Danielle Vass
Phoenix,AZ
Summary
Collaborative professional adept at navigating shifting priorities, committed to delivering measurable results through organic content strategy, SEO, and innovative digital marketing.
Embodies enthusiasm and unwavering commitment to perpetual skill enhancement and growth.
Overview
6
6
years of professional experience
Work History
Senior Website Merchandising & Content Creation Sp
Pinnacle Fertility
Scottsdale, AZ
05.2025 - Current
- Lead social and content strategy for a national fertility network supporting patient growth and brand trust.
- Built and scaled social accounts across platforms from the ground up, driving 7-12M+ organic views annually. Specializing in highly educational, video content that combats misinformation online.
- Develop patient-centered storytelling that balances emotional sensitivity, clinical accuracy, and compliance.
- Partner cross-functionally with marketing, paid media, and clinical experts to align organic and paid strategies.
- Use performance data and audience insights to guide creative direction and optimize content effectiveness.
Senior Social Media and Content Specialist
Pinnacle Fertility
Scottsdale, AZ
07.2023 - 05.2025
- Implemented detailed research and precise fact-checking processes to ensure high standards of content quality.
- Utilized audience data to craft tailored content, improving engagement and relevance in messaging.
- Developed and executed streamlined content processes utilizing innovative project management solutions.
- Collaborated with subject matter experts to enhance the integrity and trustworthiness of published materials.
- Engaged with cross-functional teams to ensure cohesive brand messaging across all marketing and communication platforms.
- Coordinated editorial calendar activities, ensuring punctual release of pertinent and high-caliber content.
- Led creative planning and review sessions, engaging with a dynamic team to improve the quality of content and design deliverables.
Content Manager/Marketing Coordinator
New Hope Fertility
New York, NY
07.2021 - 07.2023
- Developed and executed content marketing strategies to drive traffic, engagement, and conversion.
- Produced blog posts, social media content, email marketing campaigns, and video scripts.
- Collaborated with cross-functional teams to develop and execute marketing plans that aligned with business goals.
- Tracked and analyzed performance metrics to optimize content marketing strategies.
- Managed and grew social media channels, including TikTok, Instagram, Facebook, Twitter, and LinkedIn.
- Created and managed email marketing campaigns, resulting in a 25% increase in open rates and a 15% increase in click-through rates.
Freelance Social Media Manager
MASH, Maricopa Animal Safe Haven
04.2020 - 06.2020
- Curated community outreach through social media to drive donations while building brand recognition.
- Monitored the online presence of the company's brand to engage with users and strengthen customer relationships.
- Identified target market and key segments through in-depth analysis of markets and related trends.
- Crafted Facebook and Instagram to build and manage a strong online community.
- Increased customer engagement through social media.
Content Specialist
Prisma Graphic
10.2019 - 06.2020
- Managed dynamic social media schedule, while producing projects involving creative conceptualization, copywriting, photography, video editing, and RFP's.
- Researched consumer trends and behavior, as well as SEO techniques, to drive digital engagement through creative content.
- Developed an omnichannel presence while maintaining a consistent brand image across social media platforms.
- Develop original content through social listening and independent sources.
- Strengthened content through proofreading and editing.
Education
Bachelor of Science - Strategic Communication
Northern Arizona University
Flagstaff, AZSkills
- Content strategy development
- Data-driven decision making
- Multimedia content creation
- Copywriting expertise
- Brand voice consistency
- Editorial planning
- Competitor content analysis
- Creative storytelling techniques
- Video production
- Social media content campaigns
- Graphic design
- Social media expert
Timeline
Senior Website Merchandising & Content Creation Sp
Pinnacle Fertility
05.2025 - Current
Senior Social Media and Content Specialist
Pinnacle Fertility
07.2023 - 05.2025
Content Manager/Marketing Coordinator
New Hope Fertility
07.2021 - 07.2023
Freelance Social Media Manager
MASH, Maricopa Animal Safe Haven
04.2020 - 06.2020
Content Specialist
Prisma Graphic
10.2019 - 06.2020
Bachelor of Science - Strategic Communication
Northern Arizona University