Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Daniel Waters

Delran,NJ

Summary

Experienced Database Analyst with a proven track record at enhancing marketing campaign effectiveness through advanced data analysis and customer segmentation insights. Skilled in SQL and adept at cross-functional teamwork, significantly improved ROI and performance through data extraction. Renowned for actionable insights and strategic decision-making, driving continuous improvement and revenue growth.

Overview

23
23
years of professional experience
1
1
Certification

Work History

Senior Database Analyst

Rivers Casino
09.2023 - 10.2024
  • Implemented targeted segmentation and leveraged customer insights for successful campaign strategies.
  • Assess market and customer behavior data to enhance marketing campaign effectiveness.
  • Conduct ad-hoc analyses, data mining and extraction to pinpoint ideal patrons for promotional deals.
  • Created post-forma analysis for insightful performance evaluation and ROI enhancement.
  • Ensured compliance with applicable data security requirements.
  • Monitor and uphold regulatory requirements at the state and federal levels.
  • Produced daily, weekly, monthly, and yearly financial reports for comparative analysis.
  • Oversaw daily operations of the Database Marketing Specialist.
  • Developed custom reports and dashboards to provide actionable insights for decision-makers across the organization.
  • Troubleshot complex database issues promptly, reducing downtime and ensuring uninterrupted access to vital information resources.

Specialist 3, Business Development

Comcast
10.2021 - 02.2022
  • Identify zones for residential and commercial growth, aiding in footprint expansion.
  • Query and analyze passings data to identify underserved zones within the region.
  • Created reporting structures for external teams to identify stakeholders and track project life cycles.
  • Collaborated with business development representatives to optimize resource allocation for higher subscriber counts.
  • Generated detailed internal team briefs on nonsubscriber data across commercial and residential areas.
  • Develop leadership presentations to identify potential major revenue increases.
  • Compiled cost-revenue reports to identify key expansion opportunities.

Analyst 3, Marketing Research and Planning

Comcast
12.2019 - 09.2021
  • Identified and developed new build projects driving increased revenue streams.
  • Collected and examined prospect, subscriber, and network availability data to uncover build possibilities.
  • Examined trends, results, and metrics to design new processes yielding higher ROI.
  • Utilized cross-functional teamwork with Finance, Construction, and Design departments for effective project management.
  • Ensured timely submission of surveys each week, influencing high-value construction projects.
  • Developed preliminary designs for fiber networks to validate cost and revenue projections.
  • Supplied sales teams with information on historical and future projects to optimize build strategies.
  • Created maps, reports, dashboards, trackers, and presentations to support new build initiatives.
  • Optimized resource allocation by conducting thorough cost-benefit analyses on potential investments.

Analyst 2, Marketing Research and Planning

Comcast
08.2009 - 11.2019
  • Create targeted mailing lists aligned with marketing strategies.
  • Executed data queries to generate customer propensity profiles.
  • Produced customized reports tailored to the needs of regional departments.
  • Monitored subscriber trends to gauge the impact of regional campaigns.
  • Managed preparation and upkeep of multiple regional reports on daily, weekly, and monthly basis.
  • Monitored patterns in subscriber behavior and ensured customer privacy.
  • Supported regional marketing team in data aspects of campaign execution.
  • Tracked employee subscribers and measured monthly product penetration rates.

Analyst, Quality Assurance and Business Operations

PHH Mortgage Services
09.2001 - 11.2008
  • Generated comprehensive quality assurance reports for internal teams and international clients using Brio, Access, Hyperion, and SQL queries.
  • Managed meeting stakeholders, requirement gathering, tracking milestones, testing phases, and maintenance for reports.
  • Completed projects to monitor departmental headcount.
  • Maintained archive of client records to support audits, partner invoicing, and statistical analysis.
  • Analyzed quality data from the call center to facilitate payroll expense review and develop employee rewards.
  • Built and maintained Access Databases.
  • Conducted regular reviews of operations and identified areas for improvement.

Education

High School Diploma -

Washington Township HS
Sewell, NJ

Associate of Arts -

Camden County College
Blackwood, NJ

Skills

    SQL
    MS Excel
    MS Access
    IBM COGNOS
    Tableau
    Adobe Campaign
    Trilogy/Everi
    KCMS (Konami)
    OPTX

Certification

Licensed for PA Casino Gaming

Timeline

Senior Database Analyst

Rivers Casino
09.2023 - 10.2024

Specialist 3, Business Development

Comcast
10.2021 - 02.2022

Analyst 3, Marketing Research and Planning

Comcast
12.2019 - 09.2021

Analyst 2, Marketing Research and Planning

Comcast
08.2009 - 11.2019

Analyst, Quality Assurance and Business Operations

PHH Mortgage Services
09.2001 - 11.2008

High School Diploma -

Washington Township HS

Associate of Arts -

Camden County College

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Daniel Waters