DANIEL VELEZ

Work History

Red Glove Concierge, LLC ( SouVez Inc.)

New York, NY

11.2016 - 09.2022

Oversaw portfolio of mixed real estate properties, commercial and residential in NYC, including Atlanta and St. Lucia.
Maintained close watch on financial and operational performance, reviewed monthly financial reports, rent rolls and expenses to ensure year-end profitability.
Wrote-up quarterly reports, conferred with managing agency bi-annually, researched market conditions to uncover hidden opportunities or adjust strategy.
Negotiated contract terms with vendors, reviewed bid proposals and established internal policies for vendors and tenants.
Evaluated appraisals, broker opinions and current market data to set commercial and residential rates and derive internal valuation using industry accepted methodology and guidelines.
Kept detailed track of property maintenance, city abatements, open liens and violations including construction budgets and litigations.
Monitored regulatory and tax law changes to ensure compliance with city, state and governing boards

SOUVEZ INC

New York, NY

08.2001 - 11.2016

Established marketing boutique, specialized in serving communication and creative needs of local NYC businesses in healthcare, non-profits, small businesses, NGOs and government agencies.
Managed internal operations, process and policies, staffed based on client assignments and workflow, processes and policies. Mentored account team on servicing client needs and managing expectations.
Spearheaded new business development initiatives and pitches, responded to RFPs aligned with company's strategy, vision and core competencies to secure contracts with NYC SBS, Finance and Workforce.
Created agency strategic partnerships and vendor supplier channels, economies of scales while vertically growing business capabilities and capacity for servicing client's needs.
Expanded into new markets horizontally, created national new mom media property, The HealthRecord, 25% of target audience (over 1.2 million moms) and establishing distribution network of over 650-plus hospitals and organizations, covering 42 states.
Oversaw branding of NYC's largest minority business procurement event, resulting attendance increase of 15% over prior year.

WUNDERMAN, PORTFOLIO OF THE WPP GROUP

New York, NY

03.2000 - 07.2001

Oversaw IBM's personal and small/medium (B2B and B2C) direct-response advertising and marketing campaigns in three key Latin American Countries: Argentina, Mexico and Brazil.
Supervised daily activities of three account executives and four partnering agencies, adapting and executing e-CRM and online tactics of IBM office suite software and personal computers.
Expanded partnering role with Australian/Asian-pan agency office, forming idea exchange program
Met weekly with corporate product managers, discussed key marketing activities and performance, increased sales among small businesses in region by 10%.

MSA Marketing

New York, NY

02.1997 - 03.2000

Supervised marketing initiatives of HMO products for NY HIP Health Plan with combined billing of 2 million, increasing annual gross revenue to 4 million within 2 years.
Developed communication strategies and tactics that grew client's Medicare membership base by over 15% and 20% among NYC's small/minority businesses.
Formed internal multicultural unit and retained $1.25 million Hispanic Medicare (64+) account, managing all marketing plans and strategies
Executed series of direct-response campaign, Spanish Broadcast (TV & Radio), print, out-of-home and direct mail, outperformed general market by 2 to 1
In-Awe award in 2000 from Medical Marketing Media Association, 1st place: TV Total campaign and 2nd place: TV Direct Response Single Ad Category.