Summary
Overview
Work History
Education
Skills
Accomplishments
Affiliations
Timeline
CAREER HIGHLIGHTS
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Daniella Brown

Daniella Brown

Bloomfield Hills,MI

Summary

Knowledgeable Program Manager and Engineer, with proven history of leading high-performing teams and executing strategic initiatives that drive organizational growth. Demonstrated leadership and communication skills in fostering collaborative environments and delivering impactful results. Detail-oriented individual with exceptional communication and project management skills. Proven ability to handle multiple tasks effectively and efficiently in fast-paced environments. Recognized for taking proactive approach to identifying and addressing issues, with focus on optimizing processes and supporting team objectives. Action-focused technical leader/Program Manager with over a decade of thriving in marketing, product development, and consumer advocacy. Seeking a leadership opportunity that welcomes innovation, compliance and sustainability forward design.

Overview

26
26
years of professional experience
5
5
years of post-secondary education

Work History

Director of Consumer Advocacy, Car Seats

UPPAbaby
04.2013 - Current
  • Built this position from the ground up, including creating standard operating procedures, best practices, and KPIs. Advocate for the end user in helping the company realize its vision for delivering game-changing products that are safe & effective, easy to use, not prone to use error, and that entails an extremely low burden of care. Review technical paperwork and interpret findings to technical and non-technical audiences. Elevates Brand Marketing by developing collateral and training videos for new product launches.
  • Advocates for consumers by upholding high standards in human factors and product usability through work in product design, quality assurance, compliance, and education.
  • Grew consumer confidence and established credibility through live and virtual events.
  • Evaluate consumer feedback and provide insights and recommendations to stakeholders. Gives input to research and development for vehicle install evaluations & child fit.
  • Active member of the Child Passenger Safety Technician (CPS) community and attends CPS conferences.
  • Contributes to user interface designs by providing design guidance, ideas, and feedback to project teams.
  • Documents intended users and use environments in Use Specifications for lessons learned.
  • Heads all product training efforts for staff, retailers, and consumers. Trained 75% of employees in a national curriculum to support and understand the child restraint industry to produce safe and effective products.
  • Responsible for training and recertification of CPST within the company.
  • Participates in the risk analysis process (FMEA) and work on resolutions for product function and quality issues in the early stages of development to eliminate/reduce customer complaints.
  • Handles global regulations in international markets from a consumer perspective.
  • Provides input to product marketing on the development of manuals and labels.
  • Brings technical and consumer feedback and acts as a consultant for data-driven decision making.
  • Aligns synergies with customer service team on messaging and training for the company.
  • Works with local automotive engineers to create technical guidelines while collaborating with quality/compliance group, product marketing, and engineering.
  • Managed budgets effectively to ensure optimal use of resources while maintaining financial stability.
  • Strengthened internal controls by reviewing existing policies and procedures, ensuring compliance with regulatory requirements.
  • Facilitated cross-functional collaboration for improved decision-making processes within the organization.
  • Proactively identified potential risks and implemented mitigation strategies to minimize negative impacts on projects or business operations.
  • Spearheaded successful product launches that resulted in increased brand visibility and customer acquisition.

Marketing Manager

Kiddy USA
01.2011 - 04.2013
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Managed social media accounts for optimal audience engagement and increased online presence.
  • Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
  • Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
  • Maintained documentation, detailing assignments, in-progress work and completed project milestones.
  • Negotiated partnerships with key influencers, maximizing brand exposure in target markets.
  • Implemented customer feedback loops, refining marketing strategies for improved customer satisfaction.
  • Increased customer engagement with creative content strategies, tailoring messages to target demographic preferences.

Program Manager, Car Seats

RECARO North America
07.2007 - 01.2009
  • Upheld high program standards through cross-functional and multi-departmental efforts to ensure the marketing, education, manufacturing, and product success of the Child Seats program.
  • Led an international team on training, development, change management, and all program needs.
  • Owned all program financials and participated in forecasting to meet strategic objectives.
  • Directed engineering, marketing, and sales efforts within product development.
  • Established and drove program deadlines and overall timelines.
  • Primary supplier contact with China that oversaw inventory handling/supported production scheduling.
  • Provided support for government agencies to ensure compliance with necessary standards.
  • Supervised a team of employees in China to ensure project alignment and productivity while achieving operational goals.

