Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Training Programs
Timeline
Generic

DANI POWELL

St. George,UT

Summary

Driven sales influencer and pivotal contributor with over 10 years in business development and sales/marketing management. Great partner relationships. Extensive involvement in program development. Skilled in working under pressure and adapting to new situations and challenges. Long track record of successfully expanding programs leading to sustained sales and revenue growth. Experienced in converting sales leads and managing multiple accounts. Highly skilled in forecasting, project management and strategic planning with exceptional communication abilities. Thorough in monitoring trends and capitalizing on emerging opportunities.

Overview

12
12
years of professional experience
3
3
years of post-secondary education

Work History

Director of Marketing/Business Development Manager

Advanced Health Care Corporation
St. George , UT
11.2021 - Current
  • Plan marketing initiatives and leverage referral networks to promote business development.
  • Implemented marketing strategies which resulted in 200% increase combined growth for home health & hospice.
  • Identify opportunities and present and reinforce value propositions to differentiate
    from competitors.
  • Conduct and arrange in-services at skilled nursing facilities, hospitals, and the
    community.
  • Build and develop relationships with ortho groups, PCP’s, case management, wound
    care companies, and other specialists.
  • Devised marketing plans using digital strategies, print advertising and word of mouth tactics

Marketing & Admissions Director

Coral Desert Rehabilitation
St. George, UT
03.2020 - 10.2022
  • Ran 3 departments.
  • Identified and onboarded talent.
  • Spearheaded department training to enhance employee performance and boost employee productivity.
  • Reviewed operations reports to understand numbers and trends. Made adjustments when necessary.
  • Built and developed relationships leading to referrals for Coral Desert and generating revenue from patient transitions.
  • Provided oversight of admission process including: monitoring weekly, monthly, and YTD trends making sure that strategies align with facility goals.
  • Conducted weekly marketing meetings to ascertain market trends and evaluate key initiatives.
  • Identified acuity level and needs of patients which translated to higher reimbursement and revenue for facility.
  • Created collateral to provide community with information about Coral Desert.
  • Reduced process bottlenecks by training and coaching employees on practices, procedures and performance strategies.
  • Collaborated cross-functionally to refine procedures, devise best practices and enforce quality metrics.

Associate Territory Representative

3M/KCI
Denver, CO
04.2019 - 03.2020
  • Organized territory plan of 30 hospitals and LTACS to drive financial and strategic goals.
  • Generated focus products leads and sales.
  • Rounded hospital floors daily to drive sales by identifying patients appropriate for transition.
  • Proactively generated sales revenue from patient transitions.
  • Managed patient transition care from acute setting to post-acute setting which includes coordinating with Advantage Center on all necessary paperwork, invoicing, and collection issues.
  • Developed and built relationships with wound care teams, case managers, surgeons, and materials management.
  • Responsible for arranging in-services and educating OR and would care teams, case management and floor-to-floor nursing staff.
  • Presented and reinforced KCI/3M value proposition to differentiate from competitor offerings.
  • Coordinated with local service center manager and drivers for timely product delivery.
  • Tracked and monitor asset management of medical equipment including recovering lost assets for hospitals.

Project Manager & Marketing Manager

Cherry Bean LLC
, CO
07.2018 - 12.2018
  • Implemented strategies for reducing cost of goods.
  • Managed company social media account including content strategy.
  • Profiled customers and developed a plan to increase sales.
  • Created and lead promotions within and outside the store.

Store Manager

Babycakes Muffin Co
Marquette, MI
03.2017 - 01.2018
  • Generated repeat business through exceptional customer service creating and serving avariety of specialty drinks.
  • Led store duties such as interviewed job candidates, made staffing decisions and managed bulk coffee and tea orders.
  • Assisted staff in building their expertise of coffees, teas and merchandise by training 15 employees.
  • Oversaw weekly processing of payroll for 20 employees, including review of time sheets.

