Danielle Abbiss
Troy
Summary
Visionary marketing manager with a proven track record in developing impactful marketing strategies that engage diverse audiences. Expertise in building strong relationships with customers and influencers, resulting in significant brand growth. Skilled in enhancing engagement across multiple platforms through innovative campaigns.
Overview
6
6
years of professional experience
Work History
Marketing Manager
Cedars Bakery
Dearborn
02.2025 - Current
- Developed marketing strategies that increased brand awareness and improved customer engagement.
- Crafted social media marketing strategies that strengthened brand presence and drove sales growth.
- Maintained relationships with key customers through regular communication.
- Cultivated relationships with industry influencers to boost brand visibility.
- Designed graphics and logos for advertisements, newsletters, and other marketing collateral.
Content Creator
Self-employeed
Troy
01.2024 - Current
- Posted useful, creative and timely content on social media, blog and website.
- Utilized editing and photography tools to enhance storytelling.
- Maintained knowledge of digital technology and social media trends, media requirements, and best practices.
- Built relationships with influencers who could help promote the brand's message online.
- Provided support during live events by creating real-time updates via social media outlets.
Social Media Content Creator
Self-employeed
Troy
02.2023 - Current
- Developed content strategy that significantly increased social media followers and engagement.
- Created engaging content for social media platforms, attracting and growing target audiences.
- Collaborated with brands to align content with marketing goals and target audiences.
- Monitored social media and digital content trends to leverage trending topics and share relevant best practices.
- Engaged with followers by responding to comments and messages in a timely manner.
Cashier Manager
Cedars Bakery
Dearborn
01.2020 - Current
- Trained new cashiers on customer service and register procedures.
- Balanced registers and managed cash flow at end of shifts, ensuring accuracy and accountability.
- Resolved customer inquiries and complaints efficiently and professionally.
- Supervised daily operations of cashier team at Cedars Bakery, enhancing customer service and team efficiency.
Education
Bachelor of Science - Marketing Management
Wayne State University
Detroit, MI05-2028
Skills
- Marketing strategy
- Digital marketing
- Social media marketing
- Influencer marketing
- Content creation
- Visual branding
- Content coordination
- Social media management
- Social media platforms
- Video marketing
- Data analytics
- Marketing analytics
- Excel
- Canva
Timeline
Marketing Manager
Cedars Bakery
02.2025 - Current
Content Creator
Self-employeed
01.2024 - Current
Social Media Content Creator
Self-employeed
02.2023 - Current
Cashier Manager
Cedars Bakery
01.2020 - Current
Bachelor of Science - Marketing Management
Wayne State University