DANIEL SALINAS GARCIA
New Hope,PA
Summary
Strategic business insights and analytics leader with 20+ years of experience driving global marketing initiatives, optimizing sales productivity, and unlocking growth through data-driven insights. A trusted partner in executive decision-making, adept at transforming complex analytics into actionable strategies. Proven track record in building and leading high-performing teams across customer insights and business intelligence. Skilled in managing both global and local market initiatives with experience across the US, Europe, and China, demonstrating exceptional cross-functional and cross-cultural leadership.
Overview
25
25
years of professional experience
Work History
Sr. Director, Global Commercialization Analytics - Immunology
BRISTOL MYERS-SQUIBB, CO.
06.2022 - Current
- Act as a strategic advisor to the Global Immunology Commercialization Lead, providing data-driven insights that guide decision-making and maximize portfolio potential
- Lead long-term forecasting, analytics, and insights generation efforts to support strategy development, early asset planning, launch readiness, and life cycle management for the global Immunology portfolio
Director, Customer and Market Insights – Oncology (Global & US)
BRISTOL MYERS-SQUIBB, CO.
07.2017 - 05.2022
- Directed US and Global insights efforts, contributing to the successful launch and commercial performance of Opdivo, Yervoy, and Opdualag across multiple solid tumor indications
Director, European Markets Insights & Market Research - Specialty Portfolio
BRISTOL MYERS-SQUIBB, CO.
01.2015 - 07.2017
- Led a cross-regional insights team, facilitating the successful launch of Eliquis in key EU markets.
- Strengthened partnerships within the BMS-Pfizer joint venture, accelerating the adoption of insights best practices across geographies, enhancing market performance
Associate Director, China Commercial Operations
BRISTOL MYERS-SQUIBB, CO.
10.2010 - 12.2014
- Transformed the commercial operations and insights team into a trusted strategic partner for the Country GM, improving decision-making across customer engagement, sales force effectiveness, CRM, and sales incentive plans
Associate Director, Market Research & Insights - Virology (Global & US)
BRISTOL MYERS-SQUIBB, CO.
04.2007 - 10.2010
- Led market research initiatives, designed and implemented a quarterly brand performance scorecard for the HCV, HBV, and HIV franchises, shaping US brand strategies through data-driven insights.
Senior Manager, Client Service
THE NIELSEN COMPANY
12.2004 - 04.2007
- Executed global market research projects, providing key insights that informed strategic decisions for multinational companies across various industries
- Led sales activities, including the preparation and delivery of high-impact proposals, resulting in significant business growth and new client acquisitions
Senior Manager, Marketing Research
CUAUHTÉMOC-MOCTEZUMA (HEINEKEN) BREWERY
08.2002 - 11.2004
- Directed primary research projects across pricing, packaging, customer segmentation, brand repositioning, and advertising development, influencing brand strategy and product performance
Market Opportunity Analyst
AXTEL TELECOMMUNICATIONS
11.1999 - 08.2002
- Developed a comprehensive customer satisfaction survey and index, enabling the company to measure and improve customer experience, driving enhanced loyalty and retention
Education
Master of Arts - Economics
McGill University
Montreal, CanadaBachelor of Arts - Economics
ITESM
Monterrey, MexicoCertificate in Business Analytics - From Data to Insights
The Wharton School
2019
Skills
- Strategic Business Analysis
- Transforming Insights Into Action
- Organizational Growth
- Inclusive Leadership in Diverse Environments
- Narrative Development
- Data Integration
Languages
Spanish
Native or Bilingual
Timeline
Sr. Director, Global Commercialization Analytics - Immunology
BRISTOL MYERS-SQUIBB, CO.
06.2022 - Current
Director, Customer and Market Insights – Oncology (Global & US)
BRISTOL MYERS-SQUIBB, CO.
07.2017 - 05.2022
Director, European Markets Insights & Market Research - Specialty Portfolio
BRISTOL MYERS-SQUIBB, CO.
01.2015 - 07.2017
Associate Director, China Commercial Operations
BRISTOL MYERS-SQUIBB, CO.
10.2010 - 12.2014
Associate Director, Market Research & Insights - Virology (Global & US)
BRISTOL MYERS-SQUIBB, CO.
04.2007 - 10.2010
Senior Manager, Client Service
THE NIELSEN COMPANY
12.2004 - 04.2007
Senior Manager, Marketing Research
CUAUHTÉMOC-MOCTEZUMA (HEINEKEN) BREWERY
08.2002 - 11.2004
Market Opportunity Analyst
AXTEL TELECOMMUNICATIONS
11.1999 - 08.2002
Master of Arts - Economics
McGill University
Bachelor of Arts - Economics
ITESM
Certificate in Business Analytics - From Data to Insights
The Wharton School
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