Owner/CFO

Taxi USA
St. George, UT
09.2009 - 09.2016
  • Worked directly with CEO to achieve success with the company.
  • Monitored income expense sheets to track and adjust expenses.
  • Prepared income statements and balance sheets and projected cash flow.
  • Created new vendor and merchant credit accounts.
  • Led comprehensive driver training for 14 staff members.
  • Handled under-staffing, disputes, terminating employees and administering disciplinary procedures.
  • Managed payroll for an organization of 14 personnel.

Education

Bachelor of Science - Business Management & Leadership

Capella University
04.2019 - Current

CNA/Pre-Nursing -

Dixie State University
Saint George, UT
2009

Skills

  • Sales
  • Market Research
  • Marketing
  • Strategic Partnerships
  • Preparing Presentations
  • Account development
  • Lead prospecting
  • Team Leadership
  • Territory development
  • Sales quota achievement
  • Market Trends Analysis
  • Team Recruiting and Hiring
  • Cross-Channel Marketing

Accomplishments

  • Quickly promoted to overseeing all marketing and growth for the Southern Utah territory for AHC
  • Hospice census increased 150% in 5 months which lead to an increase in revenue of approx 54k per month.
  • Hospice census increased 75% in 3 months
  • Home Health has seen the most starts of care since they opened this location. January 2022 had an increase of 55.5%.
  • Completed the required 1,000 hours in AIT program in 6 months
  • Promoted 6 months into position and invited to interview for AIT program.
  • Accepted to the Ensign Group’s AIT program within 1st year (extensive interview process)
  • Helped drive referral trend from 51 total
    referrals (April 2020) to 113 (December 2020) a
    78.57% increase.
  • Decreased average response time by 131%.
  • Enhanced acceptance rate times and decreased average acceptance minutes by 54%.
  • Created solutions and saw a 5% increase in overall acceptance rate of patients to Coral Desert.
  • 3M/KCI - Top 5% in ATR training class.
  • 3M/KCI consistently over 100% to plan in Core – 1st year.
  • 3M/KCI - 2020 1st quarter Transitions 107% to plan.
  • Increased sales revenue for Taxi USA 1,667.67% over 8 years.
  • Sold interest in Taxi USA for a ROI of 433.33%.

Training Programs

Medical Device Training

6-Week Orthopedic Reconstruction & Trauma Program

Medical Sales College – Lone Tree, CO

• Completed 340 hours of coursework

• Trained in operating room protocol and the sterile field to effectively navigate the hospital environment

• Compared and contrasted implant systems

• Participated in 30+ hours of role-playing to develop competency in building rapport and converting sales

• Identified the target market for orthopedic surgeons in the Denver area, prepared surgeon profiles and developed an actionable

business plan for territory development


AIT/Administrator In Training
April 2021 to October 2021
Hybrid AIT Program Description
The Administrator-In-Training (AIT) role is intended to prepare proven leaders for a Director position, overseeing an Ensign affiliated company. The Hybrid AIT Program is a full time executive training program that runs approx. 12-18 months, depending on level of experience and industry knowledge. The AIT program will consist of hands-on training in all roles within an operation, shadowing clinicians to learn our clinical product, administrative staff to learn the business model, and independent study of regulations and specific curriculum focused on becoming an exceptional operator. In addition, AITs are expected to take on projects and real responsibilities at their host operation and encouraged to identify opportunities and solutions as they master the fundamentals of our business.

Timeline

Director of Marketing/Business Development Manager

Advanced Health Care Corporation
11.2021 - Current

Marketing & Admissions Director

Coral Desert Rehabilitation
03.2020 - 10.2022

Bachelor of Science - Business Management & Leadership

Capella University
04.2019 - Current

Associate Territory Representative

3M/KCI
04.2019 - 03.2020

Project Manager & Marketing Manager

Cherry Bean LLC
07.2018 - 12.2018

Store Manager

Babycakes Muffin Co
03.2017 - 01.2018

Owner/CFO

Taxi USA
09.2009 - 09.2016

CNA/Pre-Nursing -

Dixie State University
DANI POWELL