Daniela Castrillo
Orlando
Summary
Visual Merchandising Manager with more than 8 years of retail experience, responsible for designing and executing visually compelling in-store displays and layouts that align with brand and identity, drive sales, and enhance the customer shopping experience. Leads and trains a team, collaborates with marketing and store management, and analyzes sales data to optimize product placement and visual strategies.
Overview
6
6
years of professional experience
Work History
Visual Manager of Operations
Forever 21
02.2021 - Current
- Implemented strategic processes trough merchandising that lead to a positive comp for fiscal year 2023 (+2% to LY) and 2024 (+4 to LY)
- Visual Captain that lead the cross-functional training and visual merchandising for the Orlando area, overseeing and collaborated with various teams in Florida (Miami, Boca Raton, Orlando, Kissimmee) and Louisiana (New Orleans) to maintain visual standards, ensure merchandise is presented attractively, and support the success of training teams.
- Executed floor sets, windows, displays and in-store merchandising and profitability by leading daily projects in the building.
- Coach team on proper visual standards from concept trough completion of timelines on each project, helping the team being self-sufficient when it comes to visuals.
Visual Merchandiser/Stock
American Eagle Outfitters, Inc
07.2019 - 02.2021
- Assisted the Visual Manager on product replenishment, floor set executions, visual, windows and visual store layout.
- Organized placed marketing elements needed in the store.
- Unpack and process shipment while maintaining the stockroom organization.
- Control inventory levels at the store.
Education
Associate of Science - Film Production
Valencia College
07-2019
Skills
- Customer experience enhancement
- Merchandising coordination
- Teamwork
- Attention to detail
- Multitasking
- Problem-solving abilities
- Organizational skills
- Team leadership
- Interior design
- Product presentation
- Analytical thinking
- Team development
Languages
Spanish
Native or Bilingual
English
Native or Bilingual
Timeline
Visual Manager of Operations
Forever 21
02.2021 - Current
Visual Merchandiser/Stock
American Eagle Outfitters, Inc
07.2019 - 02.2021
Associate of Science - Film Production
Valencia College
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