DANIEL ALONSO ROCHELL

Collaborated directly with Fernando Martín Loarte, Real Madrid's Project Manager , to design a new revenue-generating initiative that was not currently used by the club.

Integrated the academic knowledge from my coursework at Universidad Europea into practical applications within a leading global sports organization.

Participated in strategic visits to major sporting venues in Spain and engaged in discussions with Real Madrid executives, gaining comprehensive insights into areas such as sports management, operations, marketing, sales, and sponsorships.

• Assisted in coordinating the newly established Diablos Rojos del México Basketball and ensured that the Olympic venue Juan de la Barrera was up to standards according to the LNB (Liga Nacional de Básquetbol) regulations.
• Assisted the marketing and events coordinator during home matches with the in-game entertainment and fan experience for our courtside, VIP, and special guests sections.

• Manage ticketing, seating, and stadium setup for optimal fan experience, as well as coordinating in-stadium entertainment during the events.
• Collaborate with the marketing team to develop promotional campaigns with current and new sponsors, as well as aiding in the brainstorming process of finding sponsors that align with the organization's core values and image.

• Planned and prepared training sessions for our 4 academy teams.
• Served as assistant coach to Victor Chaires for the senior teams in home and away matches.
• Assisting in creating and maintaining budgets for various aspects of the club's operations, such as player salaries, travel expenses, marketing, and facility maintenance.
• Conducted financial analysis to assess the club's financial performance, identify areas for improvement, and make recommendations for cost-saving measures or revenue-generating opportunities.