Open To Work
Cristina Ortiz Hasbun
Conroe,TX
Work Preference
Summary
Dynamic sales and revenue leader with over 13 years of experience driving full-cycle B2B and B2C sales in the Digital financing Services, private money lending, and clean energy sectors. Proven track record in building and scaling high-performing teams of over 200 sales representatives, executing effective go-to-market strategies, and achieving substantial revenue growth through disciplined pipeline management. Bilingual in English and Spanish, with extensive expertise in multicultural market expansion and large-scale customer acquisition. Recognized for leveraging data-driven insights to enhance decision-making, cultivate strong client relationships, and consistently exceed ambitious sales targets while fostering a collaborative team environment.
Overview
11
11
years of professional experience
Work History
Director of sales and customer experience
Ensol Energy Solutions
Houston, TX
08.2025 - Current
- Lead full-cycle B2B and B2C sales efforts for commercial and residential EV infrastructure projects ($11K+ average commercial deals).
- Drive pipeline generation through digital acquisition, partnerships, cold prospecting, and referral strategies. Manage the sales process from lead qualification and site assessment through proposal, negotiation, and project close. Built and optimized an end-to-end sales funnel, increasing conversion rates from 10% to 22% and scaling revenue 4×.
- Develop sector-specific sales strategies targeting multifamily, hospitality, fleet, and automotive verticals.
- Partner cross-functionally with operations and technical teams to ensure seamless project execution post-sale.
- Secure and manage strategic partnerships, including enterprise-level accounts.
- U.S. -based provider of turnkey commercial and residential EV charging infrastructure and clean-energy solutions.
Vice President of Revenue, Operations & Sales
BuyhouseEZ
Remote
06.2023 - 05.2025
- Owned full revenue strategy and led sales execution across multiple markets. Rebuilt and scaled the sales organization, recruiting, coaching, and restructuring teams to drive performance.
- Implemented sales playbooks, KPIs, forecasting discipline, and performance management systems.
- Expanded into new markets while increasing operational efficiency and quota attainment.
- Doubled monthly revenue from $2M to $4M through improved pipeline management and sales team optimization.
- Aligned marketing, product, and operations with sales to reduce friction and accelerate deal velocity.
- Private lender Mortgage Non-QM.
Head of Sales
MAJORITY
Houston, TX
04.2019 - 04.2023
- Built and led a 200+ person full-cycle sales organization across Texas and Florida.
- Designed recruitment, onboarding, and training frameworks to drive rapid ramp-to-productivity.
- Established territory management, quota structures, and performance metrics.
- Leveraged field sales tactics to successfully capture 95% of total customer acquisition for the organization.
- Achieved 85% retention by aligning sales messaging with product value and customer experience.
- Promoted and developed regional leadership (area/district managers) to scale multi-market growth.
- Digital Bank wallet delivering accessible financial services tailored to immigrant and diasporas communities.
Operations Manager
REBTEL
Miami, FL
06.2015 - 03.2019
- Recruited to launch and scale the commission-based Rebtel Activista reseller program in Miami, driving grassroots customer acquisition within the Hispanic diasporas market.
- Built the foundational sales and field execution infrastructure in Miami, establishing territory structure, onboarding processes, and performance standards.
- Executed strategic market penetration to drive over $100 million USD in revenue in 2019.
- Managed multi-market field sales operations, ensuring consistent execution, compliance, and local market alignment across regions.
- Recruited, onboarded, and coached early field sales leadership, building the management layer required to support rapid scale.
- Partnered closely with product teams, translating field sales feedback into improvements in onboarding flows, customer experience, and feature development to increase adoption and retention.
- Calling App, International Calling & Money Remittance.
- Streamlined operational processes to enhance efficiency across multiple departments.
- Led cross-functional teams in implementing strategic initiatives to improve service delivery.
Education
Bachelor of Science - Psychology
Doctor Jose Matias Delgado University
La Libertad, El Salvador03-2014
Skills
- Full-Cycle Sales Management
- Pipeline Development & Forecasting
- Enterprise & Consultative Selling
- B2B & B2C Sales Strategy
- Strategic Partnerships
- Customer Acquisition & Retention
- KPI Management & Performance Optimization
- Sales training and leadership
- Revenue growth
- Sales funnel management
- Sales team training
- Territory management
Personal Information
Title: Director of Sales & Customer Experience
Additional Training And Certifications
- Professional Scrum Master I, Scrum.org, 2023
- Managing Talent, University of Michigan, 2015
- Master practitioner of the art of neuro-linguistic programming, APPNL The institute for Leadership and Neuro-Linguistic Programming, 2013
Timeline
Director of sales and customer experience
Ensol Energy Solutions
08.2025 - Current
Vice President of Revenue, Operations & Sales
BuyhouseEZ
06.2023 - 05.2025
Head of Sales
MAJORITY
04.2019 - 04.2023
Operations Manager
REBTEL
06.2015 - 03.2019
Bachelor of Science - Psychology
Doctor Jose Matias Delgado University