Enjoys hands-on projects (construction, home improvement) and is passionate about outdoor exploration (hiking, camping)"
Daniel Rey
Senior Operations Manager-Franchise And Corporate
Stephenson,VA
Summary
Results-oriented Senior Manager with a strong foundation in operations, analytics, and strategic planning. Expertise in driving operational excellence and achieving key performance indicators across diverse business environments. Proven ability to lead cross-functional teams, manage complex projects, and leverage data-driven insights to optimize performance and achieve measurable results.
Overview
22
22
years of professional experience
24
24
years of post-secondary education
2
2
Languages
Work History
Senior Manager, Franchise and Corporate Operations
Party City
Remote
04.2022 - Current
- Oversee franchise and corporate store operations, ensuring performance and consistency.
- Manage legal compliance and franchise agreements.
- Build custom forecasting models and advanced replenishment strategies (e.g., RELEX) for optimized inventory management.
- Lead seasonal forecasting using advanced analytics (Sigma, Snowflake) to align inventory and staffing.
- Develop custom dashboards (Sigma, Snowflake) to drive data-driven decisions.
- Manage budgets and implement cost-saving strategies to improve financial performance.
- Partner with key departments (Merchandising, Real Estate, IT) to ensure seamless operations.
- Lead franchisee and manager training initiatives.
- Drive process improvements and operational efficiency.
- Provide ongoing franchisee support to maintain corporate standards.
- Develop asset protection strategies using ThinkLP and Salesforce.
- Oversee franchise acquisitions, ensuring smooth integration into corporate operations.
District Manager
Party City
Northern Virginia
09.2021 - 03.2022
- Successfully transitioned a district from franchise to corporate ownership, managing operational changes and team integration.
- Developed training programs to prepare store teams for corporate standards.
- Streamlined operations, reduced costs, and improved inventory management to boost efficiency.
- Inspired teams to exceed sales goals and deliver exceptional customer experiences.
- Fostered a collaborative work environment through effective communication and leadership.
- Skilled in financial analysis, data-driven decision-making, and problem-solving.
Multi-Unit Franchise Operator
Party City
Northern Virginia, Virginia
01.2006 - 08.2021
- Managed multiple franchise locations, driving sales and profitability through strategic planning and execution.
- Improved operations by enhancing inventory management, pricing strategies, and margin optimization in a high-cost market.
- Designed and implemented training programs to boost team performance and customer satisfaction.
- Utilized advanced inventory planning to ensure product availability and minimize stockouts.
- Analyzed market trends to identify growth opportunities and adapt business strategies.
- Oversaw financial performance, including budgeting, forecasting, and P&L management.
Manager, Store Development and Operations
Party City
Northern Virginia
06.2003 - 01.2006
- Led end-to-end store development, from site selection to construction and launch.
- Managed inventory planning and forecasting to ensure fully stocked, on-time openings.
- Oversaw seamless transitions from build-out to operations, ensuring readiness.
- Collaborated with cross-functional teams to achieve operational goals.
Education
Bachelor of Science - Business Administration
APU
Charles Town, WV 05.2001 - Current
Associate of Applied Science - Cybersecurity
NOVA
Loudon, Virginia 01.2018 - 01.2021
Associate of Science - Business Administration
NOVA
Annandale, VA 01.1998 - 01.2001
Skills
Retail Operations Management
Inventory Planning & Forecasting
Advanced Data Analytics
Cross-Functional Collaboration
Project Management
Franchise Development & Support
Seasonal Forecasting & Allocation
Budgeting & Cost Optimization
Process Improvement
Asset Protection & Loss Prevention
Data-Driven Decision Making
Training & Leadership Development
Technology Integration
Accomplishments
Developed and implemented key operational systems, including a Franchise Seasonal Forecasting System and an Everyday Replenishment Model. Successfully led the integration of franchise acquisitions and managed operations with an approximate annual revenue of $400 million.
Interests
Timeline
Senior Manager, Franchise and Corporate Operations
Party City
04.2022 - Current
District Manager
Party City
09.2021 - 03.2022
Associate of Applied Science - Cybersecurity
NOVA
01.2018 - 01.2021
Multi-Unit Franchise Operator
Party City
01.2006 - 08.2021
Manager, Store Development and Operations
Party City
06.2003 - 01.2006
Bachelor of Science - Business Administration
APU
05.2001 - Current
Associate of Science - Business Administration
NOVA
01.1998 - 01.2001