DANI AARONSON
New York,New York
Summary
Strategic sales and business development leader with 15+ years of experience driving revenue growth, building national retail partnerships, and leading teams within the licensed consumer products industry. Proven success managing multimillion-dollar business portfolios, expanding retail distribution, developing new product categories, and delivering significant year-over-year growth with leading national retailers. Currently oversee a $44M off-price sales division, with direct leadership of a $24M Ross and Burlington business. Expertise spans sales strategy, P&L management, pricing and margin negotiations, budget development, forecasting, inventory planning, product development, and merchandising. Recognized for identifying new business opportunities, cultivating buyer relationships, and translating strategic vision into measurable financial results.
Overview
15
15
years of professional experience
Work History
Senior Sales Manager
SILVER BUFFALO LLC
07.2023 - Current
- Lead the company's entire Off-Price division, overseeing sales strategy, business development, financial performance, inventory planning, pricing, product development, and merchandising. Direct a team responsible for $44M in annual sales, with primary leadership of the Ross and Burlington accounts, representing a combined $24M business.
- Business Growth & Revenue Generation: Led the strategic expansion of Ross and Burlington, growing combined annual sales from $6M to $24M through account development, expanded product categories, stronger buyer relationships, and targeted merchandising strategies.
- Division Leadership: Oversee the entire Off-Price sales division, managing a team of up to eight employees and directing a business portfolio responsible for $44M in annual sales.
- Strategic Account Management: Lead key national retail relationships with Ross and Burlington, providing the strategic account leadership necessary to expand business, strengthen partnerships, and capture new revenue opportunities. Maintain strong relationships with TJX to support divisional sales goals and growth objectives.
- Sales & Financial Strategy: Owned sales strategy, annual budgets, revenue projections, and forecasting across Off-Price division to align performance with company financial objectives.
- Pricing & Margin Management: Led customer pricing strategy and negotiations, balancing competitive retail positioning with profitability and margin objectives to optimize market opportunities.
- Inventory & Demand Planning: Oversee inventory strategy and product allocation based on account projections, customer demand, sales trends, and available inventory to maximize sell-through and revenue opportunities.
- Product Development & Merchandising: Lead quarterly product design, assortment development, and merchandising initiatives, identifying market trends and developing compelling product offerings for national retail accounts. Manage and mentor two dedicated merchandisers.
- Category Expansion & Business Development: Spearheaded expansion into multiple new product categories, including glassware, wall décor, kitchen gadgets, functional garden, seasonal décor, children's décor, tabletop, and gifting, creating incremental business opportunities across existing accounts.
- Licensing & Brand Partnerships: Managed retail opportunities across extensive portfolio of licensed brands, fostering partnerships that enhanced brand presence and drove sales growth.
Senior National Account Manager
FETCH FOR PETS
09.2018 - 07.2023
- Increased sales by 15% year-over-year through strategic account development, consumer retention initiatives, data analysis, and identification of incremental revenue opportunities.
- Developed and executed strategic business plans, annual budgets, and sales forecasts to drive account growth across diverse portfolio of national retail accounts.
- Directed national account management and business development initiatives across pet specialty, mass market, grocery, pharmacy, and eCommerce channels. Led strategic account planning, revenue growth, product development, retail launches, and cross-functional execution with major national retailers and distributors.
- Cultivated and managed relationships with leading national retailers and distribution partners, enhancing collaboration with Petco, PetSmart, Chewy, Amazon, Costco, Kohl's, Ross, and AmerisourceBergen.
- Led new product development and commercialization, coordinating manufacturing, supply chain, production, and retail execution for major product launches.
- Directed market segmentation, trade marketing, and eCommerce strategies, maximizing brand visibility and distribution for improved sales performance.
- Collaborated with internal departments, vendors, brokers, licensors, and distributors to drive operational efficiency and successful business execution.
- Trained and mentored new employees, supporting professional development and improved team productivity.
- Managed licensed product partnerships across leading brands, including Clorox, Disney, Warner Bros., Harry Potter, Marvel, DC Comics, Peanuts, and Star Wars.
Junior Account Executive
JUMP DESIGN GROUP
05.2014 - 09.2018
- Managed major retail accounts, including Belk, Dillard's, Dress Barn, Stein Mart, Burlington Coat Factory, and Amazon.
- Collaborated directly with retail buyers to establish business objectives, manage milestones, and ensure successful execution.
- Analyzed sales reports to identify emerging trends and account opportunities, driving actionable insights for business growth.
- Coordinated digital creative development and managed projects for retailer eCommerce platforms to enhance online presence.
- Oversaw order management, shipping, production, and vendor maintenance to ensure timely fulfillment across assigned accounts.
- Supported trend research, product development, and merchandising initiatives to drive seasonal assortment strategies.
Sales Associate
JBS / MSK
06.2011 - 03.2014
- Supported the company president in sales presentations and account development with major multi-channel retailers, including Macy's, Dress Barn, Ross, Stein Mart, Burlington Coat Factory, and Sears.
- Built and maintained strong buyer relationships through consistent communication and account support.
- Managed visual merchandising standards and product presentation across multiple showrooms.
- Coordinated with internal departments to manage production, inventory, and delivery schedules.
Education
Bachelor of Arts - Studio Art
University of Arizona
05-2011
Skills
- Sales Leadership Management
- Strategic Business Development
- National Account Management
- Revenue Growth and Profitability
- Pricing Negotiations
- Budget Development
- Financial Forecasting
- Retailer Relationship Management
- Licensed Consumer Products
- Product Development and Category Expansion
- Merchandising and Assortment Strategy
- Inventory Planning and Demand Forecasting
- Team Leadership and Development
- Market Analysis
- Business Operations
Tools
Oracle NetSuite, AS400, FileMaker, Monday.com, Bamboo Rose, PLM, Product Track (Quickbase), Adobe Creative Suite (Photoshop, Illustrator), Microsoft Office (Excel, Word, Outlook), PDF Editor, Presentation Builder, Nielsen, ViaDuct, Image Info, SaaS Platforms, Product Development, Hand Sketching.
Timeline
Senior Sales Manager
SILVER BUFFALO LLC
07.2023 - Current
Senior National Account Manager
FETCH FOR PETS
09.2018 - 07.2023
Junior Account Executive
JUMP DESIGN GROUP
05.2014 - 09.2018
Sales Associate
JBS / MSK
06.2011 - 03.2014
Bachelor of Arts - Studio Art
University of Arizona