Danielle Bastian
Salt Lake City,UT
Summary
Industrious Marketing Specialist offering 7 years of marketing experience along with a decisive and hardworking approach. Talent for devising creative strategies. Demonstrated knowledge of graphic design, copywriting and project management.
Overview
8
8
years of professional experience
Work History
Operations Director
Reliant Plumbing
Austin, TX
04.2024 - Current
- Developed strategic plans for business growth, enabling the company to expand its market share and increase revenue.
- Reviewed financial and operational reports on regular basis to make effective decisions.
- Initiated change management strategies that effectively addressed employee concerns while driving forward organizational transformation efforts.
- Led, supervised and provided strategic direction for workforce of 80 employees.
- Managed financial resources with a focus on cost control, leading to over $300,000 in savings without compromising service quality.
- Recruited and hired top talent by selecting qualified individuals to maximize profitability while building the internal Finance, HR, Operations, Marketing, and Warehouse teams.
- Managed budgets with accuracy, consistently staying within allocated funds without sacrificing operational goals or objectives.
- Led cross-functional teams to successfully execute complex projects on time and within budget constraints.
- Strengthened product branding initiatives by coordinating marketing strategies to optimize outreach.
Marketing Project Manager
PBS Utah
02.2023 - 04.2024
- Evaluated the success of various marketing initiatives through KPI tracking and analysis; made data-driven recommendations for continuous improvement.
- Managed cross-functional teams to ensure seamless collaboration and efficient project execution.
- Oversaw consistent brand messaging across all channels, reinforcing company identity and values.
- Optimized website content for improved search engine rankings and increased organic traffic.
- Streamlined project management processes for improved efficiency and timely completion of tasks.
- Designed eye-catching promotional materials that captured audience attention and communicated key messages succinctly.
Vice President and Editor in Chief
Central Content Pro
01.2021 - 04.2024
- Oversaw, trained and developed writers and associates, assistants and junior editors to optimize production and quality of work
- Maintained client relations through account and project management
- Collaborated with writers and graphic designers to develop content schedules and plan workflows
- Edited articles for grammar, spelling, punctuation, syntax, accuracy and compliance with quality standards
Content Marketing Specialist
RELLO Agency
08.2022 - 01.2023
- Developed and maintained social media pages including writing copy for posts and scripts for videos.
- Created on-brand, best-in-class content, tailored to appropriate customers and built acquisition and adoption campaigns for prospects and customers.
- Maintained content marketing calendar to schedule creation and delivery deadlines.
- Designed sales presentations and materials, as well as search ad graphics.
- Wrote blog copy, newsletters, webpages, and digital ads
Communications and Marketing Director
Anton Jae
01.2017 - 01.2022
- Oversaw website development and social media platforms increasing web traffic by 400% in the first year, and social media engagement by 80% YOY.
- Maintained communication and relationships with clients and vendors.
- Managed social media, video, and graphic design teams.
- Developed, organized, and maintained company file structure and database.
- Contributed to significant policy and corporate culture updates by writing internal manuals and memoranda.
- Managed the development, creation, and implementation of a digital business course including the design, video production, and building the course structure.
Education
Bachelor of Arts - Communications
University of Utah
Salt Lake City, UT05.2017
Associate of Science - General Studies
Utah Valley University
Orem, UT05.2015
Skills
- Proofreading Submissions
- SEO Understanding
- Writer Voice Understanding
- APA Style Guide
- Microsoft Office
- Impeccable Grasp of Grammar
- Develop Story Ideas
- Freelancer Coordination
- Content and Style Updating
- Integrated Marketing
- Social Media Marketing
- Adobe Creative Suite
Timeline
Operations Director
Reliant Plumbing
04.2024 - Current
Marketing Project Manager
PBS Utah
02.2023 - 04.2024
Content Marketing Specialist
RELLO Agency
08.2022 - 01.2023
Vice President and Editor in Chief
Central Content Pro
01.2021 - 04.2024
Communications and Marketing Director
Anton Jae
01.2017 - 01.2022
Bachelor of Arts - Communications
University of Utah
Associate of Science - General Studies
Utah Valley University