Danielle Boyles
Nashville,TN
Summary
An innovative commercial leader with experience leading successful teams in luxury resorts, large convention hotels, and lifestyle hotels. A result driven professional who thrives in challenging situations, not afraid to take calculated risks, and has strong client connections. Enhances brand awareness and optimizes revenue opportunities through team engagement and increased customer loyalty. An excellent communicator who uses data to tell the story and analytics to make smart business decisions to drive overall strategy. A compassionate leader with a servant’s heart who collaborates across company lines, secures financial gains for investors, and motivates her team to be best in class. Most recent experience as hotel General Manager brings a deeper knowledge of operations as an Ideal Team Player, a stronger financial acumen, and better understanding of owner relations.
Overview
16
16
years of professional experience
1
1
Certification
Work History
General Manager
The Bankers Alley Hotel, Hilton Hotels
05.2024 - Current
- First time GM position brought a deeper knowledge and appreciation of hotel operations, a stronger financial acumen, and a better eye for identifying opportunities to drive incremental revenue through activations and programming. Led our team members through a ten-month renovation project, helped create a stronger culture through better communication, strategic hires, and a clear vision for the path ahead. Launched the hotel’s Destination Fee program and proudly hosted Hilton’s Senior Leadership and Commercial meetings, as well as Ownership’s annual Board Meeting. An active community member, collaborating with fellow GMs on marketing initiatives, sits on the Board of the Nashville District Merchant’s Association and Advisory Committee of the Metro Nashville Police Department.
Commercial Director
Hotel del Coronado, Hilton Hotels
06.2022 - 05.2024
- Accountable for all top line revenue performance of this 900-room iconic beachside resort. Led the Sales, Marketing, Revenue Management, Reservations, Catering & Events teams. Worked closely with other departments to identify incremental revenue opportunities. Leading the team through a major 14-month renovation project. Increased group ADR growth year over year by 14 per cent in 2023. Won Hilton’s Global Commercial Team of the Year.
Director of Sales and Marketing
Grand Hyatt Vail
01.2021 - 06.2022
- Strategically repositioned a luxury mountain resort under new brand and ownership. Served on the Executive Committee, rebuilt the Sales, Marketing, and Events teams post-pandemic. Exceeded sales targets in first year by 126 per cent.
Chief Sales Officer
ConferenceDirect
04.2020 - 01.2021
- Expanded the C-Suite level sales initiatives and marketing campaigns, adding new business opportunities for Associates. Improving the overall experience with existing clientele leading to stronger loyalty among the top 300 accounts. Increasing the brand’s footprint and recognition throughout the industry, generating renewed interest and followers through recruiting efforts.
Opening Director of Sales and Marketing
Hyatt Regency Seattle
01.2017 - 04.2020
- Deployed innovative sales tactics and integrated marketing campaigns using an omni-channel strategy to deliver one of Hyatt’s most successful hotel openings on record as a 1200 room convention hotel. Achieved $115M in first year group business with acceptances from 45 key transient accounts, exceeding revenue goals established for Year One and beyond. During the pre-opening phase, was acting Operations Leader for the first 14 months. Awarded Leader of the Year nomination for hiring and developing a marketing and sales Dream Team. Introduced special events and key partnerships to animate the property and fill need periods.
Vice President
HelmsBriscoe
09.2011 - 12.2016
- Improved revenue results by 42% year over year as well as team morale of 12 field market leaders and 300 Associates, generating $46M in annual revenue and increasing associate engagement. Grew the number of paid partners in the Destination Marketing Program from 12 to 170, increasing revenue 111%. Produced the region’s training modules, B2C sales resources and tools, and hosted special client events.
Director of Sales and Marketing
Fairmont Hotels and Resorts
09.2009 - 09.2011
- As a member of the leadership team for the Region, assisted in leveraging the marketing, branding, communications and sales efforts of four iconic, luxury hotels in the region and drove 9.3% growth in overall revenue. Improved brand positioning in the marketplace by repositioning and relaunching hotels as luxury, experiential resorts which led to 25% growth in new customer visits and bookings. Created and coordinated special events and PR opportunities with a cross-functional internal team to drive revenue, customer loyalty and international brand awareness.
Education
Bachelor of Journalism -
Carleton University
Skills
- Result Driven Leader
- Excellent Communicator
- Strong Community Partner
- Integrated Marketer
- Innovative Sales Champion
- Business Development
- Change Management
- Employee development
- Project management
- Business development
- Sales expertise
- Sales team development
- Change implementation
- Community outreach
Certification
- Digital Marketing Certificate, Cornell University, School of Business
- Women in Leadership Certificate, Meeting Professionals International
- Diversity and Inclusion Training, Hyatt Hotels
- Marketing Strategy Certificate, Cornell University, School of Business
- Revenue Management Certificate, Cornell University School of Hotel Administration
- JET Program Ambassador, Japan
Timeline
General Manager
The Bankers Alley Hotel, Hilton Hotels
05.2024 - Current
Commercial Director
Hotel del Coronado, Hilton Hotels
06.2022 - 05.2024
Director of Sales and Marketing
Grand Hyatt Vail
01.2021 - 06.2022
Chief Sales Officer
ConferenceDirect
04.2020 - 01.2021
Opening Director of Sales and Marketing
Hyatt Regency Seattle
01.2017 - 04.2020
Vice President
HelmsBriscoe
09.2011 - 12.2016
Director of Sales and Marketing
Fairmont Hotels and Resorts
09.2009 - 09.2011
Bachelor of Journalism -
Carleton University
Awards
Global Commercial Team of the Year, Hilton Hotels, 2023, SMART Women of the Year, Innovator Category, Smart Meetings Magazine, 2019, Project of the Year, Hyatt Hotels, 2019, Leader of the Year, (nominee), Hyatt Hotels, 2019
PREVIOUS RELEVANT EXPERIENCE
Director of Sales, Fairmont Scottsdale Princess / Global Account Director, Fairmont Hotels & Resorts / Opening Director of Sales & Marketing, SoHo Metropolitan Hotel / Regional Director of Transient Sales, Starwood Hotels / Sales Manager, Fairmont Scottsdale Princess & Royal York, Fairmont Hotels
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