Daniel Lawrence
Ocala
Summary
Senior Operations, Sales, and Marketing Executive with 20+ years of leadership experience driving revenue growth, operational excellence, and brand expansion across media, advertising, and property management sectors. Proven success leading cross-functional teams, optimizing business performance, and executing data-driven strategies that improve profitability and organizational efficiency. Entrepreneurial leader with a strong ability to align vision, people, and process.
Overview
15
15
years of professional experience
Work History
Property Manager
Self-Employed
Ocala
01.2011 - Current
- Provide executive oversight for multi-property residential portfolio, ensuring operational efficiency, tenant satisfaction, and sustained profitability
- Lead all aspects of business operations including marketing, leasing strategy, vendor management, contract execution, and financial oversight
- Implement systems for maintenance scheduling, inspections, and rent collection to improve operational consistency
- Manage vendor negotiations and service delivery to control costs and maintain asset value
Director of Operations
Paper Net Magazine - Marion Mint, Inc.
Ocala
01.2022 - 01.2024
- Served as senior operational leader, overseeing day-to-day business operations and interdepartmental alignment
- Partnered with sales, marketing, and creative teams to execute growth-focused strategies supporting advertising revenue and brand visibility
- Directed workflow optimization initiatives to improve efficiency and accountability across departments
- Led marketing research and data analysis to inform leadership decision-making
- Oversaw magazine production, design, and layout to ensure brand consistency and quality standards
City Sales Manager
Paper Net Magazine - Marion Mint, Inc.
Ocala
01.2019 - 01.2022
- Led, coached, and developed a high-performing sales organization, consistently achieving and exceeding revenue targets
- Established sales strategies, territory planning, and performance benchmarks aligned with company growth goals
- Delivered executive-level sales reporting and forecasting to support leadership planning
- Conducted talent development, performance evaluations, and succession planning initiatives
Marketing & Sales Director / Senior Business Analyst
Ocala Magazine
Ocala
01.2013 - 01.2017
- Directed enterprise-level B2B marketing and advertising sales operations
- Led cross-functional sales and marketing teams, driving advertiser acquisition and retention
- Conducted financial and operational analysis to identify inefficiencies and cost-reduction opportunities
- Implemented strategic initiatives that reduced operating expenses and improved cash flow
- Strengthened collections processes and reporting to support financial stability
Skills
- Executive Leadership & Strategic Planning
- Revenue Growth & Profit Optimization
- Sales & Marketing Operations
- Organizational Development
- Cross-Functional Team Leadership
- Brand Strategy & Market Expansion
- Budgeting, Forecasting & P&L Oversight
- Performance Management & KPI Tracking
- Business Process Optimization
- Stakeholder & Client Relations
Timeline
Director of Operations
Paper Net Magazine - Marion Mint, Inc.
01.2022 - 01.2024
City Sales Manager
Paper Net Magazine - Marion Mint, Inc.
01.2019 - 01.2022
Marketing & Sales Director / Senior Business Analyst
Ocala Magazine
01.2013 - 01.2017
Property Manager
Self-Employed
01.2011 - Current