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Results-driven business leader, entrepreneur, and public servant with extensive experience in restaurant ownership, sales, and government leadership. Proven ability to manage multi-faceted operations, drive revenue growth, and develop strategic initiatives that enhance profitability and customer engagement. Adept at sales consulting, brand development, and marketing, with a strong track record of fostering client relationships and increasing market share. Skilled in budget management, payroll, and team leadership, ensuring operational efficiency and long-term success. As a former City Council Member, I bring expertise in policy-making, economic development, and community engagement. Passionate about driving business success through innovative strategies, leadership, and a customer-first mindset.

Dynamic General Manager with 18 years of experience at Sonic Drive-in, driving sales growth and enhancing team performance through strategic leadership and effective training. Expert in financial management and customer service excellence, consistently achieving year-over-year growth while fostering a positive work culture and strong client relationships.
Simultaneously served as maintenance supervisor over the last three years for four separate Drive-Ins facilitating general up-keep and preventive maintenance such as AC unit service and equipment repair. Electrical , plumbing and mechanical services rendered .

I am a purpose-driven marketing and brand leader with over a decade of experience shaping strategy, leading teams, and delivering campaigns that move the needle across Africa.

I joined Simply Black Malawi as a Media Planner and Buyer, quickly advancing through roles due to my strategic vision and leadership capabilities. Today, I serve as Country Manager, having played a central role in reshaping the agency’s footprint and performance in Malawi and beyond. My work goes beyond borders.

I have led integrated brand campaigns across Zambia, Zimbabwe, Namibia, Botswana, Mozambique, Tanzania, and Lesotho, helping regional and international brands achieve relevance, resonance, and results. Reporting directly to the Regional Director based in Zambia, I collaborate closely with our Africa-wide network to ensure consistency, creativity, and commercial impact.

Under my leadership, Simply Black Malawi has evolved from a service supplier to a trusted strategic partner, growing local accounts, securing regional business, and earning industry recognition, including ‘Agency of the Year 2024’ and ‘Outdoor of the Year’ for Airtel Malawi. I lead a diverse team of 15 professionals across creative, production, digital, media, and account management, fostering a culture of ownership, performance, and purpose.

My career has spanned financial services, media, and marketing with hands-on experience in digital banking at CDH Bank and in sales and marketing across radio, TV, and print at Times Group. This mix has sharpened my understanding of consumer behavior and brand storytelling across channels.

I hold a Bachelor’s Degree in Business Administration (Marketing), a Professional Certificate in Digital Marketing, and a Certificate in Client Relationship Management. I’m currently pursuing my MBA in Marketing with the University of Malawi, strengthening my strategic leadership even further. I lead with focus, collaboration, and heart building brands and teams that stand the test of time.

PERSONAL PROFILE A highly motivated and results-oriented IT professional with over 20 years of experience in Technical and Sales. Proven ability to Sell and manage complex IT solutions, lead and mentor teams, and drive business growth through technology. Possesses a deep understanding of SaaS, Cloud and Infrastructure technologies and a strong commitment to staying current with industry trends. Recognized for exceeding performance targets, fostering strong client relationships, and delivering successful IT projects on time and within budget. Eager to leverage expertise to contribute to a dynamic and innovative team. KEY PERFORMANCE AREAS Exceptional communication, interpersonal and customer/ client skills. Experienced in providing high standards of customer service. HyperScaler discussions with Google, AWS and Azure Strong organizational and time management skills. Ability to acquire knowledge quickly and accurately. Ability to adapt quickly to challenges and changing environments. Ability to multi-task, identify and organize priorities. Ability to work effectively both autonomously and within a team. High attention to detail. A pro-active, intuitive, problem-solving approach. A highly professional work ethic.

Caleef Jenkins

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MBA -

Bachelor of Science - Business Administration, Sport Management

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General Manager

Supervisor

Shift Leader

MBA -

Bachelor of Science - Business Administration, Sport Management

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