DANIEL LYLE
Omaha,NE
Summary
Strategic fitness and performance leader with over 10 years of experience in program development, team leadership, and business growth. Currently serving as Personal Training Lead at VASA Fitness and Strength & Conditioning Coach for Quest Forward High School, specializing in operational execution and stakeholder engagement. Expertise in establishing high-performance standards and converting strategic vision into sustainable initiatives.
Overview
1
1
Certification
15
15
years of professional experience
Work History
Strength & Conditioning Coach/Student Athletic Trainer
Quest Forward High School
Omaha, Nebraska
08.2026 - Current
- Design and implement strength and conditioning programs targeting strength, power, speed, agility, quickness, mobility, flexibility, conditioning, and overall athletic performance.
- Developed progressive training programs tailored for student-athletes, emphasizing proper technique, movement quality, and long-term athletic development.
- Integrate SAQ training, plyometrics, resistance training, mobility, flexibility, and movement preparation into athlete development.
- Educated student-athletes on strength-training fundamentals and recovery practices to promote safe and effective training.
- Evaluate athlete needs and adapt programming to accommodate differences in training experience, physical development, athletic demands, and performance objectives.
- Established foundational training philosophy, programming structure, safety standards, and performance-development practices to enhance student-athlete development.
- Establish training protocols and expectations that create a culture of discipline, accountability, effort, leadership, and athletic development within a newly established athletics program.
- Coordinate conditioning and performance training around the developing school’s athletic schedule and the specific demands of participating sports.
- Built the school’s strength and conditioning program from the ground up as part of the launch of a new athletic program.
Lead Personal Trainer
VASA Fitness
Omaha, Nebraska
12.2025 - Current
- Led the personal training department for a newly opened VASA Fitness club, establishing its culture, standards, and operational foundation.
- Developed a personal training business by enhancing member engagement, conducting fitness consultations, creating training programs, coaching trainers, and improving client retention.
- Drive personal training revenue through consultative sales, relationship development, client acquisition, and retention strategies.
- Conduct high-conversion fitness consultations focused on understanding member goals, identifying training needs, and connecting members with appropriate personal training solutions.
- Increased personal training revenue through targeted consultative sales, fostering relationships, acquiring clients, and implementing retention strategies.
- Collaborate with club leadership to establish efficient workflows, improve the member experience, and develop processes supporting the growth of a new fitness operation.
- Developed the culture and identity of the personal training department during the club launch, aligning team values with the needs of members.
President
MAD DADS of Omaha Inc
Omaha, Nebraska
07.2024 - Current
- Led community outreach programs, enhancing safety and awareness in the community.
- Developed partnerships with local businesses, strengthening community engagement initiatives.
- Coordinated volunteer efforts, providing essential support to local families in need.
Founder & CEO
Muscle House Enterprises
Omaha, Nebraska
03.2019 - Current
- Established brand identity and marketing strategies to drive customer engagement for fitness-focused enterprises.
- Developed operational processes to streamline service delivery and improve client satisfaction.
- Managed vendor relationships to secure high-quality supplies for fitness programs.
Fitness Director
Muscle House Fitness Center
, NE
03.2019 - 08.2020
- Managed daily operations of a fitness center, maintaining equipment and facilities to ensure optimal client experience.
- Developed customized fitness programs addressing individual client needs and goals, enhancing client satisfaction and retention.
- Led staff training sessions on best practices in customer service and safety protocols, improving service quality and compliance.
Fitness Manager /Certified Personal Trainer
Independently Employed
Omaha, Nebraska
01.2012 - 03.2019
- Oversaw daily operations of personal training and group fitness sessions, ensuring smooth execution and client satisfaction.
- Evaluated client progress through fitness assessments, adjusting plans to optimize results and achieve client objectives.
- Tailored fitness programs to meet individual client needs and goals, enhancing engagement and adherence.
Education
MBA - Marketing
Bellevue University
Bellevue, NEBachelor of Science - Business
Bellevue University
Bellevue, NESkills
- Athlete Program Design
- Fitness Programming
- Training Periodization
- Athlete Evaluations
- Athletic Assessments
- Athlete development
- Fitness Facility Management
- Client Management
- Member Engagement
- Leadership
- Athletic Community Outreach
- Athletic Events
- Project Management
- Fitness Marketing
- Revenue growth
- Athlete Collaboration
- Inclusive Training
- Fitness Facility Management
Certification
- Life & Health Insurance
- Property & Casualty Insurance
- Cosmetologist
- Personal Trainer
- Driver’s License
Accomplishments
- Author, How Much Does a Million Dollars Cost? (Amazon, 2021)
- Distinguished Toastmaster (DTM), Toastmasters International
- Keynote Speaker, Toastmasters Live 2018
- Featured Guest, WOWT Morning Show | KETV Health Watch | CBS Morning Brew
- Gold Standard Sales Award, State Farm Insurance
- Distinguished Honor Graduate, U.S. Army AIT
Timeline
Strength & Conditioning Coach/Student Athletic Trainer
Quest Forward High School
08.2026 - Current
Lead Personal Trainer
VASA Fitness
12.2025 - Current
President
MAD DADS of Omaha Inc
07.2024 - Current
Founder & CEO
Muscle House Enterprises
03.2019 - Current
Fitness Director
Muscle House Fitness Center
03.2019 - 08.2020
Fitness Manager /Certified Personal Trainer
Independently Employed
01.2012 - 03.2019
MBA - Marketing
Bellevue University
Bachelor of Science - Business
Bellevue University