Danielle Eastberg
Sr Director Data And Functional Architect
1020 Eagle Ridge,GA
Summary
I have been in many roles for over 20 years in various industries including software, financial, waste, and oil. With a passion for business, I have utilized my unique ability to understand business operations and processes to strategize, market, and optimize each company I have represented. Efficiency driven, I am dedicated to creating better business practices and elevating the business model as a whole.
I leverage my unique skillset in the Information Technology industry to drive efficiency into complex systems as in Greenfield integrations with Salesforce.com. I'm adept at translating legacy business processes and systems into more agile cloud based software systems, which is augmented by my natural talent to bridge the gap between business and "geek". My passion for elevating those around me to reach their peak potential makes me a natural leader and teacher.
Overview
14
14
years of professional experience
4
4
years of post-secondary education
2
2
Certifications
Work History
Data & Functional Architect/Senior Product Owner
Equifax
Atlanta, GA
06.2019 - Current
- Maintained strict adherence to project deadlines by effectively prioritizing tasks and communicating progress updates regularly with stakeholders.
- Simplified complex data models, optimizing performance and facilitating accurate reporting.
- Mentored junior team members to enhance their understanding of functional architecture concepts and best practices.
- Collaborated with cross-functional teams to ensure seamless integration of system components for a cohesive end product.
- Resolved interdependencies between various system components by establishing clear lines of communication between involved parties.
- Conducted comprehensive testing to identify issues early in the development process, ensuring timely resolution before deployment.
- Enhanced user experience with the development of user-friendly interfaces and easy-to-navigate design layouts.
- Maximized system functionality through expert troubleshooting, addressing issues promptly to minimize downtime.
- Streamlined business processes for improved efficiency by conducting thorough gap analysis and recommending appropriate solutions.
- Proactively identified risks associated with proposed solutions and developed mitigation strategies accordingly.
- Developed high-quality documentation, including functional designs, test plans, and training materials, to support project delivery and knowledge transfer.
- Achieved successful system implementations by identifying functional requirements and translating them into technical specifications.
PProduct Manager/Senior Business Analyst/pp/p
Eliassen Group for Equifax
Atlanta, GA
10.2018 - 06.2019
- Transformational goal alignment to drive insights into lead to cash value improving win rates, revenues, collaboration, data integrity, customer experience, and engagement:
- Ownership of Governance model to transform business process.
- Cross-functional lead on Project to consolidate multiple legacy CRMs into Salesforce.com at an Enterprise level.
- Integration of Proprietary software solutions with Salesforce technology.
- Fostering cross department relationships.
- Data Migration work stream lead working to achieve Enterprise master data in new Salesforce.com instance.
- Manages relationship with Business Units, Master Data and development teams.
- Works with development team to clarify user stories, product vision, specifications, manage backlogs, and maximizing the product's value to the business.
- Translates business intentions to the development team.
- Interviews and trains new team members.
PSalesforce Relationship Manager/pp/p
Angel Oak Companies
Atlanta, GA
07.2017 - 10.2018
- Driving scalable efficient cloud based systems and integration to feed lead to cash model to significantly increase loan volumes:
- Responsible for Vendor relations to deliver business requirements.
- Direct report to C-Level.
- Directed four separate salesforce.com instances, managed packages, APIs, and integrations for four separate business units.
- Represented Salesforce application in Change Control with Security, Internal IT & Loan Origination system Encompass.
- Managed releases for four separate salesforce.com instances.
- Worked with development team & business to clarify user stories, product vision, specifications, manage backlogs, and maximizing the product's value to the business.
- Communicated business intentions to the development team.
- Interviewed and trains new team members.
- Team lead for developers, administrators, and project managers.
PAVP, Business Information Officer/pp/p
Primary Capital Mortgage, LLC
Atlanta, GA
06.2015 - 07.2017
- Strategic goal to establish a primary communication portal to increase active users, shorten time to loan closure, improve on-boarding efficiency, and increase number of funded loans:
- Drove alignment with strategic vision for:
- New Retail rollout for Salesforce, Marketing, and Salesforce deployment.
- New Wholesale Partner Portal built in Salesforce Communities.
- Collaborated with CIO/CMO to create IT & Marketing Strategy.
- Direct report to C-Level.
- Maintained relationships with vendors.
- Ownership of salesforce.com instance, managed packages, APIs, and integrations for Retail, Wholesale & Compliance business units.
- Represented Salesforce application in Change Control with Security, Internal IT & Loan Origination system Encompass.
- Collaborated releases for salesforce.com instance.
- Worked with development team & business to clarify user stories, product vision, specifications, manage backlogs, and maximizing the product's value to the business.
- Communicated and translated business intentions to the development team.
- Interviewed and trained new team members.
- Managed System Administrators and Business Analysts for Salesforce team.
PSalesforce Administrator/Business Analyst/Retail Sales Operations Manager/Special Projects Manager/pp/p
Generation Mortgage Company
Atlanta, GA
04.2011 - 04.2015
- Leveraging Market data analysis to maximize the Reverse Mortgage market in order to increase lead to cash.
- Leads Market data analysis.
- Collaborated Marketing for Retail call center marketing campaigns, tracking, websites, collateral and SEM/SEO.
- Managed salesforce.com instance, managed packages, APIs, and integrations for Retail, Wholesale & Compliance business units.
- Represented Salesforce application in Change Control with Security, Internal IT & Loan Origination system Mortgage Cadence.
- Worked with development team & business to clarify user stories, product vision, specifications, manage backlogs, and maximizing the product's value to the business.
- Communicated business intentions to the development team.
- Interviewed and trains new team members.
- Managed Salesforce administrators, CSRs, and Sales Team.
- Successfully realigned wholesale sales team data and setup process for mass communications to partners.
- Call center structure build-out for Wholesale Internal account Executives to improve call routing.
- Improved process for API creation and changes within Salesforce to improve security.
- Ideation of strategic vision of GMC University website launch.
Education
High School Diploma -
Reed-Custer High School
Illinois 08.1988 - 06.1992
Skills
Salesforce
Indirect team leader
Microsoft Office Suite
Pardot
Silverpop Engage
Leadership
Strategy
Vendor Relationships
Lead Management
Project Management
Certification
Certified Salesforce Administrator
Timeline
Certified Salesforce Data Architect
08-2023
Data & Functional Architect/Senior Product Owner
Equifax
06.2019 - Current
PProduct Manager/Senior Business Analyst/pp/p
Eliassen Group for Equifax
10.2018 - 06.2019
Certified Salesforce Administrator
09-2018
PSalesforce Relationship Manager/pp/p
Angel Oak Companies
07.2017 - 10.2018
PAVP, Business Information Officer/pp/p
Primary Capital Mortgage, LLC
06.2015 - 07.2017
PSalesforce Administrator/Business Analyst/Retail Sales Operations Manager/Special Projects Manager/pp/p
Generation Mortgage Company
04.2011 - 04.2015
High School Diploma -
Reed-Custer High School
08.1988 - 06.1992