Daniela Perez
Boynton Beach,FL
Summary
Associate Art Director / Packaging & Marketing Design Creative packaging and marketing designer with 10+ years of experience building consumer brands through innovative packaging, marketing collateral, and product launch campaigns. Skilled at directing cross-functional teams, vendors, and offshore partners to deliver cohesive, retail-ready designs across packaging, POS, OOH, and digital platforms. Adept at balancing creativity with production precision to ensure brand consistency and on-time execution. Bilingual in English and Spanish.
Overview
19
19
years of professional experience
Work History
GRAPHIC DESIGN SENIOR MANAGER
EPOCA INTERNATIONAL LLC
09.2024 - Current
GRAPHIC DESIGN MANAGER
EPOCA INTERNATIONAL LLC
12.2017 - 01.2024
- Lead a team of 3 graphic designers, fostering close collaboration with in-house department heads and a factory team in China to ensure cohesive and timely design executions.
- Directed the creative vision and design for packaging across a wide range of kitchen products, including Ecolution, Primula, and high-profile private labels such as Cooking Light, Tasty, Goodful, Country Living, and Paris Hilton.
- Designed and produced various marketing assets, including packaging, promotional materials, and sales assets such as Planograms, Displays, CDs, and Banners.
- Managed in-house product photoshoots, overseeing creative direction and performing color correction on digital files to ensure consistency across visual content.
- Managed multiple design projects concurrently, applying strong timeline management skills and utilizing Smartsheet software to optimize efficiency and meet deadlines.
- Translated packaging and instruction sheets into Spanish, ensuring accuracy and culturally appropriate messaging.
- Managed the design, organization, and layout of booths, graphics, and displays for the International Home + Housewares Show in Chicago, enhancing brand presence at industry events.
SENIOR GRAPHIC DESIGNER
EPOCA INTERNATIONAL, INC.
01.2014 - 01.2017
- Lead the creative design for packaging across a variety of kitchen product lines, including Ecolution, Primula, Cooking Light, Tasty.
- Design marketing, promotional, and sales materials to support brand initiatives and product launches.
- Oversee in-house product photoshoots and manage multiple projects simultaneously, ensuring effective timeline management and the delivery of high-quality designs.
- Coordinate all Spanish translations for marketing materials, ensuring cultural and linguistic accuracy.
- Manage, organize, and design booth layouts, graphics, and displays for industry events, including the Cookware Shows and the International Home + Housewares Show in Chicago.
DESIGN & CREATIVE COORDINATOR
IMUSA USA, DIVISION OF GROUPE SEB
01.2011 - 01.2014
- Led creative design efforts for packaging, displays, and production approvals across multiple product lines, including Mirro, IMUSA International for Target, IMUSA Mexico, IMUSA Canada, and GlobalKitchen by IMUSA.
- Designed the packaging for Celebrity Chef Aarón Sánchez’s cookware line, contributing to its distinct market presence.
- Directed corporate advertising and marketing initiatives, producing brochures, product catalogs, recipe booklets, and managing photo shoots.
- Oversaw Spanish translations for all marketing materials, ensuring cultural relevance and linguistic accuracy.
- Partnered with the procurement department to approve final supplier production for all products.
- Developed a strong partnership with the Autism Speaks Foundation of Miami-Dade, creating their logo, invitations, and flyers. Designed fundraising products such as the puzzle piece sauté pan, which generated donations for the foundation.
- Organized and designed event displays, including Step & Repeat banners, Tent Banners, Puzzle Piece Products, and branded T-shirts for company events.
ART DIRECTOR
CUSTOMER MOTIVATORS, LLC
01.2007 - 01.2011
- Created promotional materials, advertising campaigns, and marketing strategies for high-profile clients, including Bank of America, Dr. Pepper, Charter Communications, Tires Plus, Procter & Gamble, SunTrust Bank, Newsday, and Dillard’s.
- Created promotional materials, advertising campaigns, and marketing strategies for high-profile clients, including Bank of America, Dr. Pepper, Charter Communications, Tires Plus, Procter & Gamble, SunTrust Bank, Newsday, and Dillard’s.
FREELANCE
VARIOUS CLIENTS
- Designed and created graphics for a variety of print materials, including invitations, menus, corporate identity, promotional designs, magazine layouts, banners, stickers, apparel designs, and photography.
- Worked with clients such as The Ritz-Carlton, Aveda, Vacation Village, Neiman Marcus, Nortel, Weston Town Center, Banzai Wellness Magazine, and WonderKids Academy.
Education
Bachelor of Science - Media Arts & Animation
THE ART INSTITUTE OF FORT LAUDERDALE
Fort Lauderdale, FL01.2004
Skills
- Brand Identity & Visual Strategy
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Cross-Functional Collaboration (Marketing, Product, Sales)
- Print & Digital Marketing Assets (POS, OOH, Email, Web)
Packaging Design & Development (Concept & Final Production)
- Project & Timeline Management (Smartsheet), multitasking
- Photo Shoot Direction & Image Retouching
- Bilingual: English & Spanish
- Teamwork and collaboration
- Attention to detail
AWARD
AMERICAN GRAPHIC DESIGN AWARD 2008, Customer Motivators - Collateral Pieces, Different clients: Inspiring Consumers to take Action!
CONTACT
- 561.843.0240
- Danielarperezp@gmail.com
- 5133 Little Beth Dr. N
- Boynton Beach, FL 33472
- I invite you to visit my portfolio at: www.designsbyd.co
Languages
Spanish
Native or Bilingual
English
Native or Bilingual
Timeline
GRAPHIC DESIGN SENIOR MANAGER
EPOCA INTERNATIONAL LLC
09.2024 - Current
GRAPHIC DESIGN MANAGER
EPOCA INTERNATIONAL LLC
12.2017 - 01.2024
SENIOR GRAPHIC DESIGNER
EPOCA INTERNATIONAL, INC.
01.2014 - 01.2017
DESIGN & CREATIVE COORDINATOR
IMUSA USA, DIVISION OF GROUPE SEB
01.2011 - 01.2014
ART DIRECTOR
CUSTOMER MOTIVATORS, LLC
01.2007 - 01.2011
FREELANCE
VARIOUS CLIENTS
Bachelor of Science - Media Arts & Animation
THE ART INSTITUTE OF FORT LAUDERDALE