Daniel Diamond
Auburn,Massachusetts
Summary
Experienced in establishing Offline Advertising Departments from inception, with a proven track record of implementing operational processes to enable internal advertising capabilities. Skilled in developing strategies to effectively reach target audiences through traditional marketing channels. Proficient in optimizing advertising campaigns to drive brand awareness and increase customer engagement. Strong background in collaborating with cross-functional teams to achieve marketing objectives and deliver impactful results.
Overview
14
14
years of professional experience
Work History
CEO Founder
Abbatt Media
08.2016 - Current
- Performed Marketing Consulting roles within various verticals, including Auto Insurance and Healthcare
- Established a successful white-label brand for advertising Tort Campaigns, enhancing service offerings to legal industry clients.
- Founded and developed Abbatt Media Solutions as a DRTV consultancy
Director of Media
Bridge Legal
12.2022 - 03.2024
- Developed an Offline Advertising capability for existing digital Agency
- Engineered and implemented comprehensive internal processes for Offline Advertising, enhancing cross-departmental collaboration.
- Negotiated and secured credit lines with multiple TV stations to facilitate expanded advertising activities.
- Established crucial marketing operations partnerships, expanding agency capabilities and service offerings.
- Launched a TV advertising practice at Bridge Legal, achieving broadcast within three weeks of coming onboard.
Media Director
T2 Advertising
05.2018 - 12.2022
- Grew TV advertising billings to over $100M in 2021, predominantly in the Medicare and FinTech spaces.
- Led the establishment of comprehensive TV advertising operations, including traffic, research, planning, buying, analytics, and reporting as a foundational team member.
VP
Ring2 Media
04.2016 - 08.2016
- Oversaw production of TV commercial shoots
- Wrote scripts, created storyboards
Director of Media Operations
D50 Media
12.2011 - 12.2015
- Expanded active vendor list for TV Per Inquiry and Affiliate Marketing by 200%, enriching media buying options and partnership opportunities.
- Increased affiliate lead volume by 62% year-over-year by enhancing engagement strategies and improving campaign targeting.
- Reduced TV dubbing costs by 67% through strategic vendor negotiations and process optimization.
- Developed comprehensive process flow documentation for all Offline Media and Affiliate Marketing procedures, standardizing operations.
- Built infrastructure to bring TV Advertising responsibility inhouse
- Hired and trained all staff
- Worked internally with ALL departments to plan for increased workloads due to shift of Advertising responsibility
Education
Bachelor of Science - Marketing
Columbia Southern University
Orange Beach, ALSkills
- Core Media Systems
- MS Visio
- MS Office
- Offline Advertising Strategy
- Cross-Departmental Collaboration
- TV Advertising Campaign Management
- Marketing Operations Partnerships
- Broadcast Media Launch Expertise
- High-Impact Media Buying
- Advertising Operations Leadership
- Media Market Expansion
- White-Label Brand Development
- Legal Industry Advertising Specialist
- Direct Response Television Strategy
- Commercial Scriptwriting
- Storyboard Development
- Media Production Coordination
- Media Buying Network Expansion
- Campaign Targeting Enhancement
- Cost Reduction Strategies
- Operational Process Standardization
- Media Operations Documentation
- Comprehensive Media Planning
- Advertising Analytics Proficiency
- Strategic planning
Timeline
Director of Media
Bridge Legal
12.2022 - 03.2024
Media Director
T2 Advertising
05.2018 - 12.2022
CEO Founder
Abbatt Media
08.2016 - Current
VP
Ring2 Media
04.2016 - 08.2016
Director of Media Operations
D50 Media
12.2011 - 12.2015
Bachelor of Science - Marketing
Columbia Southern University
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