Dynamic leader with a proven track record at Earth Crawler, adept in transforming small business operations through strategic planning and creative direction. Excelled in building robust customer relations and enhancing brand promotion, achieving significant market penetration. Skilled in project management and social media marketing, I bring a blend of innovative problem-solving and effective team collaboration to drive success. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Hi, I’m
Daniel Martinez
Cypress,CA
Summary
Overview
20
years of professional experience
Work History
Earth Crawler
Owner
08.2020 - Current
Job overview
- Managed daily operations for a successful small business, ensuring efficient processes and quality services.
- Promoted business via social media to generate leads and maximize brand identity.
- Enhanced company reputation by consistently delivering exceptional service quality to customers.
- Revamped existing styles to appeal to new market segments, increasing reach and diversifying consumer base.
- Delivered top-performing styles by analyzing sales data to inform future design decisions effectively.
- Enhanced brand image by developing innovative and on-trend apparel designs.
- Sketched artistic and fresh designs for consideration.
- Conducted fittings and adjusted designs to produce comfortable and appealing final products for clients.
- Developed and maintained relationships with suppliers, vendors and other industry professionals to stay informed about new developments and resources available.
- Designed seasonal styles according to upcoming trends and popular color palettes.
- Participated in trade shows to showcase garments and attract buyers.
Westin Automotive
Marketing Assistant
09.2021 - 03.2024
Job overview
- Established strong relationships with key industry partners, creating long-lasting collaborations on multiple projects.
- Spearheaded cross-functional project teams to deliver high-quality trade shows within tight deadlines.
- Boosted attendee engagement by meticulously planning and organizing trade show booth layouts.
- Developed targeted marketing campaigns to attract new exhibitors and increase overall participation.
- Maximized brand exposure through strategic placement of promotional materials at highly visible locations throughout the event space.
- Optimized booth traffic flow by designing intuitive floor plans that encouraged visitor movement and interaction.
- Developed creative themes for events and created related activities to engage attendees.
- Evaluated existing plans, processes and events planning services to identify opportunities for improvement.
- Utilized social media to promote events and increase attendance.
- Coordinated travel and accommodations for event attendees.
Danfer Building Products
Manager of Operations
07.2004 - 05.2022
Job overview
- Oversaw facility maintenance activities to ensure optimal performance of equipment and infrastructure elements.
- Successfully managed budgets, consistently meeting financial targets while maintaining high-quality standards.
- Improved customer satisfaction ratings by ensuring prompt resolution of issues and concerns.
- Implemented cost-saving initiatives, reducing overall operational expenses without compromising service quality.
- Streamlined operational processes by implementing efficient workflow management strategies.
- Optimized inventory control procedures to minimize stockouts and excess inventory levels.
- Created and executed strategic plans aimed at increasing profitability while maintaining exceptional customer service standards.
- Managed daily operations, ensuring smooth workflow and timely completion of tasks.
- Supervised operations staff and kept employees compliant with company policies and procedures.
- Designed and fabricated custom parts using CAD software, ensuring precise fitment and functionality.
- Operated computer-controlled equipment and worked within CAD software to complete precision designs.
- Improved CNC program efficiency by optimizing tool paths and reducing cycle times.
- Provided technical support for shop floor personnel, assisting with setup procedures and addressing any issues related to CNC programs.
- Translated work orders and blueprints into machining parameters and plans.
- Drafted requests for quotations to comply with project specifications.
Education
Cypress High School Cypress, CA
GED
12.2003
University Overview
Skills
- Small business operations
- Verbal and written communication
- Project Management
- Strategic Planning
- Product branding
- Event Marketing
- Brand Promotion
- Networking and relationship building
- Teamwork and Collaboration
- Problem-Solving
- Time Management
- Attention to Detail
- Creativity and Adaptability
- Reliability
- Organizational Skills
- Microsoft Office
- Social Media Marketing
- Special events planning
- Display Creation
Affiliations
Affiliations
- Westin/Superwinch
- Xcomp Tires
- Baja Designs
Timeline
Marketing Assistant
Westin Automotive
09.2021 - 03.2024
Owner
Earth Crawler
08.2020 - Current
Manager of Operations
Danfer Building Products
07.2004 - 05.2022
Cypress High School
GED
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