Ricardo Zuniga
Miramar,FL
Summary
Public relations and communications executive with over 15 years of experience in media relations, corporate communications, and crisis management. Proven ability to enhance brand reputation, manage high-impact campaigns, and build strategic partnerships with media outlets, and key stakeholders. Skilled in crafting compelling narratives, executing crisis response strategies, and developing integrated communication plans that drive audience engagement, and business growth. Adept at navigating complex public relations challenges while maintaining a strong brand presence in competitive markets.
Overview
13
13
years of professional experience
Work History
PR & Communications Manager
K Construction and The Kitchen Remodeling
Hallandale , Florida
06.2022 - Current
- Developed PR and branding strategies that increased company visibility by 45%.
- Managed client communications, enhancing trust, and customer retention.
- Created press releases and corporate messaging to strengthen brand credibility.
- Coached client representatives in effective communication with public or employees.
- Developed public relations strategies to influence public opinion or promote ideas, products or services.
- Oversaw the company's brand management, ensuring consistent messaging and visual identity across all communication channels.
Director of Communications & PR
Hod Media
Miami , Colombia
12.2019 - 06.2021
- Developed and executed PR strategies, increasing media coverage by 60%.
- Managed relationships with journalists and key opinion leaders to enhance brand credibility.
- Led crisis communications effort, protecting brand reputation during high-stakes situations.
- Identified target audience and developed optimized communication plans to engage and interest individuals.
- Established partnerships with local government agencies, non-profits, and businesses to support initiatives within the community.
- Assisted with budgeting processes for upcoming projects related to engaging the public in community initiatives.
Strategic Communications Manager
Euzen Consultores
Mexico, Gdl
09.2012 - 11.2016
- Designed PR campaign for political candidates, increasing voter engagement by 15%.
- Managed high-profile media events and press conferences.
- Development and distributed press releases and public statements for political figures.
- Analyzed market trends to inform promotional strategies and tactics.
- Identified target audience and developed optimized communication plans to engage and interest individuals.
Education
PR & Corporate Communications - Diploma
Chamber of Commerce
Bogota, Colombia 01-2017
B.A Business Administration & Marketing
I.T.E.S.O
Mexico, Guadalajara01-2003
Google Ads - CRM (Salesforce, HubSpot) -
Skills
- Public relations
- Crisis communication
- Media relations
- Brand management
- Press release writing
- Strategic planning
- Project management
- Content creation
- Team leadership
- Effective communication
- Media & Influencer Relations
- Press Releases & Speech Writing
- Strategic Partnerships and Sponsorships
- Event Planning
- Brand Representation
- Google analytics
- Brand collaboration
- Crisis management
- Strategic communication
- Influence strategies
- Communication skills
- Reputation management for international organizations
- Event promotion
Accomplishments
- Reed Latino Award (2016)- Recognition in political communication and digital strategy.
- Member of the Editorial Board - Reforma Group (2016 - Present)
- Growth of Engagement in Networks - 50% increase in digital interaction in political and commercial campaigns.
Languages
Spanish
Native/ Bilingual
English
Full Professional
Timeline
PR & Communications Manager
K Construction and The Kitchen Remodeling
06.2022 - Current
Director of Communications & PR
Hod Media
12.2019 - 06.2021
Strategic Communications Manager
Euzen Consultores
09.2012 - 11.2016
PR & Corporate Communications - Diploma
Chamber of Commerce
B.A Business Administration & Marketing
I.T.E.S.O
Google Ads - CRM (Salesforce, HubSpot) -
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