Summary
Overview
Work History
Skills
Hobbies and Interests
Timeline
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Daniel Briceno

Houston

Summary

Driven bilingual sales pro with 10 years of experience in solar, insurance, and high-ticket tree sales. I've closed $1.1M+ in just 12 months by combining hustle, sharp follow-up, and real relationship building. Known for mastering systems, tracking my own KPIs, and turning data into sales - I don't just work hard, I work smart.

Overview

10
10
years of professional experience

Work History

Sales & Nursery Professional

Moon Valley Nurseries
North Hollywood
07.2024 - 07.2025
  • Closed over $1.1M in tree and landscape sales within 12 months through relationship-driven, high-ticket selling.
  • Managed full project lifecycle: design, HOA approval, logistics, planting, and follow-up.
  • Built loyal client base through consistent customer service, upselling, and post-sale care.
  • Maintained CRM systems (HubSpot) to track every lead, follow-up, and deal stage for max conversion.
  • Supported operations team and ensured seamless execution from sale to installation.

Solar Sales Representative / Branch Trainer

Eco House
Houston
08.2018 - 06.2024
  • Closed residential solar deals through inbound and outbound sales, leveraging TV and radio campaigns.
  • Created and optimized high-converting marketing campaigns based on data metrics and call quality.
  • Tracked KPIs and call results to pivot campaigns and increase ROI.
  • Provided end-to-end service from lead gen to installation scheduling and customer retention.
  • Trained and led a small branch team of sales reps, ensuring consistency and growth in a competitive market.

Division Leader / Life Insurance Sales

PFS Investments
Houston
09.2015 - 07.2017
  • Sold life insurance policies while leading and developing a team of 15+ independent agents.
  • Recruited, trained, and empowered reps to close deals solo through systems and mentorship.
  • Oversaw client policy status, chargeback risks, and retention to protect commission flow.
  • Built a self-sustaining division through training, performance tracking, and quality control.

Skills

  • B2B & B2C Sales Strategy
  • Account Management & Client Retention
  • Cold Calling & High-Ticket Closing
  • Upselling & Cross-Selling
  • KPI Tracking & Data-Driven Sales
  • CRM: HubSpot
  • Email Marketing & Lead Gen Campaigns
  • Facebook Ads & Social Media Strategy
  • Negotiation & Communication
  • Leadership & Team Collaboration
  • Systems, Processes & Organization

Hobbies and Interests

  • Brazilian Jiu-Jitsu (BJJ)
  • Reading Personal Development & Business Books
  • Fitness & Mental Discipline

Timeline

Sales & Nursery Professional

Moon Valley Nurseries
07.2024 - 07.2025

Solar Sales Representative / Branch Trainer

Eco House
08.2018 - 06.2024

Division Leader / Life Insurance Sales

PFS Investments
09.2015 - 07.2017

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Daniel Briceno