Seat Complete Engineer

Lear Corporation
05.1999 - 07.2007
  • Received promotion to Lead Engineer due to successes early on in the role. Oversaw Design Verification Plan, DFMEA, and DFA/DFM while simultaneously overseeing all tooling, drawing, and CAD release. Organized all simulated testing or modeling prior to physical properties for engineering evaluation. Managed Tier II suppliers on deliverables, changes, and timing. Successfully launched planning, prototype and production phases. Trained in Design for Six Sigma and achieved a patent license, Seating Belt Guide Loop.
  • Selected to relocate to Hiroshima, Japan to support customer for 6 months, successfully improving communication between the United States and the Hiroshima teams and closing all launch issues.
  • Orchestrated all components within the seat assemblies (over 100 items) and managed supplier assemblies.
  • Led prototype testing for accurate evaluation of seat designs before full-scale production.
  • Launched seat assembly within 8 months (normally takes 2-3 years) and the first LFSA Structure (Lear Family Structure Assembly).
  • Managed and utilized Bills of Materials (BOMs) to streamline production workflows and material planning.
  • Organized and prepared all harmony and craftsmanship reviews.
  • Initiated engineering change control for various projects and supported all internal/external management reviews.
  • Designed and worked with CAD designers to create and modify components.
  • Supported the launch of three different seat assembly platforms (Ford & Mazda) and managed change control and delivery times.
  • Coordinated with quality assurance teams to conduct audits on completed seats, identifying areas of improvement or nonconformance.
  • Provided technical support to manufacturing teams during the assembly process, troubleshooting issues as they arose.

Education

MBA - Masters in Business Administration

Lawrence Technology University
Southfield
05.2005

Bachelor of Science - Mechanical Engineering

Lawrence Technology University
Southfield, MI
09.1996 - 05.2001

Skills

  • Human Factors
  • Sales Strategy & Leadership
  • Program & Product Management
  • Research & Development
  • Technical Leadership & Design
  • Change Management
  • Vendor & Supplier Relations
  • Consumer Shows & Speaking Engagements
  • Client management
  • Process development
  • Compliance and regulations
  • Program implementation
  • Cross-functional team leadership
  • Testing, results, and data analysis
  • Presentations and public speaking
  • Technical consulting and writing

Accomplishments

  • Collaborated with a team of 17 professionals in the development of a certification program used in the United States and Canada. Represented all child restraint manufacturers in this endeavor.
  • Supervised a team of 7 staff members internationally.
  • Represented a team of 5 engineers, 2 managers, 1 director, and 2 sales managers in the prototype and launch phases of the Mazda 6 seat assemblies in Hiroshima, Japan.
  • Led and orchestrated an international German marketing campaign in the United States.

Affiliations

  • Society of Automotive Engineers (SAE), Child Restraint Working Group, Secretariat
  • National Child Passenger Safety Board (NCPSB), Child Restraint Manufacturer Representative
  • National Child Passenger Safety Board, Vice-Chairperson
  • Our Lady Queen of Martyrs Church and School, Leadership Advisory Board
  • Cranbrook Swim Club Board of Directors, Community Outreach Coordinator
  • Manufacturers Alliance for Child Passenger Safety (MACPS) past Chairperson and Secretariat
  • Society of Automotive Engineers Member
  • Dale Carnegie Graduate

Timeline

Director of Consumer Advocacy, Car Seats

UPPAbaby
04.2013 - Current

Marketing Manager

Kiddy USA
01.2011 - 04.2013

Program Manager, Car Seats

RECARO North America
07.2007 - 01.2009

Seat Complete Engineer

Lear Corporation
05.1999 - 07.2007

Bachelor of Science - Mechanical Engineering

Lawrence Technology University
09.1996 - 05.2001

MBA - Masters in Business Administration

Lawrence Technology University

CAREER HIGHLIGHTS

  • Chosen to represent all car seat manufacturers on the National Child Passenger Safety Board (funded by NHTSA and supported by Safe Kids and the National Safety Council).
  • Featured in national marketing and training materials as a representative of company excellence and the “face of car seats”
  • First female Engineer invited to work in Japan with Mazda due to expertise.
  • Served on Boards for multiple professional and charitable organizations.

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