Daniel Farnham
Phoenix,AZ
Summary
Service Focused General Manager with a proven track record at Mack's Auto Supply, driving a 33% sales increase through strategic marketing and effective team leadership. Skilled in operations management, sales management, and customer relations, I excel in fostering high-performing teams and optimizing inventory control to enhance service delivery and profitability.
Overview
17
17
years of professional experience
Work History
General Manager
Mack's Auto Supply (NAPA Auto Parts)
Safford, AZ
04.2021 - 01.2025
- Oversaw daily operations of five stores, ensuring efficient workflow and high-quality service delivery.
- Managed product levels, optimizing stock availability and minimizing excess. Oversaw 6.4 million dollars of inventory and handled all purchasing.
- Led performance evaluations, providing constructive feedback to foster professional development.
- Analyzed sales data trends to inform pricing strategies and product placement decisions.
- Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
- Implemented staff training programs, enhancing team performance and customer service skills.
- Developed strategic marketing initiatives to increase brand visibility and sales growth. Drove sales increases by 33% during tenure, including sales increase every year.
Territory Sales Manager
NAPA Auto Parts - Genuine Parts
Phoenix, AZ
09.2018 - 04.2021
- Corporate liaison to select independent ownership groups throughout Arizona, Imperial Valley California, and Western New Mexico.
- Communicated regularly with territory, regional, and strategic managers for daily support and strategy planning for accounts.
- Conducted market analysis to identify opportunities for product expansion and competitive positioning.
- Worked diligently to resolve unique and recurring complaints, promoting loyalty, and enhancing operations.
- Drove team revenue totals by bringing in top sales number. Conducted sales programs for individual stores and store groups as needed. Sales quota achieved in 2019 and 2020.
- Led store rebuilds and new building layout designs. Oversaw ordering of all inventory for certain new stores as well as upgrades for store refreshes.
Store Manager
NAPA Auto Parts - Genuine Parts
Phoenix, AZ
11.2015 - 10.2018
- Oversaw 40% sales increase from begin date to end date. Achieved sales quota in 2016 and 2017.
- Managed inventory control, cash control, and store opening and closing procedures. Reconciled daily sales transactions to balance and log day to day revenue.
- Managed store employees successfully in a fast-paced environment through proactive communication and positive feedback.
- Handled problematic clients to assist less experienced employees and maintain excellent customer service.
- Cultivated and strengthened lasting client relationships using strong resolution and effective communication skills.
- Set effective store schedules based on forecasted customer levels, individual employee knowledge, and service requirements.
- Assisted with hiring, training and mentoring of new staff members
Assistant Store Manager
NAPA Auto Parts - Genuine Parts
Phoenix, AZ
12.2014 - 11.2015
Counter Sales Representative
NAPA Auto Parts - Genuine Parts
Phoenix, AZ
09.2014 - 12.2014
Shop Expediter
NAPA Auto Parts - Genuine Parts
Carefree, AZ
05.2013 - 09.2013
- Oversaw all purchasing for large NAPA Auto Care facility
- Sourced all parts and built estimates with markups to be sold.
- Coordinated product deliveries and maintained onsite inventory
Service Writer and Parts Manager
Tony's Auto Service Center
Phoenix, AZ
01.2008 - 12.2012
- Managed customer service interactions, ensuring accurate documentation of service requests and vehicle issues.
- Coordinated with technicians to prioritize repairs, optimizing workflow efficiency and turnaround times.
- Sourced parts and built repair estimates for vehicles brought into shop
- Maintained and rotated onsite inventory
- Sold repairs jobs to customers and arranged for their pick up and drop off.
Education
Bachelor of Arts - Ancient History
Loyola University of Chicago
Chicago, ILHigh School Diploma -
Brophy College Preparatory
Phoenix, AZSkills
- Management Training (Completed Dale Carnegie Service Course, and NAPA LEAD Management Course)
- Customer relations
- Project management
- Sales expertise
- Leadership and team building
- Problem resolution
- Operations management
- Team player
- Purchasing
- Training and coaching
- Inventory control
- Forklift operator
Timeline
General Manager
Mack's Auto Supply (NAPA Auto Parts)
04.2021 - 01.2025
Territory Sales Manager
NAPA Auto Parts - Genuine Parts
09.2018 - 04.2021
Store Manager
NAPA Auto Parts - Genuine Parts
11.2015 - 10.2018
Assistant Store Manager
NAPA Auto Parts - Genuine Parts
12.2014 - 11.2015
Counter Sales Representative
NAPA Auto Parts - Genuine Parts
09.2014 - 12.2014
Shop Expediter
NAPA Auto Parts - Genuine Parts
05.2013 - 09.2013
Service Writer and Parts Manager
Tony's Auto Service Center
01.2008 - 12.2012
Bachelor of Arts - Ancient History
Loyola University of Chicago
High School Diploma -
Brophy College Preparatory