Summary
Overview
Work History
Education
Skills
Leadership Experience
Accomplishments
Timeline
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DAnielle WESTERFIELD

Washington,DC

Summary

Dynamic business development and account management professional with a proven track record at KPMG US, adept at managing cross-functional account operations and strategy. Successfully drove growth initiatives, identifying new market opportunities, and enhancing stakeholder engagement. Proficient in Salesforce CRM, skilled in effective collaboration, driving actionable insights with reporting data, and managing growth initiatives.

Overview

8
8
years of professional experience

Work History

Senior Associate, Business Development

KPMG LLP
Washington, DC
09.2021 - Current
  • Lead strategic account management initiatives, ensuring alignment with client priorities and market trends.
  • Coordinate cross-functional business leaders to streamline growth efforts and optimize service delivery.
  • Conduct industry research and competitive analysis, uncovering market gaps and opportunities for expansion.
  • Spearhead CRM pipeline tracking, enhancing business development insights and reporting accuracy.

Senior Territory Manager

BSN Sports
Farmers Branch, Texas
06.2018 - 09.2021
  • Developed account expansion frameworks, resulting in a 20% market growth year-over-year.
  • Executed structured pursuit strategies, leveraging data visualization tools to analyze performance trends.
  • Led strategic pricing and positioning efforts, refining go-to-market approaches for emerging customer segments.
  • Managed client-focused initiatives, aligning sales forecasting with targeted growth strategies.

Tour Sales Manager

Legends Hospitality, LLC
Frisco, Texas
01.2017 - 06.2018
  • Delivered immersive, high-quality tour experiences at Dallas Cowboys Headquarters, enhancing brand engagement and customer satisfaction.
  • Developed and executed tour scheduling frameworks, optimizing operational efficiency and visitor flow management.
  • Spearheaded digital ticketing strategies, leveraging Ticketmaster and Seat Geek platforms to maximize revenue and streamline transactions.
  • Provided strategic customer insights to sales teams, ensuring tour experiences aligned with guest expectations and enhanced revenue streams.
  • Managed logistics and cross-functional coordination, liaising with marketing, sales, and operations teams to uphold brand standards and optimize guest interactions.

Education

Bachelor of Business Administration -

Texas Woman’s University
Denton, Texas
08.2016

Skills

  • Customer relationship management
  • Key account management
  • Strategic problem solving
  • Project management
  • Effective collaboration
  • Active listening
  • Sales management
  • Salesforce CRM
  • Microsoft Office Suite
  • LinkedIn Sales Navigator
  • Strategic planning
  • Market analysis
  • Pipeline forecasting
  • Data visualization
  • RFP management

Leadership Experience

  • Created and co-lead KPMG DC Metro Women in FS Share Forum
  • KPMG DEI "Succeeding Here" Workstream Leader
  • Ran the KPMG Emerging Leaders webcast series
  • Mentored KPMG Embark Scholars during summer rotations in the Advisory Practice
  • Frisco Family Services Volunteer
  • Angelia Pelham for Frisco City Council Campaign Volunteer
  • BSN Sports Top Salesperson - QB of the Month Award
  • Texas Woman’s Chancellor’s Committee

Accomplishments

  • Proficient in: Salesforce, SAP, Beeline, VenDoor, Coupa, Microsoft Suite, SharePoint, LinkedIn Sales Navigator, Introhive, ZoomInfo
  • Completed 2-Year "RISE" Sales Program at KPMG
  • Former Collegiate Athlete, Dallas sports fan, Active in faith-based community initiatives, Foodie, Dog Mom

Timeline

Senior Associate, Business Development

KPMG LLP
09.2021 - Current

Senior Territory Manager

BSN Sports
06.2018 - 09.2021

Tour Sales Manager

Legends Hospitality, LLC
01.2017 - 06.2018

Bachelor of Business Administration -

Texas Woman’s University

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