Krysten Kinlin

Global Marketing & Communications Team: Communications Specialist

• Lead the growth of owned social media channels reflected by measurable acquisition, engagement, relevancy and content quality KPIs
• Design pro-active and reactive social media posts to remain relevant and promote daily engagement
• Manage day-to-day creation and implementation of social media calendars
• Conceptualize, direct, and provide edits for owned social media videos filmed by in-house Videographer
• Supervise and mentor Communications Assistant
• Craft campaign briefs and manage asset development
• Draft internal and external communications for company, PR-related initiatives, social posts, etc.

• Client-focused marketing manager, worked closely with law firms to drive traffic to the company’s owned and operated exclusive offers/URL’s through lead/client aggregation
• Maintained client relationships, owned insertion orders, placed pixels, tracked and monitoed traffic through HasOffers.

• Managed the company's social media account and sister account: conceptualized, executed, and calendarized,
• Helped spread the brand name with the focus on affiliate marketing and blog posts via WordPress.