Danielle Oborski-Westerfield
Noblesville,IN
Summary
REGIONAL EMPLOYEE RELATIONS MANAGER
Extremely talented and versatile professional, offering progressive background and skills in developing, implementing and administering management-labor relations area of the personnel program in an effort to improve employee relations. In-depth knowledge of management-employee relations; the principles, practices, and procedures of Human Resources Management.
Thorough knowledge in the specific areas of merit systems; job content, qualifications, educational and training requirements of a wide variety of occupations and wage and salary administration. Strong people management skills, gained through managing and developing teams. Superb communication, interpersonal, leadership and project management skills; excels in challenging environments.
Areas of Key Strengths:
Operations Management Relationship Management Performance Management
Sales & Marketing Team Development Strategic Planning
Recruitment and Staffing Critical Problem Resolution Coaching, Mentoring & Training
Overview
35
35
years of professional experience
Work History
Regional Employee Relations Manager
SKECHERS USA
Indianapolis
01.2008 - 01.2023
- Directly responsible for labor and employee relations administration, personnel management, and administration of employees, safety programs, and risk management programs
- Develop, interpret, and recommend program goals and objectives, policies, and procedures, and courses of action
- Supervise and provide direction to subordinate staff engaged in developing and administering recruitment and selection procedures and personnel policies and procedures
- Evaluate problems, such as: working conditions, disciplinary actions, and employee and applicant appeals and grievances.
- Devised hiring and recruitment policies for 10,000-employee company
- Devised hiring and recruitment policies for 10,000-employee company
- Implemented team feedback to recommend corrective action to senior leadership
- Answered management and employee questions, interpreted contracts and resolved issues
- Promoted employee welfare by maintaining proper protocols throughout investigations and disciplinary procedures
- Promoted harmonious working climate to boost morale and productivity
- Leveraged team exercises, group discussions and videos to instruct participants
- Processed new hires, transfers, and separations
- Devised robust training programs to strengthen investigatory skills, legal understanding, and motivational strategies
- Developed performance metrics and dashboard interfaces to keep track of internal benchmarking and progress against goals
- Worked with managers to achieve compliance with organizational policies, providing clarifying information and recommending necessary changes
- Implemented team feedback to recommend corrective action to senior leadership.
- Promoted employee welfare by maintaining proper protocols throughout investigations and disciplinary procedures.
- Leveraged team exercises, group discussions and videos to instruct participants.
- Processed new hires, transfers, and separations.
- Devised robust training programs to strengthen investigatory skills, legal understanding, and motivational strategies.
- Developed performance metrics and dashboard interfaces to keep track of internal benchmarking and progress against goals.
- Enhanced team workflows and employee job satisfaction by coordinating communication between managers and employees.
- Developed comprehensive process for new hires and reviewed new hire productivity, optimizing onboarding effectiveness.
- Created and implemented forward-thinking initiatives to improve employee engagement.
- Discovered and resolved complex employee issues that affected management and business decisions.
- Coordinated technical training and personal development classes for staff members.
- Maintained current knowledge of industry regulations and legislation to amend policies and promote compliance.
- Instructed senior leaders on appropriate employee corrective steps.
- Updated training processes by reviewing existing documentation, leveraging feedback from associates and working with legal and compliance teams.
- Structured compensation and benefits according to market conditions and budget demands.
- Liaised between multiple business divisions to improve communications.
- Distributed employee engagement surveys to identify areas of improvement.
- Utilized compliance tools, corrective actions and identification of deficiencies to mitigate audit risks.
Regional Sales Manager
SKECHERS USA
01.2007 - 01.2008
- Supervised top region in company
- Promoted and developed District Mangers to next level positions
- Oversaw three concepts in retail division
- Established sales objectives by creating sales plan and quota in support of national objectives
- Recommended product lines by identifying new product opportunities, and/or product, packaging, and service changes; surveying consumer needs and trends; tracking competitors.
- Managed team of 10 District Managers consistently achieved high sales targets
- Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships
- Participated in sales calls with direct reports to strengthen customer relationships and uncover possible opportunities for growth
- Generated detailed sales reports and forecasts to analyze performance and track progress
- Collaborated with senior executives to evaluate performance in regional area and develop strategies to expand revenue generation
- Developed sales strategy based on research of consumer buying trends and market conditions
- Effectively recruited and hired highly talented individuals bringing exceptional skills and expertise to sales team
- Developed and managed budgets to confirm proper use of resources and maximize profitability
- Introduced cost-saving initiatives to reduce losses and increase profit margin
- Collaborated with upper management to implement continuous improvements and exceed team goals
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues
- Compiled and analyzed data to determine approaches to improve sales and performance
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience
- Evaluated costs against expected market price points and set structures to achieve profit targets
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy
- Implemented systems and procedures to increase sales
- Enhanced profitability by developing pipelines utilizing marketing and sales strategies
Owner
EXPERESS PERSONNEL SERVICES
Evansville, IN
01.2005 - 01.2007
- Managed and directed daily business operations
- Staff for top office and industrial companies in South West Indiana
- Board Member of leadership Evansville.
