Open To Work
Dana Trombley
Brooklyn
Work Preference
Summary
Digital marketer with extensive experience in developing partnerships and media collaborations. Proven track record of driving revenue growth, leading teams, and launching successful initiatives at Amazon, media companies and a Big Six advertising agency. Expertise in identifying market opportunities, leading negotiations, and leveraging data to create scalable, highly strategic programs. Currently spearheading agentic commerce go-to-market strategies at a startup.
Overview
14
14
years of professional experience
Work History
Head of Strategic Partnerships
Shopsense.AI
New York
02.2026 - Current
- Secure and scale agentic commerce business with major media and technology companies, including Disney, Tubi, Reddit, People Inc., and Hearst.
- Develop cross-functional go-to-market plans with product, engineering, operations, data science, and sales teams.
Senior Creator Strategy and Operations Manager
Amazon
New York
11.2022 - 02.2026
- Managed 30+ creators (publishers and influencers), coaching and developing growth strategies that boosted engagement and performance by 30%.
- Oversaw business operations for the Creators team, focusing on CRM management, email, social media advertising, and creator payments, improving process efficiency for managing influencers by 70%.
- Collaborated with finance, developers, and product managers to implement customer-focused tooling and reporting improvements for Amazon Creators product launches, enhancing creator experience.
Senior Director, Partnership Marketing
dentsu media
New York
06.2019 - 04.2022
- Tripled revenue from Performance Partnerships (Affiliate and Creator) channel while expanding the team from 3 to 10 members over two and a half years.
- Established practice for commerce content, influencer activations, and retail advertising networks.
- Secured and developed business from major clients including Intel, LVMH, Pandora Jewelry, LinkedIn, Sperry, Quest Nutrition, and Enterprise Rent-A-Car.
Associate Director, Ecommerce Development
The Strategist/ New York Media
05.2017 - 06.2019
- Led a three-person team tasked with off-platform engagement, affiliate revenue, and audience reach for pioneering editorial shopping platform The Strategist, contributing to a 400% YoY revenue growth.
- Managed a roas-efficient growth budget, optimizing resource allocation and achieving significant revenue increases.
- Partnered with analytics team to build a reporting dashboard from scratch and project managed the development of UX improvements with design and engineering teams, enhancing user experience and operational efficiency.
Senior Manager, Audience Growth & Development
Time Inc. (Now People, Inc.)
09.2015 - 05.2017
- Drove large-scale audience growth for existing platforms and new initiatives, achieving a 30% increase in engagement through paid and earned development strategies.
- Launched thedrive.com as a founding team member, overseeing product development operations and supporting the General Manager, contributing to 400% year-over-year revenue growth.
- Managed cross-functional collaboration with finance, developers, and product managers to enhance customer-focused tooling and reporting, improving operational efficiency by 70%.
Senior Manager, Digital Marketing
HarperCollins Publishers
07.2012 - 08.2015
- Led digital marketing initiatives (display, paid search, social, affiliate) for Morrow Books imprint, enhancing brand visibility and engagement by 75%.
- Implemented newsletter/CRM outreach program for 30,000 readers, boosting reader engagement and retention by 25%.
- Streamlined marketing processes through strategic project management and cross-functional collaboration, enhancing operational efficiency by 70%.
Education
Master of Science - Marketing Management
Gabelli School of Business, Fordham
New York, NY05-2012
Bachelor of Arts - Literature and Fine Art
Purchase College, State University of New York
Purchase, NY05-2005
Skills
- Agentic commerce development and GTM
- Partnership management and negotiation
- Social, Retail, Search, and Affiliate expertise
- Strategic Operations
- Cross-functional collaboration across business, tech, and product stakeholders
- Team leadership
- Product GTM Strategy
Affiliations
- Adjunct Professor, Fordham University
- Jeweler and craftsperson (brand name: Alycon Jewelry)
Timeline
Head of Strategic Partnerships
Shopsense.AI
02.2026 - Current
Senior Creator Strategy and Operations Manager
Amazon
11.2022 - 02.2026
Senior Director, Partnership Marketing
dentsu media
06.2019 - 04.2022
Associate Director, Ecommerce Development
The Strategist/ New York Media
05.2017 - 06.2019
Senior Manager, Audience Growth & Development
Time Inc. (Now People, Inc.)
09.2015 - 05.2017
Senior Manager, Digital Marketing
HarperCollins Publishers
07.2012 - 08.2015
Master of Science - Marketing Management
Gabelli School of Business, Fordham
Bachelor of Arts - Literature and Fine Art
Purchase College, State University of New York