Daniel Rung
Brooklyn,New York
Summary
Experienced program manager skilled in branding and marketing strategy. Integrates entrepreneurial drive and strong work ethic into solo and team-based projects. Orchestrates comprehensive programs to amplify brand visibility and drive consumer engagement. Excels at developing and executing strategic marketing initiatives aligned with business objectives.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Brand Partner Solutions Specialist
IPSY
New York, New York
07.2022 - Current
- Managed relationships with brand representatives, providing white-glove service throughout their marketing campaigns as the primary point of contact, ensuring exceptional support and seamless communication.
- Developed comprehensive recaps for 10 to 15 brand partners every month, showcasing marketing efficiency and providing actionable insights based on campaign performance.
- Directed Tribe Dynamics campaigns, supervising a team of two and implementing processes that resulted in the most accurate EMV reporting, uncovering an additional $5 million in media value through effective social tracking systems.
- Collaborated with our Creator Partnerships team to align creators with IPSY’s brand, briefing them for custom content. Personally created and grew a creator seeding program that generated $250K-$300K in media value monthly for over 20 different brand partners every month.
- Compiled and analyzed campaign data using project management tools, tracking performance against KPIs and presenting findings to brand partners to illustrate the impact of our efforts through data-driven storytelling.
- Curated and distributed a daily internal newsletter on beauty industry trends, news, and launches. Delivered presentations on case studies during monthly meetings, identifying trends that aligned with our branding and uncovering opportunities to capitalize on them.
- Managed marketing support for high-profile brands such as Too Faced, Benefit Cosmetics, and Glossier.
Brand Partner Solutions Coordinator
IPSY
New York, New York
11.2019 - 07.2022
Marketing Coordinator
Pride Global
New York, New York
04.2018 - 11.2019
- Curated and executed engaging social media campaigns across LinkedIn, Facebook, Twitter, Instagram and affiliated websites/blogs.
- Collaborated with internal stakeholders to identify emerging industry trends
- Revamped the on-boarding process through Adobe Suite redesign and vendor communication.
- Managed end-to-end execution of Pride Global events starting with designing invites, custom RSVP forms, to crafting follow-up emails.
- Created and deployed email campaigns from templates, resulting in a 25% increase in email click rates and a 30% increase in email open rates through personalized template usage.
- Conducted analysis on email campaign analytics through various platforms including Google Analytics to enhance targeted audience reach.
- Designed and developed creative decks for internal and client presentations using Microsoft PowerPoint.
- Supported Marketing Director and Content Marketing Manager in creating yearly marketing plan.
- Revitalized connections with targeted candidates for multiple teams through a six-month, personalized email campaign that involved sharing over 500 unique resumes.
- Established and helped lead Pride at Pride, a thriving LGBTQIA+ event group.
Education
Bachelor of Science - Mass Communications
SUNY Oneonta
Oneonta, NY05-2017
Skills
- Identity branding
- Corporate branding
- Product branding
- Program marketing
- Public and media relations
- Partnership development
- Brand-building strategies
- Project management
- KPI tracking
- Strategic planning
- Corporate communications
- Creative direction
Certification
- Tribe Dynamics Certified
Timeline
Brand Partner Solutions Specialist
IPSY
07.2022 - Current
Brand Partner Solutions Coordinator
IPSY
11.2019 - 07.2022
Marketing Coordinator
Pride Global
04.2018 - 11.2019
Bachelor of Science - Mass Communications
SUNY Oneonta
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