- Founded and managed Staffing business, growing revenue to $500,000 in first year
- Managed day-to-day business operations
- Consulted with customers to assess needs and propose optimal solutions
- Trained and motivated employees to perform daily business functions
- Evaluated suppliers to maintain cost controls and improve operations
- Established foundational processes for business operations
- Enhanced operational efficiency and productivity by managing budgets, accounts, and costs
- Monitored market conditions to set accurate product pricing and take advantage of emerging trends
- Trained and developed team members to build human capital
- Conducted target market research to discover customer needs and analyze competitor trends
- Established, optimized and enforced business policies to maintain consistency across industry operations
- Cultivated forward-thinking, inclusive and performance-driven company culture to lead industry innovations
- Prepared bank deposits and handled business sales, returns and transaction reports
- Oversaw business budget planning and administration, accounting functions, purchasing, and bi-weekly payroll to handle financial needs
- Developed and implemented marketing strategies to generate new customers and increase sales and profit margins
- Put together realistic budgets based upon costs and fees for successfully operating business
- Introduced new methods, practices, and systems to reduce turnaround time
- Adhered to regulatory and policy changes and made necessary adjustments to maintain overall success
- Prepared annual budgets with controls to prevent overages
- Performed statistical analyses to gather data for operational and forecast team needs
- Interacted well with customers to build connections and nurture relationships
- Trained new employees on proper protocols and customer service standards
- Trained and guided team members to maintain high productivity and performance metrics
- Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service
- Assisted in recruiting, hiring and training of team members
- Scheduled employees for shifts, taking into account customer traffic and employee strengths
- Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits
- Managed purchasing, sales, marketing and customer account operations efficiently
- Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness
- Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization
- Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills
- Reduced operational risks while organizing data to forecast performance trends
- Reduced budgetary expenditures by effectively negotiating contracts for more advantageous terms
District Manager
STARBUCKS COFFEE
, Western, IN
01.2004 - 01.2005
- Successfully developed entire South West Indiana stores
- Opened 8 stores within one year
- Worked on team of Executives in Mid West Region
- Recruited staffs for all stores by utilizing street teams to find best people
- Involved in local community to promote brand.
- Supervised [Number] locations to enforce high-quality standards of operation
- Located, developed, and promoted talented employees to cultivate collaborative and hardworking leadership team
- Modeled best practices for sales and customer service
- Coordinated with other district managers to actualize performance improvement strategies
- Built positive and productive relationships with store and field leadership
- Met deadlines by proactively managing individual and team tasks and streamlining processes
- Worked diligently to resolve unique and recurring complaints, promoting loyalty, and enhancing operations
- Exceeded sales targets with well-developed sales strategy and empowering team coaching
- Generated financial and operational reports to assist management with business strategy
- Optimized in-store merchandising and monitored inventory availability to increase sales
- Optimized team performance with newly implemented sales and merchandising procedures
- Held meetings with director to identify techniques to overcome sales obstacles
- Introduced cost-saving initiatives to reduce losses and increase profit margin
- Worked collaboratively with loss prevention to decrease shrink and boost loss awareness
- Developed sales strategy based on research of consumer buying trends and market conditions
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement
- Collaborated with upper management to implement continuous improvements and exceed team goals
- Built relationships with customers and community to establish long-term business growth
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth
- Compiled and analyzed data to determine approaches to improve sales and performance
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience
- Organized promotional events and interacted with community to increase sales volume
- Facilitated business by implementing practical networking techniques
- Developed compelling presentation decks to gain approval for ideas and communicate results
- Drove sales by developing multi-million dollar sales
Senior District Manager
VICTORIA’S SECRET
San Francisco
01.2003 - 01.2004
- Supervised nine high profile stores with six being recognized by company as Top 170 store
- Achieved remarkable results earning praise and held as example to all district managers by COO of Limited Brands at 2004 Victoria’s Secret annual brand conference
- Managed opening of new locations in San Francisco and other districts based upon superior ability to coordinate and manage complex projects and achieve success.
- Met deadlines by proactively managing individual and team tasks and streamlining processes.
- Built positive and productive relationships with store and field leadership.
- Located, developed, and promoted talented employees to cultivate collaborative and hardworking leadership team.
- Worked diligently to resolve unique and recurring complaints, promoting loyalty, and enhancing operations.
- Coordinated with other district managers to actualize performance improvement strategies.
- Generated financial and operational reports to assist management with business strategy.
- Modeled best practices for sales and customer service.
- Exceeded sales targets with well-developed sales strategy and empowering team coaching.
- Worked collaboratively with loss prevention to decrease shrink and boost loss awareness.
- Held meetings with director to identify techniques to overcome sales obstacles.
- Optimized in-store merchandising and monitored inventory availability to increase sales.
- Optimized team performance with newly implemented sales and merchandising procedures.
