Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Dana Rozansky

Miami Beach

Summary

Dynamic entrepreneur and former senior agency director at various award-winning communications firms. Skilled in strategic thinking and team leadership, Dana successfully established her own boutique consulting firm by identifying market needs and fostering meaningful partnerships. Specializing in the consumer and hospitality space, Dana has driven effective campaigns for major travel, spirits, and food and beverage brands.



Overview

12
12
years of professional experience

Work History

Founder

Dana Rozansky Consulting
02.2021 - Current
  • Established strong client base of primarily F&B and hospitality brands, managing everything including their PR efforts, influencer marketing, social media strategy, copywriting and event opportunities
  • Develop 360-degree marketing plans including newsletters, social content calendars, sponsorship opportunities and strategic partnerships
  • Collaborate across all business departments to coordinate seamless execution of all marketing initiatives

Senior Account Director

Rbb Communications
11.2016 - 02.2021
  • Managed client relationships and PR efforts for large-scale, national accounts including various Hilton brands
  • Implemented effective cost-saving measures, reducing overall expenses while maintaining high-quality service delivery.
  • Developed strong relationships with key clients, resulting in long-term partnerships and increased revenue.
  • Facilitated open lines of communication between creative teams and clients, ensuring projects were delivered on time, within budget, exceeding expectations.

Senior Account Executive

Newlink Group
10.2013 - 10.2016
  • Handled US-based communications for various clients including Juan Valdez, Coca-Cola, ESPN Deportes, and Diageo, to name a few
  • Managed press trips and drafted all corresponding press materials
  • Utilized CRM tools effectively to manage client information and track progress on accounts, leading to more accurate forecasting and pipeline management.
  • Mentored junior account executives, fostering a positive work environment and encouraging professional growth.
  • Increased account retention by building strong relationships with clients and addressing their needs promptly.

Education

Bachelor of Science - Communications, Spanish

University of Michigan
Ann Arbor, MI
05-2011

Skills

  • Team Leadership
  • Strategic Campaign Development
  • Influencer Marketing
  • PR & Events
  • Social Media Strategy
  • Creative Writing

Languages

English
Native or Bilingual
Spanish
Professional Working

Timeline

Founder

Dana Rozansky Consulting
02.2021 - Current

Senior Account Director

Rbb Communications
11.2016 - 02.2021

Senior Account Executive

Newlink Group
10.2013 - 10.2016

Bachelor of Science - Communications, Spanish

University of Michigan

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