketing plans to present to regional and national sales directors
- Received multiple Wellbridge quarterly awards for achievement of unit sales and revenue in excess of 100% of target.
Education
Bachelor of Science, College of Arts and Sciences - CommunicationsAthletic Training
NORTHEASTERN UNIVERSITY
Boston, MASkills
- Microsoft Office
- Word
- Excel
- Outlook
- PowerPoint
- CRM
- Sales force
- Marketing via B2B/Social Media
- Networking
- Community and trade-show experience
- Mentoring/Training
Timeline
Senior Business Development Manager Outside Sales/Marketing
Select Medical
01.2015 - Current
Account Executive Outside Sales/Marketing
Home Health
04.2013 - 12.2014
Independent Personal Trainer/Nutrition Consultant
02.2010 - 03.2013
Director of Membership Sales
Fore Golf-Riverhills Country Club
12.2008 - 11.2009
Sales Representative-Wellbridge Harbour Island Athletic Club
Wellbridge Corporation
04.2006 - 11.2008
Sales Manager – Wellbridge Harbour Island Athletic Club
Wellbridge Corporation
02.2005 - 11.2008
Bachelor of Science, College of Arts and Sciences - CommunicationsAthletic Training
NORTHEASTERN UNIVERSITY
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