Daniel Farnham
Phoenix,AZ
Summary
Service Focused General Manager with a proven track record at Mack's Auto Supply, driving a 33% sales increase through strategic marketing and effective team leadership. Skilled in operations management, sales management, and customer relations, I excel in fostering high-performing teams and optimizing inventory control to enhance service delivery and profitability.
Overview
17
17
years of professional experience
Work History
General Manager
Mack's Auto Supply (NAPA Auto Parts)
04.2021 - 01.2025
- Oversaw daily operations of five stores, ensuring efficient workflow and high-quality service delivery.
- Managed product levels, optimizing stock availability and minimizing excess. Oversaw 6.4 million dollars of inventory and handled all purchasing.
- Led performance evaluations, providing constructive feedback to foster professional development.
- Analyzed sales data trends to inform pricing strategies and product placement decisions.
- Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
- Implemented staff training programs, enhancing team performance and customer service skills.
- Developed strategic marketing initiatives to increase brand visibility and sales growth. Drove sales increases by 33% during tenure, including sales increase every year.
Territory Sales Manager
NAPA Auto Parts - Genuine Parts
09.2018 - 04.2021
- Corporate liaison to select independent ownership groups throughout Arizona, Imperial Valley California, and Western New Mexico.
- Communicated regularly with territory, regional, and strategic managers for daily support and strategy planning for accounts.
- Conducted market analysis to identify opportunities for product expansion and competitive positioning.
- Worked diligently to resolve unique and recurring complaints, promoting loyalty, and enhancing operations.
- Drove team revenue totals by bringing in top sales number. Conducted sales programs for individual stores and store groups as needed. Sales quota achieved in 2019 and 2020.
- Led store rebuilds and new building layout designs. Oversaw ordering of all inventory for certain new stores as well as upgrades for store refreshes.
Store Manager
NAPA Auto Parts - Genuine Parts
11.2015 - 10.2018
- Oversaw 40% sales increase from begin date to end date. Achieved sales quota in 2016 and 2017.
- Managed inventory control, cash control, and store opening and closing procedures. Reconciled daily sales transactions to balance and log day to day revenue.
- Managed store employees successfully in a fast-paced environment through proactive communication and positive feedback.
- Handled problematic clients to assist less experienced employees and maintain excellent customer service.
- Cultivated and strengthened lasting client relationships using strong resolution and effective communication skills.
- Set effective store schedules based on forecasted customer levels, individual employee knowledge, and service requirements.
- Assisted with hiring, training and mentoring of new staff members
Assistant Store Manager
NAPA Auto Parts - Genuine Parts
12.2014 - 11.2015
Counter Sales Representative
NAPA Auto Parts - Genuine Parts
09.2014 - 12.2014
Shop Expediter
NAPA Auto Parts - Genuine Parts
05.2013 - 09.2013
- Oversaw all purchasing for large NAPA Auto Care facility
- Sourced all parts and built estimates with markups to be sold.
- Coordinated product deliveries and maintained onsite inventory
Service Writer and Parts Manager
Tony's Auto Service Center
01.2008 - 12.2012
- Managed customer service interactions, ensuring accurate documentation of service requests and vehicle issues.
- Coordinated with technicians to prioritize repairs, optimizing workflow efficiency and turnaround times.
- Sourced parts and built repair estimates for vehicles brought into shop
- Maintained and rotated onsite inventory
- Sold repairs jobs to customers and arranged for their pick up and drop off.
Education
Bachelor of Arts - Ancient History
Loyola University of Chicago
Chicago, ILHigh School Diploma -
Brophy College Preparatory
Phoenix, AZSkills
- Management Training (Completed Dale Carnegie Service Course, and NAPA LEAD Management Course)
- Customer relations
- Project management
- Sales expertise
- Leadership and team building
- Problem resolution
- Operations management
- Team player
- Purchasing
- Training and coaching
- Inventory control
- Forklift operator
Timeline
General Manager
Mack's Auto Supply (NAPA Auto Parts)
04.2021 - 01.2025
Territory Sales Manager
NAPA Auto Parts - Genuine Parts
09.2018 - 04.2021
Store Manager
NAPA Auto Parts - Genuine Parts
11.2015 - 10.2018
Assistant Store Manager
NAPA Auto Parts - Genuine Parts
12.2014 - 11.2015
Counter Sales Representative
NAPA Auto Parts - Genuine Parts
09.2014 - 12.2014
Shop Expediter
NAPA Auto Parts - Genuine Parts
05.2013 - 09.2013
Service Writer and Parts Manager
Tony's Auto Service Center
01.2008 - 12.2012
Bachelor of Arts - Ancient History
Loyola University of Chicago
High School Diploma -
Brophy College Preparatory