Summary
Overview
Work History
Education
Skills
Timeline
Generic

Danieli Vanolli

Jersey City

Summary

Results-oriented Strategy and Operations professional with demonstrated expertise in enhancing business performance within global fashion and luxury retail. Skilled in translating sales data and market insights into actionable strategic initiatives, fostering organizational alignment. Experienced in executive partnership and cross-functional program management across multi-store retail networks, effectively driving complex initiatives from strategy to execution.

Overview

12
12
years of professional experience

Work History

PR & External Communications Lead

Vera Bradley
07.2025 - Current
  • Lead operational execution of brand communications and PR initiatives, partnering with Brand Strategy leadership to deliver integrated campaigns across digital, social, and traditional channels.
  • Managed external agency partnerships and internal stakeholders, aligning campaign timelines and approvals with corporate priorities to ensure timely execution.
  • Coordinated cross-functional campaign rollouts across marketing, product, and leadership teams, ensuring operational alignment and successful delivery.
  • Managed product placement and PR gifting processes, streamlining coordination among communications, merchandising, and marketing teams to enhance campaign effectiveness.

Sales Operations Analyst

Vera Bradley
05.2024 - 07.2025
  • Built reporting and insights on sales performance, regional trends, and product demand to inform commercial strategy.
  • Analyzed performance across retail and wholesale channels, supporting revenue growth and enhancing leadership decision-making.
  • Coordinated execution of strategic initiatives across Indirect Markets, managing partner events and sales programs to drive engagement.
  • Oversee execution of internal and external brand events including National Sales Meetings, showroom activations, and Market Week.
  • Facilitated internal communications and strategic content distribution for senior leadership, ensuring alignment across corporate and retail teams.

Executive Assistant & Project Manager – VP of Sales (North America)

Swarovski
10.2021 - 05.2024
  • Collaborated with the VP of Sales as a strategic operations partner, managing a North American retail network of over 400 stores and wholesale partners.
  • Managed executive-level business reporting, translating complex sales and operational data into leadership insights and performance dashboards.
  • Led operational initiatives including retail payroll management and employee incentive programs across multiple regions.
  • Managed planning and logistics for large-scale internal and wholesale events, including seasonal product launches and Market Week, ensuring seamless execution.
  • Synthesized weekly regional business feedback, identifying operational challenges and opportunities for organizational improvement.
  • Supported wholesale go-to-market execution for seasonal launches and commercial initiatives, enhancing partner engagement through events.

Assistant Store Manager

Swarovski
Short Hills
12.2018 - 10.2021
  • Achieved promotion from Sales Associate to Assistant Store Manager within three months for demonstrated leadership.
  • Managed store operations, staffing, and sales performance, achieving recognition as a flagship luxury retail location.
  • Analyzed sales, traffic, and customer insights to refine merchandising strategies, enhancing operational performance.

Assistant Store Manager

Hollister Co.
Jersey Gardens
04.2018 - 12.2018
  • Supervised over 100 employees, ensuring compliance with training and operational standards to maintain a high-functioning team.
  • Oversaw daily operations, staffing, and merchandising execution to optimize performance across high-volume retail locations.
  • Executed product launches, seasonal floor sets, and inventory management initiatives to support revenue goals.
  • Coached teams and implemented operational improvements that enhanced customer experience and increased overall productivity.

Assistant Store Manager – Operations

Cole Haan
Short Hills
05.2017 - 04.2018
  • Led employee training initiatives, enhancing team productivity and supporting overall sales growth.
  • Ensured operational compliance through regular audits and reporting, aligning with brand standards.
  • Managed inventory operations and store audits, ensuring compliance with standards and enhancing operational efficiency.

Assistant Store Manager

Hollister Co.
Short Hills
08.2014 - 05.2017

· Coached sales team in product knowledge, excellence in execution, and customer experience, resulting in a significant increase in customer satisfaction rates.

· Trained staff in omnichannel initiatives to enhance customer engagement and execution consistency.

· Planned seasonal floor sets aligned with company standards to optimize product visibility and profit potential.

Education

Master of Business Administration (MBA) - Digital Marketing Concentration

Montclair State University
Montclair, NJ

B.S. - Nutrition and Dietetics

Universidade do Vale do Itajai, UNIVALI
Brazil

Skills

  • Strategic planning
  • Organizational communication
  • Executive partnership
  • Program leadership
  • Sales analytics
  • Retail strategy
  • Process improvement
  • Business operations

Timeline

PR & External Communications Lead

Vera Bradley
07.2025 - Current

Sales Operations Analyst

Vera Bradley
05.2024 - 07.2025

Executive Assistant & Project Manager – VP of Sales (North America)

Swarovski
10.2021 - 05.2024

Assistant Store Manager

Swarovski
12.2018 - 10.2021

Assistant Store Manager

Hollister Co.
04.2018 - 12.2018

Assistant Store Manager – Operations

Cole Haan
05.2017 - 04.2018

Assistant Store Manager

Hollister Co.
08.2014 - 05.2017

Master of Business Administration (MBA) - Digital Marketing Concentration

Montclair State University

B.S. - Nutrition and Dietetics

Universidade do Vale do Itajai, UNIVALI
Danieli Vanolli