- Opened and closed location and monitored shift changes to uphold successful operations strategies and maximize business success.
- Established team priorities, maintained schedules and monitored performance.
- Evaluated employee performance and conveyed constructive feedback to improve skills.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Cultivated positive rapport with fellow employees to boost company morale and promote employee retention.
- Improved staffing during busy periods by creating employee schedules and monitoring call-outs.
- Established performance goals for employees and provided feedback on methods for reaching those milestones.
- Managed senior-level personnel working in marketing and sales capacities.
District Manager
ANCHOR BLUE
, CA
01.2002 - 01.2003
- Closely monitored individual store performance to ensure target sales and profits goals are being meet
- Successfully increased customer service and sales by bringing skeleton staffing levels back up to normal and promoting power of scheduling.
- Supervised12 locations to enforce high-quality standards of operation
Regional Manager
KENNETH COLE
New York, NY
01.1998 - 01.2001
- Established professional sales force ensuring individuals are developed to maximize their potential to achieve region goals/company goals and establishing professional, on-going rapport with retail community
- Conducted business strategy and analysis, and promotional programming
- Identified volume opportunities within territory – strategizing plan to achieve annual sales goals
- Expanded West Coast region from 13 to 27 location including three flagship stores located in San Francisco, Las Vegas, and Seattle
- Enhanced productivity by leading development of Sales Generating Training Program.
- Supervised staff to optimize brand expansion initiatives and productivity
- Established and maintained operational standards for 16 locations
- Worked diligently to resolve unique and recurring complaints, promoting loyalty, and enhancing operations
- Managed P&L to decrease discrepancies and retain timely and under-budget project completion
- Forecasted sales and established processes to achieve sales objectives and related metrics
- Built and deepened partnerships with industry leaders to strengthen collaborative efforts and promote mutual profitability
- Developed sales strategy based on research of consumer buying trends and market conditions
- Leveraged profit opportunities by recruiting top talent and managing brand image to exceed plan performance
- Boosted brand growth by devising strategic network and marketing tactics
- Introduced cost-saving initiatives to reduce losses and increase profit margin
- Engineered effective inventory management strategies and loss prevention initiatives to keep shrink below 1%
- Identified above-average stores for acquisition of under-performing stores, and implemented change management and network restructuring strategies
- Located, developed, and promoted talented employees to cultivate collaborative and hardworking leadership team
- Coordinated with other district managers to actualize performance improvement strategies
- Generated financial and operational reports to assist management with business strategy
- Modeled best practices for sales and customer service
- Exceeded sales targets with well-developed sales strategy and empowering team coaching
- Worked collaboratively with loss prevention to decrease shrink and boost loss awareness
- Optimized in-store merchandising and monitored inventory availability to increase sales
- Evaluated employee performance and conveyed constructive feedback to improve skills
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement
- Trained personnel in equipment maintenance and enforced participation in exercises focused on developing key skills
- Improved staffing during busy periods by creating employee schedules and monitoring call-outs
- Established performance goals for employees and provided feedback on methods for reaching those milestones
- Successfully managed budgets and allocated resources to maximize productivity and profitability
Coast Regional Manager
East, NINE WEST / 9 & CO
Westchester, NY
01.1988 - 01.1998
- Effectively implemented, directed and ensured compliance of sales and marketing policies, programs, and initiatives that drive profitable sales growth
- Productively exceeded sales and operational goals on consistent basis, earning recognition from senior executives
- Played key role as training manager for newly promoted managers, contributing to success of the company
- Exceeded sales and operational goals on a consistent basis.
- Established and maintained operational standards for 140 locations
- Engineered effective inventory management strategies and loss prevention initiatives to keep shrink below 1%
Education
Bachelor of Science - Employment Law
Indiana Wesleyan University
Marion, IN07.2025
PHR - Human Resources Development
SPHR
On Line12.2014
High School Diploma -
Daviess County High School
Owensboro, KY05.1968
Skills
- Recruitment and Retention
- Organizational Development
- Policy Implementation
- Project Management
- Performance Management
- Workplace Investigations
- Adaptability and Flexibility
- Decision Making
- Training and Development
- Time Management
- Multicultural Sensitivity
- Labor Relations
- Stakeholder Management
Timeline
Regional Employee Relations Manager
SKECHERS USA
01.2008 - 01.2023
Regional Sales Manager
SKECHERS USA
01.2007 - 01.2008
Owner
EXPERESS PERSONNEL SERVICES
01.2005 - 01.2007
District Manager
STARBUCKS COFFEE
01.2004 - 01.2005
Senior District Manager
VICTORIA’S SECRET
01.2003 - 01.2004
District Manager
ANCHOR BLUE
01.2002 - 01.2003
Regional Manager
KENNETH COLE
01.1998 - 01.2001
Coast Regional Manager
East, NINE WEST / 9 & CO
01.1988 - 01.1998
Bachelor of Science - Employment Law
Indiana Wesleyan University
PHR - Human Resources Development
SPHR
High School Diploma -
Daviess County High School