Danielle Collins
Valparaiso,IN
Summary
Executive Director experienced in driving organizational change and enhancing operational effectiveness. Delivered performance-oriented strategies through strong leadership and problem-solving skills. Admissions Advisor with expertise in student counseling and enrollment management, guided students in achieving career goals while improving recruitment efforts and organizing impactful events.
Overview
16
16
years of professional experience
Work History
Executive Director
Empire Beauty School
Stone Park, Illinois
09.2025 - Current
- Developed strategic partnerships with industry leaders, resulting in increased enrollment opportunities.
- Implemented targeted marketing strategies that expanded enrollment and strengthened community outreach initiatives.
- Recruited, trained, and managed staff members to enhance their effectiveness in achieving organizational goals.
- Led staff training sessions to improve teaching methods and student engagement strategies.
- Fostered a positive school culture to promote collaboration among faculty and students.
- Provided oversight of all departments to ensure compliance with established policies and procedures.
- Managed daily administrative functions including personnel file maintenance and payroll processing.
- Stayed up-to-date on best practices and cutting-edge ideas to improve organizational effectiveness.
Admissions Advisor
Tricoci University of Beauty Culture
Chicago, IL
02.2022 - 07.2023
- Assessed students' abilities and recommended programs to enhance their academic journeys.
- Assessed student interests and skills and provided strategic information about pursuing suitable programs.
- Identified and resolved concerns of incoming students and parents to facilitate smoother transitions.
- Regularly met with enrolled students to confirm success and identify problem areas.
- Reviewed admissions applications and evaluated student credentials.
- Explained institution's fee structure, amenities, courses, and facilities to inform prospective students and parents.
- Planned and promoted career planning presentations, work experience programs and career workshops.
- Provided resources to support students in achieving career goals.
Guest Service Representative
Tricoci University of Beauty Culture
Chicago, IL
09.2019 - 07.2020
- Managed check-in and check-out procedures for guests.
- Scheduled and confirmed reservations for guests.
- Delivered exceptional customer service to every customer by leveraging extensive knowledge of products and services and creating welcoming, positive experiences.
- Engaged previous guests and potential visitors with event information, enhancing clientele relationships.
- Addressed customer inquiries regarding products, services, and company information, ensuring satisfaction and clarity.
- Remedied issues quickly and effectively through active listening, conflict resolution, and dynamic communication skills.
- Educated new personnel on company operations, policies, and services, fostering effective team integration.
- Calculated correct order totals, updated accounts, and maintained detailed records for inventory management.
Cosmetic Counter Manager
Von Maur
Decatur, IL
08.2015 - 07.2017
- Achieved sales goals by delivering consistent and reliable service.
- Developed in-depth product knowledge and kept up to date with latest trends in beauty to avail of resources and apply best practices.
- Demonstrated products to emphasize features and effectively address customer objections.
- Created a welcoming atmosphere for customers through engaging conversation and personal connection.
- Engaged in friendly conversation with customer to better uncover individual needs.
- Followed up with customers to increase satisfaction with purchases and services.
- Opened, shelved and merchandised new products in visually appealing and organized displays for optimal sales promotions.
- Established strong relationships with customers to enhance loyalty..
- Kept work areas, tools, and equipment clean and properly sanitized to minimize disease transfer and health risk of shared environment.
Cosmetic Beauty Advisor
Macys
Skokie, IL
01.2013 - 07.2015
- Executed product demonstrations and sample applications, increasing brand visibility and customer interest.
- Provided make-up tips and tutorials reflecting latest trends, enhancing customer engagement.
- Boosted satisfaction and repeat business by recommending products in alignment with customer needs.
- Built customer loyalty and retention by delivering excellent shopping experiences.
- Achieved monthly sales targets by actively engaging with customers and promoting products, supporting organizational health through consistent and reliable service.
- Applied merchandising and housekeeping procedures, adhering to corporate, and brand standards.
- Protected store assets and inventory via loss prevention procedures.
Salon Manager
Hair Cuttery
Skokie, IL
09.2010 - 07.2015
- Built business through commitment to excellent customer service, fostering customer loyalty and enhancing retention.
- Increased customer base through targeted outreach and engagement efforts. and boosted loyalty with strategic engagement and marketing strategies.
- Achieved personal sales goals by upselling products to meet individual needs.
- Maximized business efficiency by completing thorough and accurate daily management tasks such as overseeing registers, organizing inventory, and delegating tasks.
- Provided staff coaching, mentoring, and consultation to enhance performance and professional development.
- Maintained general appointment calendar and set shift schedules.
- Organized employee scheduling to ensure optimal staffing coverage. to maintain adequate coverage during business hours.
- Managed cash flow, business transactions, banking, and accounting processes.
Education
Cosmetology - Cosmetology
Tricoci University of Beauty Culture
Chicago, ILMakeup Artist Certification -
London Eyes Makeup Academy
Chicago, ILSkills
- Student recruiting
- Student enrollment
- Interviewing techniques
- Strategic partnerships
- Compliance oversight
- Organizational goal alignment
- Community engagement initiatives
- Educational outreach initiatives
- Strategic event coordination
- Staff management
- Staff training
- Performance coaching
- Team collaboration
- Effective communication
- Conflict resolution
- Staff management
Timeline
Executive Director
Empire Beauty School
09.2025 - Current
Admissions Advisor
Tricoci University of Beauty Culture
02.2022 - 07.2023
Guest Service Representative
Tricoci University of Beauty Culture
09.2019 - 07.2020
Cosmetic Counter Manager
Von Maur
08.2015 - 07.2017
Cosmetic Beauty Advisor
Macys
01.2013 - 07.2015
Salon Manager
Hair Cuttery
09.2010 - 07.2015
Cosmetology - Cosmetology
Tricoci University of Beauty Culture
Makeup Artist Certification -
London Eyes Makeup Academy