Daniella Salinas
Napa,CA
Summary
Sales professional with proven track record in retail environments, focusing on customer interaction and sales growth. Known for reliability and adaptability in meeting dynamic customer needs and market conditions. Possesses strong communication and collaboration skills, contributing to team success and consistent achievement of sales goals.
Overview
9
9
years of professional experience
Work History
Sales Associate
Kollar Chocolates
Yountville, CA
04.2025 - 04.2026
- Enhanced customer satisfaction through personalized service and product recommendations.
- Managed inventory levels, ensuring optimal stock availability for peak sales periods.
- Trained new associates on product knowledge and effective sales techniques.
- Implemented visual merchandising strategies to increase product visibility and appeal.
- Developed strong relationships with repeat customers, fostering loyalty and retention.
- Maintained calm demeanor and professionally managed issues in busy, high-stress situations.
- fulfilled online shopify orders packaging all products correctly and monitoring whether conditions to determine if product must be iced.
Sales Lead
Pure Barre
Napa, CA
02.2025 - 04.2025
- Led sales team to exceed performance targets through strategic planning and execution.
- Mentored and trained new staff on sales techniques and customer engagement strategies.
- Developed and implemented promotional campaigns to enhance brand visibility and drive membership growth.
- Analyzed sales data to identify trends, optimize inventory, and improve product offerings.
- Fostered relationships with clients to enhance customer loyalty and retention rates.
- Conducted regular training sessions to improve team skills in product knowledge and upselling techniques.
- Organized store merchandise racks and displays to promote and maintain visually appealing environments.
Brand Ambassador
Renewal By Anderson
Napa, CA
01.2025 - 03.2025
- Developed and executed brand promotion strategies to enhance product visibility.
- Collaborated with sales teams to drive customer engagement through targeted outreach initiatives.
- Conducted market research to identify customer preferences and inform brand messaging.
- Coordinated events and demonstrations to showcase products and foster community relationships.
- Generated leads for future business opportunities by collecting customer contact information during promotional events.
Sales Lead Manager
Chicos FAS
Napa, CA
10.2019 - 01.2025
- Developed and implemented strategies to increase sales volume and profit margins.
- Managed a team of 10+ sales representatives in a fast-paced environment.
- Monitored daily, weekly, and monthly performance metrics to ensure targets were met.
- Analyzed customer feedback data to inform product development initiatives.
- Conducted regular training sessions for new and existing sales staff members.
- Spearheaded initiatives to drive customer loyalty programs and cross-selling opportunities.
- Generated ideas for promotional activities to increase brand awareness among target audiences.
- Implemented incentive schemes to motivate the sales team and boost productivity levels.
- Ensured that all team members adhered to established processes and procedures.
- Built relationships with potential customers through cold calling, emailing and networking events.
- Resolved customer complaints quickly while maintaining high standards of service excellence.
- Represented the company at trade shows, conferences and other public relations events.
- Responded to questions from customers after presenting key details about company's products and services.
- Analyzed team performance on weekly basis through review of in-depth reports.
- Collaborated with management to implement marketing initiatives, increasing sales by 15%.
- Tracked monthly sales to generate reports for business development planning.
- Developed sales plans, goals, strategies and objectives to achieve team goals and revenue objectives.
Barista
Golden Bagel &coffee
Napa, CA
07.2017 - 08.2018
- Executed high-quality beverage preparation in fast-paced environment.
- Maintained cleanliness and organization of workstations, ensuring compliance with health standards.
- Trained new baristas on drink recipes and customer service protocols, fostering team efficiency.
- Developed seasonal menu items, enhancing customer experience and driving sales growth.
- Cleaned counters, machines, utensils, and seating areas daily.
- Managed time effectively to balance both front-of-house tasks and back-of-house responsibilities during busy periods.
- Controlled line and crowd with quick, efficient service.
- Maintained and operated espresso machines, blenders, commercial coffee brewers, coffee pots, and other equipment.
Education
High School Diploma -
Vintage High School
Napa, CA06.2018
Skills
- Logical reasoning
- Customer Service
- Attention to Detail
- Customer Relations
- Active Listening
- Organizational Skills
- Professional Demeanor
- Understanding Customer Needs
- Store maintenance
- Calm Under Pressure
- Problem-solving aptitude
- Excellent Communication
- Upselling and Cross Selling
- Sales Leadership
- Sales Tracking
- Training and mentoring
- Goal-Oriented
Timeline
Sales Associate
Kollar Chocolates
04.2025 - 04.2026
Sales Lead
Pure Barre
02.2025 - 04.2025
Brand Ambassador
Renewal By Anderson
01.2025 - 03.2025
Sales Lead Manager
Chicos FAS
10.2019 - 01.2025
Barista
Golden Bagel &coffee
07.2017 - 08.2018
High School Diploma -
Vintage High School