Overview
Work History
Education
Skills
Timeline
Generic

Daniel Ketterer

New York,NY

Overview

10
10
years of professional experience

Work History

Senior Public Relations Manager

Sandbox Strategies
07.2017 - Current
  • Develop comprehensive public relations and marketing campaigns for clients in the video games, mobile and broader tech/entertainment industries.
  • Draft and edit press releases, editorials, interviews, and presentations.
  • Manage junior staff, including delegating responsibilities and overseeing each employee's professional development.
  • Work with media daily to place stories in a variety of verticals, including gaming, tech, business, sports, entertainment, and mainstream outlets.
  • Analyze and contextualize integrated media exposure across online and print publications, as well as on social platforms.
  • Formerly led Sandbox Strategies’ social media accounts, including Twitter, Facebook, and Instagram.
  • Promoted from Associate to Manager in 2019 and from Manager to Senior Manager in 2022.

Public Relations Intern

Major League Baseball (MLB) Commissioner's Office
12.2016 - 06.2017
  • Drafted and edited written content for Spring Training, World Baseball Classic, and MLB Draft media guides.
  • Drafted player bios and edited MLB media releases and press releases.
  • Compiled daily clip reports, performed research and analysis in conjunction with media requests and in-house reports.
  • Fulfilled ad hoc tasks, including comparative analysis and creating briefing materials.

Social Media and Marketing Intern

Capitol Theatre
05.2015 - 08.2015
  • Managed social media accounts and worked with the marketing team to promote the venue and its upcoming acts.
  • Conducted research to determine which types of posts performed best and ran weekly reports to analyze the Capitol Theatre’s social media metrics and find ways to boost the venue's online presence.
  • Worked in customer relations on Twitter and Facebook updating posts on social media accounts (Facebook, Twitter, and Instagram).
  • Created publicity for events for various shows and events by creating Facebook pages and producing website and blog content.

Head Technician

Marist College
08.2013 - 05.2017
  • Coordinated event setup and ensured effective operation of audio and visual technology throughout campus.
  • Built stages for concerts and set up events in various on-campus venues.
  • Hired and supervised other technicians, created work schedules, and oversaw supporting staff.
  • Promoted to Head Technician after one academic year (May 2014).

Education

Bachelor of Arts - Communication, Public Relations and Sports Communications, Music

Marist College
Poughkeepsie, NY
05.2017

Skills

  • Google Analytics Certified
  • Corporate Communications
  • Media Relations
  • Communications Strategies
  • Public and Media Relations
  • Facebook, Twitter, Instagram, Linkedin
  • Microsoft Office Suite, Adobe Creative Suite (Acrobat Pro, InDesign, and Photoshop) and iMovie

Timeline

Senior Public Relations Manager

Sandbox Strategies
07.2017 - Current

Public Relations Intern

Major League Baseball (MLB) Commissioner's Office
12.2016 - 06.2017

Social Media and Marketing Intern

Capitol Theatre
05.2015 - 08.2015

Head Technician

Marist College
08.2013 - 05.2017

Bachelor of Arts - Communication, Public Relations and Sports Communications, Music

Marist College
Daniel Ketterer