Daniella Munoz
Washington D.C.
Summary
Dynamic and results-oriented marketing professional with a strong passion for creative storytelling and impactful content creation. Expertise in orchestrating high-quality campaigns across diverse channels, utilizing a collaborative approach and data-driven strategies to maximize effectiveness. Proven ability to transform complex concepts into engaging narratives that elevate brand visibility & enhance audience engagement.
Overview
8
8
years of professional experience
Work History
Senior Manager Membership Marketing & Social Media
American Pharmacist Association
Washington, DC
02.2025 - Current
- Manage the marketing strategy and execution for APhA's student pharmacist membership recruitment and retention campaigns.
- Formulated and implemented brand's social media strategy to enhance brand visibility.
- Leads the planning, marketing and execution of our national campaign for American Pharmacists Month.
Social Media Marketing Manager
American Pharmacists Association
Washington DC
01.2023 - Current
- Crafted and implemented APhA's first social media strategy, focusing on increasing brand recognition and expanding reach across various digital platforms.
- Oversaw and enhanced organic and paid social media content creation, including creative copy, video production, and project deliverables.
- Analyzed social media metrics to refine campaigns and improve audience targeting.
- Collaborated with stakeholders to enhance visibility and engagement for American Pharmacists Month national campaign.
Social Media Specialist
RS&H
Miami
06.2022 - 11.2022
- Manages enterprise social media platforms to create a strong brand presence.
- Develop social media strategy, growing overall audience by 20% and managing the day-to-day creation of all social media content.
- Monitored and optimized Glassdoor presence while formulating strategic crisis response initiatives.
- Developed comprehensive associate advocacy social media toolkit to enhance employee engagement.
Marketing Coordinator
RS&H
Miami
09.2020 - 06.2022
- Write and upload thought leadership and news articles to drive traffic through digital marketing channels.
- Research, develop and lead several DE&I-focused campaigns to showcase our efforts to external audiences.
- Develop social media marketing campaigns and strategies.
Marketing Student Director
Florida State University Campus Recreation
Tallahassee
05.2019 - 06.2020
- Develop targeted content for social media channels.
- Create articles and posts for social media platforms to drive leads and initiatives.
- Build and implement event marketing campaign efforts including collateral like promotional giveaways.
- Manage and order promotional inventory.
Marketing Outreach Assistant
Florida State University Campus Recreation
Tallahassee
05.2018 - 05.2019
- Generate and promote social media content.
- Ideate creative concepts for the target demographic.
- Copy-write and edit monthly blog articles.
Education
Master of Science - Marketing
Florida International University
Miami, FL07-2021
Bachelor of Science - International Affairs
Florida State University
Tallahassee, FL05-2020
Bachelor of Arts - English (Editing, Writing and Media)
Florida State University
Tallahassee, FL05-2020
Skills
- Social media management
- Digital marketing
- Content creation
- Cross-functional collaboration
- Project management
- Data-driven analytics
Timeline
Senior Manager Membership Marketing & Social Media
American Pharmacist Association
02.2025 - Current
Social Media Marketing Manager
American Pharmacists Association
01.2023 - Current
Social Media Specialist
RS&H
06.2022 - 11.2022
Marketing Coordinator
RS&H
09.2020 - 06.2022
Marketing Student Director
Florida State University Campus Recreation
05.2019 - 06.2020
Marketing Outreach Assistant
Florida State University Campus Recreation
05.2018 - 05.2019
Master of Science - Marketing
Florida International University
Bachelor of Science - International Affairs
Florida State University
Bachelor of Arts - English (Editing, Writing and Media)
Florida State University