Danielle Ferguson
Account Director Fundraising
Terre Haute,IN
Summary
Highly accomplished Account Director with 18 years of successful fundraising experience. Recognized expertise in direct response television ad Connected TV, leveraging cutting-edge strategies to drive impactful campaigns. Proven track record in both inbound and outbound tele-fundraising, consistently exceeding targets and building strong donor relationships. A strategic thinker with exceptional communication skills, adept at collaborating with omni channel teams to achieve organizational goals. Committed to driving outstanding results through innovative approaches and exceptional customer service.
Overview
18
18
years of professional experience
Work History
Account Director
Moore Media
Lanham, MD
03.2016 - Current
- Proficient in developing and executing highly effective DRTV campaigns, utilizing persuasive messaging and creative visuals to drive donor response
- Extensive knowledge of leveraging the power of CTV to engage and convert target audiences utilizing data-driven insights to optimize campaign performance
- Implementing targeted market strategies, maximizing ROI by reaching the right audience with the right message
- Proven ability to manage end-to-end fundraising campaigns from strategy development and budgeting to implementation, monitoring and evaluation
- Strong focus on building and nurturing long-term donor relationships.
Senior Account Executive
InfoCision Management
Akron, OH
09.2005 - 03.2016
- Skilled in inbound and outbound tele-fundraising techniques, including building rapport with donors, delivering compelling pitches, and overcoming objections
- Demonstrated ability to consistently meet or exceed fundraising targets, employing creative strategies and innovative approaches to drive donor engagement through tele-fundraising.
Education
Bachelor of Science - Marketing
Kent State University
12.1991
Skills
- Fundraising Campaigns
- Donor Development
- Annual Giving Campaigns
- Program Development
- Strategic Planning
- Direct Response Television
Timeline
Account Director
Moore Media
03.2016 - Current
Senior Account Executive
InfoCision Management
09.2005 - 03.2016
Bachelor of Science - Marketing
Kent State University