Dana Disborough Strotman

• Program Management — Small Business & County Office Recycling Programs — ensures that 250 small businesses and County office sites receive weekly/on-call collections — provides timely response to customers reporting collection concerns, service needs and logistical challenges; educates business owners and County employees on proper recycling practices through in-house designed handouts, presentations and at new hire orientation; works with Finance Department to ensure all customer invoices are issued and subsequently paid;
• Contract Management — oversees recycling vendor contracts for textiles, cooking oil, motor oil & antifreeze, lead acid batteries, propane tanks & cylinders at the County's Recycling Centers (RCs) — audits and approves monthly vendor statements for invoicing and reporting; communicates between vendors and RC staff for missed or delayed collections; ensures vendors provide current signage for residents visiting RCs
• Community Education — offers formal presentations and participates in public outreach initiatives through special events – for County residents of all ages — at schools, civic organizations, homeowners' associations, small businesses and County departments
• Marketing Collateral — alongside recycling colleagues, contributes to the development and production of communications materials to increase County recycling rates – executed through print and electronic mailers (postcards), social media messaging, program brochures & flyers, electronic presentations and facility signage
• Maryland Legislature - monitor House and Senate bills that apply to waste management services (WMS), specific to trash & recycling, and compile information for distribution to senior leadership within WMS bureau.

• Responsible for all aspects of marketing and media promoting memberships, programs and events to increase awareness, participation, member recruitment and retention
• Managed department's communications and image for uniformity of brand and messaging
• Planned and executed marketing and advertising initiatives in accordance with 50K budget
• Directed design, production and distribution of brochures, flyers and quarterly program guide
• Composed daily and weekly posts for social media on multiple platforms with Hootsuite and Canva
• Established branding guidelines for staff communications (and updates as needed)
• Negotiated and managed advertising contracts with local media (print and online)
• Crafted and distributed releases and advisories; coordinates on-air interviews for event promotion
• Using CivicEngage, managed webpages within municipal guidelines and Section 508 compliance
• Reported department's online exposure using Google Analytics, Google My Business and Hootsuite
• Produced department's monthly newsletter and sent weekly email newsletters to 5,400+ recipients
• Participated in community events and speaking engagements to highlight programs

Communications designee for Golden Living's Innovations companies: 1,000 therapy sites of Aegis Therapies, 66 hospice and 18 home health offices of AseraCare Hospice & Home Health in 37 states and Washington, DC

• Collaborated with Golden Innovations' senior leadership on strategies and tactics
• Prepared announcements for internal correspondence and external communications
• Created news release templates (turnkey materials) for Aegis & AseraCare to use with local media
• Worked with marketing team to develop advertising copy (content editing/review) for collateral
• Collaborated with e-Business department on intranet and internet messaging
• Partnered with contracted PR agency on trade publication highlights of Aegis Therapies
• Prepared media statements and talking points for staff at Golden LivingCenters
• On-call responsibilities for 300+ Golden LivingCenters (skilled nursing facilities)

• Responsible for day-to-day public relations in Anne Arundel and Prince George's Counties
• Promoted organization's brand and messaging based on Strategic Community Outreach plan
• Authored press releases and articles for media and organization's community newsletter
• Assisted in development and management production of collateral materials
• Administrator for organization's web site
• Identified community outreach initiatives and coordinated logistics for participation
• Provided event photography and organized digital photo inventory
• Developed and managed organization's Speakers Bureau
• Supported development department with media relations and event support
• Liaison to auxiliary, resale shop and Prince George's Advisory Council

• Created and managed promotional materials for sales team and senior management for investor funding presentations and assay kit marketing at trade shows, maintained inventory of all collateral materials and CRM software, managed schedule of abstract deadlines, exhibitor registration and booth logistics for outreach events