Daniel Switzer
Summary
Results driven leader with dedication to partnering with customers and distributor partners to promote engaged and empowered work culture focused on driving excellent customer service and consistent results. With over 12 years of proven leadership experience, looking to apply my strong sales skillset, communication skills and mentorship abilities to lead, train and mentor frontline leaders in becoming more lethal in executing Sazerac's mission.
Overview
14
14
years of professional experience
Work History
Market Development Manager
Sazerac
09.2022 - Current
- Led a team of 10 Market Development Representatives to 20k 9L total volume growth and 34% On Premise Growth in FY24
- Ensured and maintained 100% PDS engagement for the entirety of time in position and have been partnering with region leaders to increase their PDS engagement through consistent monthly reminders
- Led efforts within WA state to ease administrative burden on State Manager by creation of "Champion" program
- Partnered with RSEM to build a peer mentorship and leadership development programs
- Successfully led sales team to top 5 in the nation in On Premise growth in the first year of transition from previous distributor partner
- Works in collaboration with State and Regional leadership to ensure that State and Regional goals are consistently met
Area Sales Manager
Swire Coca-Cola
03.2019 - 08.2022
- Effectively led, trained and mentored a team of six Account Managers overseeing over 300 Convenience Retail, Drug and Value accounts
- Created a monthly sales forecast covering Convenience Retail, Drug and Value channels
- Created incentives to increase Account Manager and Customer Engagement
- Trained and mentored 3 Account Manager Leads resulting in each of them being promoted to Merchandising Supervisor or Area Sales Manager titles
Merchandising Supervisor
Swire Coca-Cola
11.2017 - 03.2019
- Supervised and facilitated effective merchandising efforts in the Northwestern Washington with over 50 direct reports
- Mentored three Lead Merchandisers, preparing them for assuming a position in Sales or Management
Account Manager
Coca-Cola Refreshments/Swire Coca-Cola
07.2016 - 11.2017
- Successfully built and managed business relationships and ensured customer satisfaction while furthering the company's mission
- Ensured proper marketing and prioritization of Coca-Cola products in each outlet
Assistant Branch Manager
Enterprise Rent-a-Car
09.2014 - 07.2016
- Directly managed and mentored five Management Trainees and two vehicle detailers
- Created daily, weekly, and monthly progress reports to track Branch goal attainment
- Marketed to local body shops to ensure that 100% of their rental business came to Enterprise
Operations Team Leader
Sports Authority
01.2014 - 09.2014
- Managed 6 Front End Staff
- Ensured that all safety and cleanliness standards were followed and promptly corrected any deficiencies
- Developed and enforced a plan to ensure Store's Operational Compliance for any Operational Spot Audits
Cannon Crewmember-Sergeant (Management)
United States Army/Washington Army National Guard
08.2012 - 12.2017
- Served as Charlie Battery 2-146 Field Artillery Battalion Equal Opportunity Non-Commissioned Officer, responsible for ensuring that all Soldiers, regardless of gender, race, or national origin are treated in as respectful and professional manner
- Led and trained six Soldiers on basic soldiering and job proficiency
- Provided Command with monthly evaluations based on Soldier's individual performance
Cannon Crew Member-Specialist
United States Army Camp Hovey, S. Korea
09.2010 - 08.2012
- Served in a position intended for a Soldier of a higher rank by displaying and maintaining a high level of professionalism, responsibility and integrity to verify the safe and accurate discharge of a Howitzer Cannon
- Assisted First Line Supervisor in providing the Unit with monthly evaluation of the Soldiers in the section
Education
Bachelors Degree -
Washington State University
Pullman, WA06.2010
Associates of Arts and Science -
Wenatchee Valley College
Omak, WA08.2007
Skills
- Trained Equal Opportunity Representative
- Proven Experience in Managing, Mentoring Large Sales teams
- Formal Leadership Training, 12 Years Leadership Experience
- Collaborative and Skilled in Building Business Partnerships
- Formal Sales Training, 10 Years Sales Experience
- Proven Success in Leader Mentorship and Development in Multiple Industries
- Proven Success in Strategic Marketing & Operations
- Experienced Communicator & Meeting Facilitator
- Experienced in Recruiting, Hiring and Training New Staff
- Advanced MS Suite Proficiency
Timeline
Market Development Manager
Sazerac
09.2022 - Current
Area Sales Manager
Swire Coca-Cola
03.2019 - 08.2022
Merchandising Supervisor
Swire Coca-Cola
11.2017 - 03.2019
Account Manager
Coca-Cola Refreshments/Swire Coca-Cola
07.2016 - 11.2017
Assistant Branch Manager
Enterprise Rent-a-Car
09.2014 - 07.2016
Operations Team Leader
Sports Authority
01.2014 - 09.2014
Cannon Crewmember-Sergeant (Management)
United States Army/Washington Army National Guard
08.2012 - 12.2017
Cannon Crew Member-Specialist
United States Army Camp Hovey, S. Korea
09.2010 - 08.2012
Bachelors Degree -
Washington State University
Associates of Arts and Science -
Wenatchee Valley College
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