Danielle Hattrich
Vernon,NJ
Summary
Retail innovator with a demonstrated history of working in a fast-paced retail corporate environment. Competent in creating and implementing style guides and standards for excellence. Experienced in team leadership and development. Passion for driving a clear line of communication written and verbally. Ability to manage external agencies and production vendors. Skilled in Sketchup Design software, Adobe Creative Cloud (Illustrator, InDesign, Photoshop), planograms, visual merchandising and asset management.
Overview
14
14
years of professional experience
Work History
Channel Manager
Samsung Electronics America
Ridgefield Park, NJ
05.2022 - Current
- Leads go-to-market retail strategies for Samsung mobile product launches in Verizon stores.
- Works directly with Verizon’s indirect partners to obtain store-level detail, communicate upcoming launch deliverables and provide support pertaining to Samsung fixtures/demo devices.
- Creates plan proposals and works closely with finance partners to align on forecast and ensure all projects are within budget (35M annually).
Director, Visual Merchandising & Design
TRU Kids Brands
Parsippany, NJ
05.2021 - 07.2021
- Primary point person for all Toys”R”Us and Babies”R”Us branded designs and layouts pertaining to in store execution.
- Developed strategic store-in-store concepts leading to collaboration with Macy’s.
- Delivered merchandising direction and conceptual design aid for Toys"R"Us flagship at American Dream.
- Generated materials for varied in-store brand displays.
Manager, Visual & Compliance (Global)
TRU Kids Brands
Parsippany, NJ
05.2019 - 05.2021
- Reported to VP of Global Store Design as Visual Lead for the re-launch of two Toy “R” Us stores in the US.
- Collaborated with Global Markets to customize Style Guides for over 800 stores.
- Delivered retail solutions with comprehensive 3D Sketchup designs.
- Performed monthly compliance reviews of licensee visual collateral usage by auditing ecommerce, social media and web page content.
Manager, Visual Merchandising
Toys “R” Us
Wayne, NJ
11.2014 - 04.2019
- Managed end-to-end process for merchandising display initiatives.
- Managed annual project workload totaling $10M.
- Led visual design coordinator team, focusing on enhancing project management skills.
- Oversaw the entire process of toy fair trade show projects including logistics, design layout and creative aspects.
Assistant Manager, Merchandise Presentation
Toys “R” Us
Wayne, NJ
01.2014 - 11.2014
- Team leader of four space planners with a focus on onboarding and development.
- Facilitated progress of key calendar events, meeting critical reset and refresh dates.
- Collaborated with merchandising, planning, allocation, visual merchandising and store operations routinely to enhance business processes.
Planner, Space Management
Toys “R” Us
Wayne, NJ
09.2010 - 01.2014
- Created planograms for assigned categories.
- Collaborated with multiple teams to implement planogram strategies.
- Delivered consistent updates on evolving merchandising plans to field staff.
Education
BS - Business Administration, Marketing Concentration
Ramapo College of New Jersey
Skills
- Project Management
- Visual Merchandising
- Licensing Brand Compliance
- In Store Retail Displays
- Creative Asset Management
- Adobe Creative Cloud (Photoshop, Illustrator, InDesign)
- Sketchup 3D Visualization
- Overall In-Store Retail Experience
- Leadership
Timeline
Channel Manager
Samsung Electronics America
05.2022 - Current
Director, Visual Merchandising & Design
TRU Kids Brands
05.2021 - 07.2021
Manager, Visual & Compliance (Global)
TRU Kids Brands
05.2019 - 05.2021
Manager, Visual Merchandising
Toys “R” Us
11.2014 - 04.2019
Assistant Manager, Merchandise Presentation
Toys “R” Us
01.2014 - 11.2014
Planner, Space Management
Toys “R” Us
09.2010 - 01.2014
BS - Business Administration, Marketing Concentration
Ramapo College of New Jersey
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