Daniel Sosa
Cary,NC
Summary
14 years of global product management leadership experience leveraging trust, curiosity, & hard work with a passion for anticipating market trends & delivering market leading customer value and quality.
Overview
20
20
years of professional experience
Work History
Global Strategy & Marcom Leader
ABB
02.2023 - Current
- Lead ELSB's NEMA flow goods strategy, marketing, and communications team.
- Drive inorganic growth: mergers and acquisitions, Joint Ventures, startup investments, etc
- Develop new routes to market; domestic and international.
- Manage demand generating campaigns, collateral development, and brand strategies.
- Formulate and drive execution of product group's sustainability mission.
Global Product Line Leader
ABB SACE
01.2019 - 02.2023
- Led global team of 10 tasked with growing highly technical and profitable product line worth $600M+ USD in revenue per year.
- Portfolio Management: Maximized portfolio's profitable growth through-out products' life cycle by carefully managing positioning and migration strategies.
- Product Development: Thoughtfully prioritizing short and long term development needs by carefully comparing business cases and understanding resource constraints.
- Low Voltage Air Circuit Breakers (product line) are found inside electrical systems and large machines. Market is dynamic, diverse and to succeed it is imperative to intimately understand different customer types throughout entire value chain.
Senior Global Product Manager
GE Energy
02.2013 - 01.2019
- Led global team of 4 tasked with growing $100M+ portfolio.
- Key contributor during acquisition of GE Industrial Solutions by ABB.
Product Manager
GE Energy
10.2008 - 02.2013
- Managed product strategy for $62MM portfolio across Latin America region.
- Industrialized and commercialized numerous key product launches to drive competitiveness and market penetration.
- Pivotal in developing LA's panelbuilder strategy and resulting partner network.
Product Marketing Specialist
GE Energy
05.2006 - 10.2008
- Responsible for commercializing IEC electrical distribution and lighting products for Central America, Caribbean and Ecuador.
- Operations manager for bonded warehouse that housed aforementioned products.
Sales Engineer
GE Energy
01.2004 - 12.2006
- Technical sales engineer for Trinidad, Panama, Nicaragua, El Salvador and Costa Rica.
- Commercial responsibility for $9MM with revenue as key metric.
- Became Six Sigma certified.
Technical sales engineer
01.2004 - 12.2006
- For Trinidad, Panama, Nicaragua, El Salvador and Costa Rica
- Commercial responsibility for $9MM with revenue as the key metric.
Education
MBA -
NOVA Southeastern University
Ft. Lauderdale, Florida2010
Bachelor of Science - Electrical Engineering
Florida International University
Miami, FL2005
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Italian
Elementary
Timeline
Global Strategy & Marcom Leader
ABB
02.2023 - Current
Global Product Line Leader
ABB SACE
01.2019 - 02.2023
Senior Global Product Manager
GE Energy
02.2013 - 01.2019
Product Manager
GE Energy
10.2008 - 02.2013
Product Marketing Specialist
GE Energy
05.2006 - 10.2008
Sales Engineer
GE Energy
01.2004 - 12.2006
Technical sales engineer
01.2004 - 12.2006
MBA -
NOVA Southeastern University
Bachelor of Science - Electrical Engineering
Florida International University
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